Changhong wants to dry up? TV change battery also hangs three new boards

The once brilliant era of television

Since the 80s of last century, televisions have entered the living room of millions of households and have become a must for everyday life. In the era when television began to spread, there was a brand in the minds of people in the country. That was Changhong TV. Do you still remember the ever Changhong TV? In the glory years of the domestically produced TV set, there was no Taiwan Changhong, and there were one Changhong TV for every three families. However, with the development of the television industry, more brands have appeared in the public's view, such as Hisense, TCL, Skyworth, Konka and so on. How old is the presence of Changhong, an established company?

The martyrs have been thriving for a long time, and the subsidiary has “tumbled” the new three boards.

Recently, Sichuan Changhong announced that the company’s holding subsidiary Sichuan Changhong New Energy Technology Co., Ltd. has received the National Small and Medium-sized Shares Transfer System Co., Ltd.’s “Agreement on Sichuan Changhong New Energy Technology Co., Ltd.’s shares in the national small and medium-sized share transfer system. "Listed Letters" (Stock Exchange System Letter [2016] No. 967) agrees that the shares of Sichuan Changhong New Energy Technology Co., Ltd. will be listed on the National Small and Medium-sized Enterprise Equity Transfer System and the transfer method will be agreement transfer.

In other words, the subsidiary of Sichuan Changhong has come to the New Third Board. As an emerging capital market financing platform, the New Third Board has always been known for its potential and the Chaoyang industry. The subsidiary of Sichuan Changhong, the old company, has chosen the new Third Board to be somewhat " The old tree has sprouted." Is this "new shoot" also a TV set?

From TV to battery, Changhong's layout shifts

The Yisan Board Research Institute has revealed that the company is a new energy company that operates with green, environmental, and clean energy businesses based on its disclosed public information. It is mainly engaged in the research, development, production, and sales of green, environmental, and high-energy alkaline manganese batteries. The company has the world's most advanced high-speed automatic and online all-weather quality monitoring production line, which can produce about one billion green, green, and high-performance alkaline batteries annually. The product line is abundant, there are 9 existing cell core production lines, and 15 full-automatic packaging production lines. The production scale has been in the top three levels of the industry. Changhong is ready to do the battery! Although this holding subsidiary is mainly based on batteries, it is also actively developing new applications such as solar energy applications. Special mention is made of solar-powered televisions, which are still linked to the old bank.

Traditional TV makers "falling down", losing 5 billion yuan

However, Changhong’s business of holding subsidiaries to dry batteries can also be seen from the side. Changhong’s old way of going to the TV is a bit difficult. According to Sichuan Changhong's three quarterly reports released on October 20, the company’s net profit attributable to the parent company in the first three quarters was approximately RMB 500 million, a decrease of 57.5% year-on-year, which was further intensified compared with the mid-year loss of RMB 190 million. The reason for the loss is on the one hand the sluggish TV industry. In the past, there were various subsidy policies for home appliances and home appliances, and various home appliance manufacturers also took advantage of this wave of policy benefits to increase sales. Unfortunately, with the subsidy policy of home appliances Withdrawal, the previously overdrawn market has caused home appliances to be more difficult to sell, and it is not surprising that the market is moving all the way down.

Internet TV too versatile, Changhong layout green energy

The second is the impact of Internet companies. This year's television is no longer just TV. The dozens of satellite stations are already unable to meet the needs of all parties. In a lot of people's living rooms, they have put on such a TV: It can not only include Online videos such as movies, TV dramas, and variety shows can also be used to project video content on mobile phones, iPads, and other devices onto televisions, and can even be used to play games, listen to music, and shop online. In a lot of people’s living rooms, there is a TV that can not only watch online videos including movies, TV shows, and variety shows, but also can project video content on mobile phones, iPads, and other devices to watch on TV. You can even play games, listen to music, and shop online. What satisfies these needs is a new thing called Internet TV. It is represented by Levision, Xiaomi and other manufacturers. What is more, it is these several products that provide such a full range of functions. They also need to play Internet thinking and use hardware. Low prices attract consumers and rely on content to subsidize hardware, which makes traditional traditional TV-only TV manufacturers unable to compete. Under these comprehensive reasons, Changhong’s holding company’s batteries seem to be a good choice.

The battery industry is better than looking and trying to compete with Nanfu

Comparing with televisions, batteries in our country can be regarded as a sunrise industry. For example, the United States is the world’s strongest manufacturer of alkaline zinc-manganese batteries and the world’s largest consumer of alkaline zinc-manganese batteries. In the developed countries of the United States, Europe and Japan, the alkaline rate of zinc-manganese batteries has reached 70-80%, while the basic rate of the Chinese market is less than 30%, and there are also a large number of mercury-based carbon batteries. Therefore, high energy alkali manganese batteries have a very wide market space in China. The layout of Changhong Holding's subsidiary can be seen in its ambition for green energy, but also the battery and solar energy. Green energy is indeed the concept of big fever in recent years, and it is also an inevitable trend of future development. If you look at the haze in Beijing, you know that green energy cannot be slowed down. Traditional energy industries such as the energy saturation of coal and the downturn of the industry also highlight green energy. The good. Changhong is also actively deploying green energy outside of television.

Yisanban Research Institute can see from the above table that in 2014, its scale has reached a level of net profit of RMB 26.43 million. What is the competition situation in the industry? When it comes to batteries, now the first thought in China should be “Nanfu” and few people will know that there is a battery called “Changhong”. Nanfu Battery’s operating revenue for 2014 was 1.856 billion and its net profit reached 363 million. Changhong’s ratio with one of the batteries is indeed not an order of magnitude. Among domestic alkaline Zn/MnO2 battery enterprises, Nanfu is mainly engaged in brand sales, which accounts for more than 70% of the one-time alkaline battery market in China. The rest of the brand's batteries are mainly OEM OEM processing and industrial market support. Among them, Shuanglu and Yema are located in Ningbo and mainly carry out export trade. However, Changhong New Energy's products abroad have gradually won the favor of high-end customers in Japan, Europe and the United States, and many overseas high-end customers and companies have a good relationship of cooperation. But at the same time, it also shows that its lack of force on the domestic market, the current domestic alkaline manganese battery industry, more and more concentrated in the coastal areas, the size of the alkaline manganese battery companies in the central and western regions only Changhong New Energy. Due to the excessively low level of redundant construction of coastal battery companies, the prices of medium- and low-end industrial facilities and export batteries have plummeted, and the market’s requirements for cost and delivery time have become important factors for obtaining orders. Changhong New, located in Mianyang Energy has been deeply pressured.

The Yisanban Research Institute believes that further deepening of the domestic market may be one of the propositions that it is leveraging the new three boards to resolve.