According to data released recently by Bloomberg, “Princess Pokémon Go†reached the peak of about 45 million users in mid-July, but after four weeks, the user has dropped to about 30 million.
Over time, the popularity of Pokemon GO is declining.
Why is this happening? Although no game can maintain such a high amount of users at all times, the loss of game users is so unreasonable. It may be yesterday that people were still trying to catch the elf running around, but one month later, the game's freshness disappeared, the players lazy cancer attack, "fatigue", and fewer and fewer people played "Princess Pokemon GO." Of course, after careful analysis, we found the following reasons.
Decline in news reports
According to the analysis of Google News trend data, "Princess Gocoo GO" has received a lot of attention when it was first released. "News Effect" makes this game popular, but too many reports have brought too much unrealistic downloads. After a certain period of time, the game is restored to a level that truly matches the game's strength.
This may be because in news or other reports, we are less and less aware of accidents caused by playing Pokémon Go or breaking into a military forbidden land, or to a desolate cemetery, or just some The more tiresome stories - especially after the Olympic Games were held, the focus was greatly reduced.
People are more willing to play real-world games
Pokémon GO requires players to constantly go around and start to have a huge sense of fatigue.
The original purpose of "Princess Pokémon GO" was to encourage players to go out and not to play games at home, but overemphasizing can cause negative effects, especially in the hottest months of July. Players may also be scared by negative reports. For example, users who go out to play by terrorists who have been robbed or shot by the terrorists are more willing to play comfortably on a sofa.
Single game mode
Many early reviews said that "Princess Pokémon Go" lacks a variety of game fun. After playing for more than a month, even the most loved players will feel bored, just like once you catch a Pidgey game. It will lose its appeal to you.
As BuzzFeed said, this game is "walking around, looking for elf stations, where some elvens often appear, it may be a playground, it may be a gym, repeat, this is a bit boring."
Games often have various problems
This may be the most critical reason is that the official release version of the game and the initial publicity film are very different, and the official version also has various loopholes, the user experience is very poor, the server often crashes without reason, players are often required to log in again, etc. .
Niantic, the developer of the game, has released a small update to improve the game environment. However, if they want to maintain the popularity of the current game, they obviously need to do more.