After experiencing the exploration of the stone crossing the river in 2012, by 2013, the first-line brands at home and abroad began to fully enter the LED lighting market, and the battle for LED lighting channels also kicked off.
In May last year, Guangdong Province issued the “Implementation Plan for Promoting the Use of LED Lighting Products in Guangdong Provinceâ€. In July, the Ministry of Science and Technology issued the “12th Five-Year Plan for Semiconductor Lighting Technology Development†and the 20122013 Financial Lighting Subsidy Promotion for Semiconductor Lighting Products. The project started bidding, the National Development and Reform Commission announced in February, "Semiconductor Lighting Energy Conservation Industry Planning" and other policies, LED lighting government engineering channels are in a hot state, but because LED lighting is a new industry and product prices are too high, the market terminal is still screaming .
Status and analysis of domestic LED lighting channels
Numerous funds and enterprises have flooded into the LED lighting industry, and LED lighting production capacity has been relatively surplus, which has caused the entire LED lighting industry to encounter bottlenecks in the development process. How to develop the LED lighting market has become one of the important tasks of LED companies. At present, the main channels of the LED lighting industry are engineering channels, network channels, terminal sales models that use traditional sales model distribution, agency, franchise, etc., and enterprises to invest in terminal market regional specialty stores and experience stores.
The four major channels have their own advantages and disadvantages: the demand for engineering channels is large, and the profit rate is high. However, the coordination costs are high, the projects are scattered, and the funds are returned to the long-term, which is not conducive to the expansion of production. The initial investment cost of the network channel is low, the operation is simple, but the competition is fierce. The shipment is scattered and uncertain, so the after-sales service is difficult to follow up; the distribution channel can be quickly deployed, and the marketing network is rapidly expanded, but the profitability and loyalty of the dealer cannot be controlled; the direct channel has high controllability. The planning is good, which is conducive to brand construction and after-sales service follow-up, but the initial investment is large, and there are high requirements for the company's operating reserve funds and management.
According to the survey, at present, engineering lighting is the most done in the field of LED lighting, basically the cooperation between the government and enterprises, or through the EMC model. The network channel is mainly for retail sales of replacement LED light sources and LED lamps. As for the traditional distribution channels, many domestic and foreign first-class enterprises have begun to carry out dealer conferences, investment conferences, product launches and promotion meetings, etc. At the same time, LED lighting display experience centers and trading centers have emerged in many lighting cities. Such as Beijing Shilihe Lighting City, Wanjia Denghuo, Shanghai Liuying Road Lighting City, Zhongshan Kyushu City, Shenzhen Huaqiang North LED Distribution Center. But the feedback back to the information is that LED home lighting is not popular, and commercial lighting is still barely available in the market.
Can the channel launch LED company turn around?
As national policies tend to promote the popularization of LED lighting, first-class traditional lighting companies at home and abroad have transformed LED lighting, and traditional lighting companies and LED lighting companies have begun product development, production, marketing promotion, channel layout and so on. About LED lighting price product wars, price wars, channel wars, marketing wars, etc. will be smouldering.
Philips Lighting
At the end of January 2013, Philips' consumer electronics business has been completely divested, focusing on the two major industries of medical and lighting. Philips has become one of the largest investment partners in China's electronics industry with a total investment of more than US$3.4 billion. It has established 35 joint ventures and wholly-owned enterprises in China, with more than 19,000 employees in more than 60 offices across the country. The Philips Lighting Division is eyeing the lighting needs of the public and private spaces and is committed to delivering end-user-oriented, energy-efficient lighting solutions and applications.
Osram Lighting
In 2012, Ai Xiaoming, CEO of Osram (China) Lighting Co., Ltd., said in an interview that Osram is focusing on the innovation of LED technology and always maintains the healthy and sustainable development of the LED market based on product quality.
Matsushita
Japanese media reported on the 5th that Panasonic's lighting subsidiary "Panasonic Corporation Eco Solutions Company (hereinafter referred to as PCESC)" plans to exit the household fluorescent lamp market before the end of 2015 (before the end of March 2016), switching all products into LED lighting.
NVC Lighting
The head of NVC Lighting's R&D department said. “The future NVC Lighting will continue to promote the comprehensive layout of the high-efficiency energy-saving lighting industry in an extensive and in-depth manner, continue to adhere to technological innovation and the development of new products, so as to meet the ever-increasing consumer demand for lighting consumption, so that consumers can truly get green and environmentally friendly. Lighting service.†Recently, NVC Lighting has launched a new series of LED lighting products. The new products have changed the design of the lighting angle, and the lighting effect can be comparable to incandescent lamps.
According to the person who has a large dealer system, NVC has established a department in charge of e-commerce. Through cooperation with third-party professional e-commerce companies, it plans to build mines in Tmall and Jingdong Mall. Shishi lighting products, "product categories will not be the same as the original products under the line, will specifically design products for e-commerce channels, mainly to avoid the impact on the original channels, by then, the price of e-commerce channels will be more than the line Offer below."
