In terms of large cultural industries, data from the National Bureau of Statistics shows that in 2013, the added value of China’s cultural industry was 2135.1 billion yuan, exceeding RMB 2 trillion for the first time, and the ratio to GDP was 3.63%. It took eight years for the first trillion-dollar step of the cultural industry's value-added station to stand, and it took only three years to stand on the second trillion-dollar step. While the growth rate in many industries has been slowing down, the growth rate of the cultural industry has been able to reach a double-digit growth rate, higher than the growth rate of GDP, and "outperformed" other industries.
As far as the TV + Internet direction pointed by OTT TV is concerned, the TV screen is the last virgin land under the tide of the Internet, and it is also a media that directly rejects the general public at the national level. Therefore, the Internet has always been there and the supervision of the Directorate of Administration has always been there.
Regaining the status of the licensee's struggle
The reorganization in 2014 was a matter of a few hikes for licensees. However, before becoming a pure endorsement, the General Administration of China has finally revived the status of licensees and it is always a good thing. And, in 2014, it was also the year when those licensees who did not make too much effort concentrated their efforts.
iCNTV
In May, CCTV International Network Wuxi Co., Ltd. invested 30 million yuan in the construction of a content cloud based on the national new media integrated broadcast control platform in Wuxi, Jiangsu Province. It is preparing to build Asia's largest video production base and content cloud service operation center in Wuxi.
In May, Future TV Co., Ltd. invested 16 million yuan to build "iCNTV Platform Software System (iPSV) in Binhai New Area, Tianjin. The project is under construction and the current intention of financing is 4 million yuan.
Number of Hua
On November 28, Hua Digital Media announced that the company’s subordinate subsidiary plans to initiate the establishment of the Zhejiang Hua Digital Culture Media Industry Investment Partnership (Limited Partnership), and the total amount of funds subscribed and paid for is not to exceed 50 million yuan. It mainly invests in content, technology, applications, cable networks, mobile internet, cloud computing, and smart terminals related to "new media and new networks."
On August 27, Hua Digital Media Network Co., Ltd. invested in its own capital to establish a wholly-owned subsidiary, Hua Digital Media Capital Management Co., Ltd. After the establishment of Huadian Capital, it will deploy content, technology, applications, mobile Internet, cloud computing, and smart terminals related to Hua Digital Media’s “New Media, New Network†in advance.
On July 15th, Huadian and Xinjiang Radio and TV Network signed the Agreement on Capital Increase and Share Expansion of Xinjiang Video Media Co., Ltd., and Huada Media increased its capital by 10.2 million yuan. Video Media will leverage on Huada in capital, content, platform and technology. The advantages and resources in such areas can further develop the minority language programming market.
On July 5th, Huada Media announced that it plans to invest RMB 1 billion in establishing a number of Northwest China and Gansu Broadcasting and Television in Lanzhou. The two parties will jointly promote Northwestern China's joint capital market and promote the overall listing of Gansu Broadcasting and Television.
On April 8th, Hua Digital Media announced a new non-public issuance plan: Huada Media raised a total of RMB 6,536,098,800 from the Hangzhou Yunxi Investment Partnership (Limited Partnership) to a specific target, all of which were subscribed by Yunxi Investment in cash. After the equity investment, Yunxi Investment holds 20% of Huada Media. (Yunxi Investment is a limited partnership jointly established by Shi Yuzhu and Hangzhou Yunhuang Investment Management Co., Ltd. Yunhuang Investment is controlled by Ma Yun. Shi Yuzhu and Ma Yun jointly own 20% shares of Hua Digital Media for 6.5 billion yuan.) Media Asset Content Center It is planned to invest RMB 1.515 billion and the number of TV China TV Internet TV terminals project is expected to invest RMB 1.11 billion and the remaining RMB 3.828 billion will be used to supplement liquidity. (On May 6, this plan was approved by Zhejiang Provincial Department of Finance.)
BesTV
On the evening of November 21st, BesTV and Oriental Pearl announced that they will adopt the conversion of BesTV's new shares to absorb the merger of Oriental Pearl and realize the integration of the two listed companies. After the reorganization of the assets, the two major listed companies will also raise funds of 10 billion yuan through private placement and acquire the related shares in the four companies of Shangshi Film Group, Wuan Communication, Wenguang Interactive, and Dongfang Xijie.
On August 19th, BesTV announced nearly 100 million US dollars of strategic investment digital marketing company adSage. BesTV will build China's first multi-screen digital marketing platform with a business scale of several billion yuan.
On April 17th, BesTV announced that it plans to establish "Baishitong Investment Co., Ltd." (tentative name) in the Shanghai Free Trade Zone. The first-stage subscribed capital of BesTV Investment Co., Ltd. was RMB 900 million. This investment company is a wholly-owned subsidiary of the listed company BesTV New Media Co., Ltd., which is 100% controlled. We plan to actively look for opportunities to merge and reorganize the “home entertainment†and the Internet new media industry, and to invest in the layout, both at home and abroad.
