Comprehensive analysis of the development trend of smart TV market in 2015


The replacement of electronic products is fast. Please do not overlook the fact that the television industry is the same. TVs are now smart, and more and more people are pursuing smart living. It is understood that at this year's CES exhibition, new smart TV products continue to emerge, and 4K TVs have emerged one after another. 8K has also begun to enter our vision. A number of Internet companies are eyeing this “refurbished” market and have introduced a variety of smart TVs. Will TV 2015 have a big breakthrough?

The year of 2015 was the outbreak of smart TVs, and it was also the year of the emergence of smart TV applications. The category of smart TV applications has become increasingly rich, and users' habits of using smart TV applications are gradually being developed. What is the specific development? The following is the answer to everyone.

4K TVs increase, more and more people like
With the development of 4K TV, 1080p TV is destined to be gradually eliminated, and this process may be faster than you think. From what we have learned, at the CES show next month, the number of 4K TVs will exceed 1080p TVs.

During the Black Five period, 4K TV ushered in a round of promotional offers, but this is nothing compared to the future price cuts. In 2015, 4K TVs will be cheaper than they are now - if they want to completely replace 1080p TVs, they must also be.

A year ago, if manufacturers did not include any 4K content for their 4K TVs, then users would not be able to enjoy the advantages of 4K TVs. However, in April of this year, Netflix began offering 4K content streams to users, such as House of Cards Season 2 and other films. By the end of the year, 4K content has gradually become rich. Many companies including Amazon, DirecTV and Comcast have launched their own 4K content services.

OLED TV catches human eye - no backlight
OLED full name is: Organic Light-Emitting Diode, also known as organic light-emitting diodes, also known as organic EL display, which is recognized as the industry's next-generation revolutionary display technology. OLEDs have self-luminous properties, using ultra-thin organic material coating and glass substrates to make the body thin like a piece of paper; the extreme viewing angles are clearly visible, the viewing angle is excellent, and the zero-delay response speed is absolutely not likely to cause afterimages ( This will be further explained by contrasting the liquid crystal technology.) It can be manufactured by using a flexible base material to achieve curved display.

The new OLED display technology originally belonged to the battlefields of Sony, Samsung, LG, and Panasonic's “Four Bears,” and faced with the outbreak of 4K TVs and the temptation of low-cost quantum dots QLEDs, Sony, Samsung, and Panasonic chose to reduce their risk, among which Sony and Samsung have confirmed that they will develop quantum dot QLED technology, and only LG will unwaveringly support OLED TVs. In recent years, LG has introduced the new 55EA9800-CA TV, which is a 55-inch 1080p OLED curved TV, and is also the world's first OLED TV product.

ULED TV - Latest Quantum Dot Technology
ULED is Hisense's own R&D quality enhancement technology for LED-backlit LCD TVs. ULED uses multi-zone independent backlight control and HiView landscape engine technology to divide the backlight into multiple independent control units. Each unit can be distributed according to the brightness and darkness of the TV screen. The conditions accurately adjust the backlight of the corresponding area to be turned on and off, and the peak brightness of the backlight can be adjusted, and the effect of energy saving and power saving can be achieved.

Hisense ULED TV application of new backlight technology, in terms of color saturation, contrast, brightness are not lost OLED, data show that the dynamic contrast between the two are more than one million level, color reproduction, OLED over saturation, color deviation, etc. Distortion phenomenon.
Quantum Dot QLED - Do You Like It?

QLED is an abbreviation of "Quantum Dot light Emitting Diode". Its Chinese name is Quantum Dot LED. It can also be called quantum screen display technology. This is a new technology between LCD and OLED. The principle is through the blue LED light source. Irradiating the quantum dots to excite red and green light, the QLED core technology is "Quantum Dot," and the quantum dots are composed of zinc, cadmium, selenium, and sulfur atoms. Quantum dot QLED display technology is to put the optical material of quantum dots between the backlight and the liquid crystal panel, so that the color gamut can reach or exceed the level of OLED, and even the polarizer on the light source side can be omitted, effectively reducing the liquid crystal display products ( For LCD TVs and LCDs) manufacturing costs.

Quantum dot QLED display technologies mainly include quantum dot light emitting diode display technology (QLED) and quantum dot backlight technology (QD-BLU). Quantum dots have light emitting properties, and quantum dots (QDEF) in quantum dots (QDEF) are illuminated by blue LEDs. Red light and green light are generated and mixed with the rest of the blue light transmitted through the film to obtain white light, thereby enhancing the light emission effect of the entire backlight system.

Ultra HD 8K TV shocks come out

At the beginning of the CES 2014 US Consumer Electronics Show, Sharp AQUOS TV has a very special product in a large number of new products, and has received the active support and attention of countless consumers, that is, the world's first ultra-high definition 8K TV, size up to 85 inches, according to the internal According to the news, Sharp has confirmed that this "monster-class" TV product will be available in 2015, and even the Blu-ray Disc Association will consider skipping the 4K standard and adopting 8K as the new Blu-ray definition standard.

The television industry in 2015 will surely bring us more surprises. Users will be looking forward to it! In addition, if we want to produce products that satisfy consumers, we must first understand the needs of consumption so that sales can only increase.
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