Analysis of LED display approval process for outdoor advertising

LED display screen approval process is what is it? Because of the different conditions in each province and city, there are different approval regulations in different places. The following is an example of the LED display approval process in Foshan Chancheng District.
First, centralized approval. LED advertising belongs to the advertisements that have a relatively large impact on the city appearance and the public. According to the "Chengcheng District Strengthening Outdoor Advertising Management Implementation Plan", the Office convened the outdoor advertising management of district planning, urban management, business management, transportation, traffic police, etc. Leading group members will conduct centralized approval through joint meetings. At the meeting, each member unit discussed and studied the safety, landscape and impact on the residents of the LED advertising application project according to its own functions, and finally formed whether or not to agree to the approval opinions.

Second, social publicity. According to the "Regulations on Outdoor Advertising Management of Guangdong Province", the approval of large-scale LEDs will be publicized on the government website and special places for 15 days before the approval decision is made, or the opinions of interested parties will be sought through written solicitation. The objection to the interested party, the Office will deal with it in time, and reply to the processing results. If necessary, you can listen to the opinions of the parties by means of a hearing or an argumentation meeting.

Third, set restrictions. According to the characteristics of LED advertisements mainly based on dynamic screen display, the bureau will make several restrictions when making license approval: First, the specified running time, generally requires running time from 8:00 am to 21:00 pm; second, limit brightness and screen flash The dynamic frequency and brightness shall be subject to the traffic safety requirements of the traffic police department. The third is to limit the scale. The size of the advertisement shall be constructed according to the plan determined by the joint meeting.

In summary, as the department of outdoor advertising co-ordination, the bureau will continue to adopt the form of joint meetings in conjunction with the actual situation, joint planning, industry and commerce and urban management departments to conduct examination and approval, and solicit public consultation through public consultation, consultation, and hearings. Opinions, and regulate and guide the location and running time of outdoor large-scale LED advertising, in order to minimize the impact on surrounding residents and merchants, and carefully use outdoor large-scale LED advertising.