Foshan Lighting
In the era of traditional lighting, as the "light king" Buddha photos of the network everywhere in the country, the merchants trust in the Buddha is also very high. At the dawn of LED lighting, Buddha Photo has taken a series of measures. In 2012, Fo Zhao set up a LED lighting promotion team and held a new LED lighting recommendation meeting to lead the new development of lighting in the new era.
Guoxing Optoelectronics
On March 21, 2013, Guoxing Optoelectronics LED General Lighting Products Hunan Promotion Conference was held in Country Garden Phoenix Hotel, Changsha, Hunan Province. As the fifth station of National Star Optoelectronic LED General Lighting Product Promotion Conference, Hunan Promotion Association followed the previous promotion conferences. The propaganda model is the channel construction of Guoxing Optoelectronics, which has also played an important role in the promotion of Guoxing Optoelectronics' corporate image, brand concept and overall strength.
Hongli Optoelectronics
Since its entry into the GEM in 2011, Hongli Optoelectronics has increased its main business of LED packaging to 1.93% in the domestic market. After entering 2013, the LED packaging company has expanded its strategy to three major areas: packaging, general lighting, and automotive lighting.
Li Guoping revealed to reporters that just this year, Hongli Optoelectronics began to expand production. It is reported that the company has purchased equipment worth about 40 million yuan after the start of the year, and the equipment will be in place from the end of this month to the beginning of next month. "This year's packaging capacity will be around 1000kk / month, if better, it will reach the level of 1200kk / month to 1300kk / month." He said with confidence.
In addition to the above companies, there are many lighting companies that have begun to market. With the national local policy spare no effort to promote, domestic and foreign enterprises to reduce costs to provide better prices, and strengthen marketing, channel construction, lighting companies can turn things around, we will wait and see.
In May last year, Guangdong Province issued the “Implementation Plan for Promoting the Use of LED Lighting Products in Guangdong Provinceâ€. In July, the Ministry of Science and Technology issued the “12th Five-Year Plan for Semiconductor Lighting Technology Development†and the 20122013 Financial Lighting Subsidy Promotion for Semiconductor Lighting Products. The project started bidding, the National Development and Reform Commission announced in February, "Semiconductor Lighting Energy Conservation Industry Planning" and other policies, LED lighting government engineering channels are in a hot state, but because LED lighting is a new industry and product prices are too high, the market terminal is still screaming .
Status and analysis of domestic LED lighting channels
Numerous funds and enterprises have flooded into the LED lighting industry, and LED lighting production capacity has been relatively surplus, which has caused the entire LED lighting industry to encounter bottlenecks in the development process. How to develop the LED lighting market has become one of the important tasks of LED companies. At present, the main channels of the LED lighting industry are engineering channels, network channels, terminal sales models that use traditional sales model distribution, agency, franchise, etc., and enterprises to invest in terminal market regional specialty stores and experience stores.
The four major channels have their own advantages and disadvantages: the demand for engineering channels is large, and the profit rate is high. However, the coordination costs are high, the projects are scattered, and the funds are returned to the long-term, which is not conducive to the expansion of production. The initial investment cost of the network channel is low, the operation is simple, but the competition is fierce. The shipment is scattered and uncertain, so the after-sales service is difficult to follow up; the distribution channel can be quickly deployed, and the marketing network is rapidly expanded, but the profitability and loyalty of the dealer cannot be controlled; the direct channel has high controllability. The planning is good, which is conducive to brand construction and after-sales service follow-up, but the initial investment is large, and there are high requirements for the company's operating reserve funds and management.
According to the survey, at present, engineering lighting is the most done in the field of LED lighting, basically the cooperation between the government and enterprises, or through the EMC model. The network channel is mainly for retail sales of replacement LED light sources and LED lamps. As for the traditional distribution channels, many domestic and foreign first-class enterprises have begun to carry out dealer conferences, investment conferences, product launches and promotion meetings, etc. At the same time, LED lighting display experience centers and trading centers have emerged in many lighting cities. Such as Beijing Shilihe Lighting City, Wanjia Denghuo, Shanghai Liuying Road Lighting City, Zhongshan Kyushu City, Shenzhen Huaqiang North LED Distribution Center. But the feedback back to the information is that LED home lighting is not popular, and commercial lighting is still barely available in the market.
Can the channel launch LED company turn around?
As national policies tend to promote the popularization of LED lighting, first-class traditional lighting companies at home and abroad have transformed LED lighting, and traditional lighting companies and LED lighting companies have begun product development, production, marketing promotion, channel layout and so on. About LED lighting price product wars, price wars, channel wars, marketing wars, etc. will be smouldering.
