According to the latest news from foreign media, Apple Watch recently encountered a consumer class action lawsuit in the United States. The plaintiff pointed out that Apple clearly knew that the watch had design defects related to the screen, but continued to sell without solving the problem, which harmed the interests of consumers.
According to the US technology news website AppleInsider, Californian consumer Kenneth Sciacca sued Apple to the federal district court in the Northern District of California. The case was classified as a consumer class action lawsuit, meaning that all consumers who suffered losses could join the plaintiff team. Apple filed a claim.
The plaintiff pointed out that Apple Watch has design flaws and requires compensation of $5 million to consumers. All of the three generations of Apple Watch have the same design flaws on the screen (dial), which can cause the screen to rupture or fall off the watch. This phenomenon has nothing to do with the way consumers use it, and many consumers are buying it. After a few days or weeks, various problems with the watch screen appeared.
The plaintiff's lawyer pointed out that in fact, Apple had already known that the product had design flaws before the watch was released for sale. After Apple released the original, first, second and third generation watches, consumers filed various complaints about Apple's screens.
The plaintiff pointed out that Apple deliberately concealed the product problem and refused to acknowledge the design flaw. Instead, it attributed some problems on the screen to "accidental damage" and refused to provide warranty.
According to reports, several generations of Apple Watch products have experienced some quality problems in the past, such as battery bulging, watch back cover off, and screen strips appear in the third generation GPS version.
In some forums where Apple consumers are concentrated, Apple Watch users have complained about the problem of screen shedding, but today, Apple has not made an official response.
Foreign technology media speculated that the problem of Apple's watch screen falling off may be related to the battery. Because the watch is tightly packed, if the battery is raised, it will cause other parts to loosen or fall off.
OutstandingIn the smart watch market, Apple is a latecomer and imitator. But relying on Apple's huge brand influence, Apple has gained a monopoly advantage in the smart watch market.
Third-party data shows that Apple Watch sales have grown healthily, accounting for the vast majority of global smart watches, and Samsung Electronics, LG and other companies have a very limited share.
In the early versions, Apple Watch embarked on a misunderstanding of the product, launched a gold watch with a price of tens of thousands of dollars, hoping to become the standard of the fashion industry, but this plan has been completely defeated, the gold watch has been discontinued.
Later, Apple adjusted its thinking, using Apple Watch as a sports health device, adding a GPS chip and supporting various sports, and the price is a reasonable price of 350 US dollars. Then sales began to grow.
At the current Apple 2018 Global Development Conference, Apple Watch has added support for many sports.
However, it should be pointed out that the industry generally believes that smart watches are a niche market with very limited space and can only support a few manufacturers. More media pointed out that the overall smart watch has been "dead." In the past few years, smart watch manufacturers including Pebble and Motorola have closed down, closed their business, and stopped their product lines.
In addition, smart watches used to imitate smart phones, develop various software, and even open a watch software store model has come to a dead end, Internet companies such as Google, Amazon and other companies have closed the software for watches.
Obviously, the small screen of a smart watch is not suitable for running complex apps. At the global development conference, Apple also introduced the function of browsing the web through a small screen of the watch. This closed-door function has been questioned by some operators.
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