The current Internet of Vehicles is still active in the field of Internet of Things, but it is undeniable that the Internet of Vehicles still faces obstacles to development, the industry concept is different, and products are becoming homogenized. The bottleneck is difficult to break, and the road to future development is difficult.
In recent years, with the rapid development of autonomous driving and Internet of Things technologies, the Internet of Vehicles has become a must for a new round of technological innovation and industrial development at home and abroad. Although there are still some obstacles in the field of car networking, the development prospects are still very worth looking forward to under the dual drive of policy and market.
Nowadays, the Internet of Vehicles has entered the period of strategic opportunities before the outbreak of the industry, and is spawning a large number of new technologies, new products and new services. The vehicle networking technology has evolved toward the direction of intelligence and network integration. Key technologies such as vehicle operating systems, new automotive electronics, vehicle communication, service platforms, and security have become research hotspots.
As the concept of car networking is getting hotter, many companies with Internet backgrounds are beginning to enter the field of car networking. Usually, it is judged that an industry has not reached the vent, and whether BAT has followed up can be said to have become a wind vane. At the latest 2017 Tencent Global Partner Conference, Tencent’s first car networking system “AI in Car†was finally unveiled. Before that, Ali’s Zebra Zhixing, Baidu’s Apollo and BAT also entered the competition in the Internet of Vehicles market. . Yes, the tuyere is sure.
Softbank and Honda push car networking technology upgradeCompared with the existing 4G standard, 5G networks can provide higher connection capacity, and operators around the world are rushing to invest, hoping to be at the forefront of infrastructure construction. In fact, the fast-growing IoT and autopilot industries have a serious reliance on 5G networks.
Thus, recently Japanese telecom giant Softbank and automaker Honda are working together to develop a network project to study how to improve existing car networking technologies with 5G networks.
Softbank said the company will install experimental 5G base stations at the Honda R&D center in northern Japan, and the two companies will launch the joint 5G test project in April 2018. Vehicle-to-vehicle (V2V) and Internet technologies can help Softbank and Honda work to create new vehicle-mounted antennas that facilitate high-speed network connectivity between vehicles, while also finding ways to support recovery technologies to support weak signal areas. Signal strength.
The Internet of Vehicles still faces obstacles to developmentAlthough the topic of car networking is heating up, there are still many bottlenecks in terms of actual development. Judging from the current car-loading rate and usage rate of vehicles already sold, the profitability is very small, and most of the car networking teams are still in the stage of survival. For specific analysis, there are several main reasons:
Lack of uniform industry standards and concepts
Although China has continuously introduced support policies in the development of the Internet of Vehicles industry, domestic car companies have relatively weak capabilities in software R&D and Internet resource integration. In addition, because the automakers have different views on the development of the vehicle network planning and standards, they are fighting each other, making the development of the car network from the end system to the pipe system difficult. Secondly, the emerging Internet car-making enterprises have not yet formed a scale effect, and the market holdings are low. At this stage, the promotion of the vehicle networking industrialization power is not satisfactory.
Differences in industry philosophy
Most of the Internet of Vehicles companies belong to the Internet or software development enterprises. They don’t know much about the supply chain management of the automotive industry. Even in the development process, OEMs and car network developers have taken the lead in looting development. This is the industry. Differences in philosophy. The automotive industry has a mature and rigorous management model for the supply chain, while Internet enterprise management is relatively loose, which creates a conflict in work philosophy. If the problem of conflicts in research and development mode cannot be solved, the development path of the Internet of Vehicles will be bumpy.
Product tends to be homogenized
At present, vehicles with vehicle networking functions are gradually increasing in the market, but the functions are basically the same, such as remote opening and closing, starting vehicles, air conditioning control, vehicle theft, audio/text information push, emergency rescue, vehicle information viewing, and the like. This kind of car networking can be collectively referred to as the first generation or the traditional car network. The common feature is that the user's actual use frequency is low, mainly controlling some basic functions of the vehicle through the mobile APP, and the application is focused on navigation, weather viewing, online music or news. Broadcasting and other aspects.
Lack of effective profit model
When discussing the future of the Internet of Vehicles, people often overlook the matching business model. Less profit, high operating and maintenance costs, become the "last straw" of the dead car network. The Internet of Vehicles itself has a rich profit model. In recent years, many talks about the big data applications of the Internet of Vehicles, especially the car insurance business through the big data of the Internet of Vehicles, have been valued by many people.
Policies continue to support the car network to achieve breakthroughsOn September 21, 2016, the Ministry of Industry and Information Technology and the National Development and Reform Commission jointly issued a notice on the “Intellectual Hardware Industry Innovation and Development Special Action (2016-2018)â€, aiming to improve the supply of common hardware and high-end products in China. In terms of intelligent in-vehicle equipment, the special action requires the development of intelligent vehicle-mounted radar, smart rearview mirrors, intelligent recorders, intelligent car navigation and other equipment to promote China's vehicle networking information services.
In order to further accelerate the innovation and development of vehicle networking and strengthen departmental coordination, on September 7, 2017, the first meeting of the National Manufacturing Power Building Leading Group Vehicle Network Industry Development Special Committee was held in Beijing. The meeting stressed that it is necessary to give full play to the role of the expert group, fully listen to the opinions of the industry, establish a comprehensive standard system integrating the contents of automobiles, information and communication, road facilities, etc., accelerate the development of key technical standards, and promote collaborative innovation in multiple fields. It is necessary to increase the research and development of key products, improve the public service platforms such as test verification, technical evaluation, and quality certification, and promote the deployment and application of new technologies such as LTE-V2X vehicle networking wireless communication technology, and promote the integration of 5G and vehicle networking.
In addition, in response to the lack of standards for the Internet of Vehicles industry, the Ministry of Industry and Information Technology also issued the “Guidelines for the Construction of the National Vehicle Network Industry Standard System (General Requirements) for this year) to accelerate the formation of the vehicle network industry standard system and effectively regulate the healthy development of the market.
With the continuous release of the policy dividend, the driving role has become increasingly prominent. Combined with the positive trend of the market, it can be seen that the development prospects in the field of car networking are still very optimistic. The existing bottlenecks need time to gradually break through, but for the overall development of industry and technology. Will not have a decisive impact. Moreover, as 5G networks and autonomous vehicles accelerate their commercial use, the development of the Internet of Vehicles will also usher in a better situation.
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