Philips Lighting
At the end of January 2013, Philips' consumer electronics business has been completely divested, focusing on the two major industries of medical and lighting. Philips has become one of the largest investment partners in China's electronics industry with a total investment of more than US$3.4 billion. It has established 35 joint ventures and wholly-owned enterprises in China, with more than 19,000 employees in more than 60 offices across the country. The Philips Lighting Division is eyeing the lighting needs of the public and private spaces and is committed to delivering end-user-oriented, energy-efficient lighting solutions and applications.
Osram Lighting
In 2012, Ai Xiaoming, CEO of Osram (China) Lighting Co., Ltd., said in an interview that Osram is focusing on the innovation of LED technology and always maintains the healthy and sustainable development of the LED market based on product quality.
Matsushita
Japanese media reported on the 5th that Panasonic's lighting subsidiary "Panasonic Corporation Eco Solutions Company (hereinafter referred to as PCESC)" plans to exit the household fluorescent lamp market before the end of 2015 (before the end of March 2016), switching all products into LED lighting.
NVC Lighting
The head of NVC Lighting's R&D department said. “The future NVC Lighting will continue to promote the comprehensive layout of the high-efficiency energy-saving lighting industry in an extensive and in-depth manner, continue to adhere to technological innovation and the development of new products, so as to meet the ever-increasing consumer demand for lighting consumption, so that consumers can truly get green and environmentally friendly. Lighting service.†Recently, NVC Lighting has launched a new series of LED lighting products. The new products have changed the design of the lighting angle, and the lighting effect can be comparable to incandescent lamps.
According to the person who has a large dealer system, NVC has established a department in charge of e-commerce. Through cooperation with third-party professional e-commerce companies, it plans to build mines in Tmall and Jingdong Mall. Shishi lighting products, "product categories will not be the same as the original products under the line, will specifically design products for e-commerce channels, mainly to avoid the impact on the original channels, by then, the price of e-commerce channels will be more than the line Offer below."
Foshan Lighting
In the era of traditional lighting, as the "light king" Buddha photos of the network everywhere in the country, the merchants trust in the Buddha is also very high. At the dawn of LED lighting, Buddha Photo has taken a series of measures. In 2012, Fo Zhao set up a LED lighting promotion team and held a new LED lighting recommendation meeting to lead the new development of lighting in the new era.
Guoxing Optoelectronics
On March 21, 2013, Guoxing Optoelectronics LED General Lighting Products Hunan Promotion Conference was held in Country Garden Phoenix Hotel, Changsha, Hunan Province. As the fifth station of National Star Optoelectronic LED General Lighting Product Promotion Conference, Hunan Promotion Association followed the previous promotion conferences. The propaganda model is the channel construction of Guoxing Optoelectronics, which has also played an important role in the promotion of Guoxing Optoelectronics' corporate image, brand concept and overall strength.
Hongli Optoelectronics
Since its entry into the GEM in 2011, Hongli Optoelectronics has increased its main business of LED packaging to 1.93% in the domestic market. After entering 2013, the LED packaging company has expanded its strategy to three major areas: packaging, general lighting, and automotive lighting.
Li Guoping revealed to reporters that just this year, Hongli Optoelectronics began to expand production. It is reported that the company has purchased equipment worth about 40 million yuan after the start of the year, and the equipment will be in place from the end of this month to the beginning of next month. "This year's packaging capacity will be around 1000kk / month, if better, it will reach the level of 1200kk / month to 1300kk / month." He said with confidence.
In addition to the above companies, there are many lighting companies that have begun to market. With the national local policy spare no effort to promote, domestic and foreign enterprises to reduce costs to provide better prices, and strengthen marketing, channel construction, lighting companies can turn things around, we will wait and see.
The production process of a machine is the whole process of making a product from a raw material (or semi-finished product). For machine production, it includes the transportation and preservation of raw materials, preparation for production, the manufacture of blank, the processing and heat treatment of parts, the assembly and debugging of products, paint and packaging. The content of production process is very extensive. Modern enterprises use the principles and methods of systems engineering to organize production and guide production, and regard the production process as a production system with input and output.
The technological process
The technological process
In the production process, the process of changing the shape, size, position and nature of the production object, so that it becomes a finished product or semi-finished product is called the technological process. It is an essential part of the production process. Process: casting, forging, stamping, welding, machining, assembly processes, such as machinery manufacturing process generally refers to the part machining process and machine of the sum of the assembly process, other process is known as the auxiliary process, such as transportation, storage, power supply, equipment maintenance, etc. The technological process is composed of one or several sequential processes, and a process is composed of several working steps.
Working procedure is the basic unit of mechanical processing process. The so-called process refers to a (or a group of) workers, in a machine tool (or a working place), on the same workpiece (or at the same time to several workpiece) of the continuous completion of that part of the process. The main characteristic of a process is that it does not change the processing object, equipment and operator, and the content of the process is continuously completed.
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