On April 17, BesTV and Tenhavenue jointly invested in Shanghai to establish "Bestenth" to enter China's digital outdoor and mobile Internet new media advertising market.
Related
At the end of September, institutional investors participating in the roadshow of the SMG listed company disclosed that the negotiations between SMG and BAT have progressed, and Alibaba Group is expected to take a strategic stake, with a stake of several billion yuan.
On May 25, Oriental Pearl announced that its wholly-owned subsidiary, Shanghai Oriental Pearl Cultural Development Co., Ltd., and Sony Group's wholly-owned subsidiary in China, Sony (China) Co., Ltd., invested in a joint venture in the Shanghai Free Trade Zone, responsible for production and marketing. Sony's PlayStation hardware, software and related services in China.
CIBN
On August 18, Unity announced the official launch of the Unity Gaming Industry Investment Fund in Greater China. The Unity Game Industry Investment Fund was established with the support of West Summit Capital. The Guangdong side is the cornerstone investor of the fund. Perfect World is the main investor of the fund and invests RMB 50 million in the formal project investment to start the fund. Focusing on mobile game investment, actively deploy TV games and emerging 3D industry applications.
On August 4th, Guangdong Guangdong and Youku formed a joint venture, Global One, to focus on the vertical market, especially the radio and television market, and integrate industrial resources. "Global One" is mainly responsible for opening up the domestic Internet TV market, and will also open up overseas markets in the future to jointly sell China TV hardware to overseas sales country Guangdong.
August 4th, China Guangdong Fangfang Tianyuan Juyuan (Beijing) Media Technology Co., Ltd. (the largest company in the domestic broadcast and television new media industry to provide system technology solutions and professional service support) jointly established Oriental Tianmai Co., Ltd. the company.
On July 29th, Huawen Media reported in the first half of 2014 that Youku Tudou Group invested 50 million yuan in CIBN, a holding company of Huawen Media, and held 16.6667% of its shares. The two parties will jointly launch the Internet in the future. Television related business.
In 2014, CIBN and a local operator in Thailand established a joint venture company, Global Kaige. It is reported that the Thailand market pilot provides an end-to-end solution, which is estimated to be the main mission of Global Kaige. In other regions, CIBN is expected to be more of a CP and SP.
Mango TV
On October 10th, Zhongnan Heavy Industry and Mango Media jointly initiated the establishment of “Mango Haitong Creative Culture Investment Fund (Limited Partnership)†and signed the “Initiator Agreement of Mango Haitong Creative Culture Investment Fund (Limited Partnership)â€. The purpose of this outbound investment is to integrate social capital and intellectual resources, and to invest in the creative ideas of variety shows, music, movies, television dramas, games, mobile internet applications, etc. with the core of original content research and development. At the same time, the development of the Internet and mobile Internet development New media and other industries have potential for growth.
On August 25th, Hunan Satellite Television stated that in 2015, it and Mango TV jointly invested RMB 1 billion in self-produced dramas and customized dramas to create the concept of “dual play aloneâ€. Afterwards, it will continue to introduce external funds. In addition, Mango TV will also launch a comprehensive broadcast strategy. The entire network will broadcast all of Hunan Satellite TV's strongest IP content.
Relevance: On March 19, Jiangyin Zhongnan Heavy Industry Co., Ltd. issued a restructuring plan, and plans to acquire 100% equity of film and television company Datanghuili Media Co., Ltd. by issuing shares and paying cash, and will raise matching funds. After the transaction is completed, Zhongnan Heavy will enter the drama production industry.
Galaxy
In November, Iqiyi’s Internet TV Division was “incorporated†by Galaxy. The business and operating teams will be taken over by Galaxy. IGIZ will devote its copyright, CDN resources and technology to Galaxy and fully support the development of Galaxy Internet TV.
On August 27th, Dr. Peng plans to invest RMB 30 million to increase his share capital and obtain 9.09% equity interest in Galaxy Internet TV. After the capital increase was completed, the registered capital of Galaxy TV was changed from 120 million yuan to 132 million yuan.
Streaming media comment: Compared with capital quotas that inject into tens of millions of billions of dollars in popular fields such as O2O, games, and mobile Internet, the OTT TV field still lacks such generous resources. The largest two pens occurred at BesTV and Hua Shu, and the conversion of BesTV and Oriental Pearl into a US$1 billion conversion of billions of dollars was only 1.6 billion. Moreover, there is even less capital to implement at the OTT TV level. In addition to Southern Media, the other six capitals have their own trends. Each direction is also very different. iCNTV is investing in infrastructure, Mango TV is investing in content, BesTV invests in advertising marketing, Wah Investment invests in terminals, and the latest in power is CIBN. And the Galaxy is more concerned about the introduction of partners, capital is mainly used to bind the relationship with the partners. In addition, of the six licensees, four were established or participated in the establishment of investment companies and funds.
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