Recently, China Solar Energy Lighting Group Co., Ltd. (hereinafter referred to as: Sunlight Lighting, stock code: 600261) officially signed a contract with Qianhai Yuanzhou to build a channel marketing management platform to achieve comprehensive distribution channel control and establishment. A bridge for marketing and interconnection of channels and retail terminals.
Through this cooperation, Qianhai Yuanzhou is based on xSimple mobile platform, which is a channel marketing management platform for Sunshine Lighting, providing comprehensive and integrated business integration from dealer ordering platform, management platform to post-sales service and WeChat service. Open up the information bridge between sunshine lighting and dealers, speed up information circulation, and gain mutual support and thrust to promote their own business development, and mutually empower each other to achieve the strategic goal of global channel layout.
As the first A-share listed company in the lighting industry in China, Sunlight Lighting is a national key high-tech enterprise, a national large-scale enterprise and one of China's largest energy-saving lamp production and export bases. At the same time, Sunlight Lighting has been listed as one of the country's 300 key enterprises and Zhejiang. A large enterprise group supported by the province and a national contract-honoring and trust-keeping unit. The domestic lighting industry is the only company that integrates Chinese famous brands, China's well-known trademarks, China's export famous brands, and China's export-free inspection.
According to the statistics of the High-tech Research Institute LED Research Institute (GGII), the total number of LED lighting export enterprises in China in the first half of 2017 was about 16,000. Among them, the top ten enterprises ranked 1.183 billion US dollars in total exports, accounting for 11.41% of the total exports. In the first half of the year, Sunshine Lighting's total exports reached US$203 million, and its export share accounted for 2.22%, becoming the LED lighting export champion in the first half of this year.
Undoubtedly, the export of sunshine lighting products can achieve today's achievements, naturally it is inseparable from many efforts in brand promotion and channel construction over the years.
According to Guan Yong, Sunshine Lighting is increasing its own brand development in terms of brand promotion. Like the Australian market, which grew well last year, nearly half of the business is self-owned, but there are also problems with OEM customers. However, we still focus on the adjustment of our own business, so this year, the Oceania business has undergone major adjustments. â€
“The US subsidiary has increased its capital this year and continues to increase investment in engineering professional channels, because this business develops its own brands to be less difficult than retail channels, including our newly established companies in France and Germany. In terms of domestic sales, the focus of the domestic market is to establish strategic partnerships with real estate developers and large renovation companies, gradually projecting projects and expanding channels in the residential sector.†Guan Yong said.
It is understood that Sunshine Lighting was established in 1975 and has gone through the process of “the year of no confessionâ€. It has gone through the process from Shangyu Bulb Factory to “the country's largest energy-saving lamp production and export base†to the proportion of 83.6% of products in 2016. It has been changing with consumer demand and industrial upgrading trends. Sunlight Lighting believes that the current industry competition is not only the product is king, but the competition of products, brands and channels. It actively embraces mobile internet, builds a good channel marketing management platform, and innovative channel management to speed up the development of enterprises.
The 2017 High-tech LED Annual Conference will be held on December 21-22 in Shenzhen Baoan Dunxi International Hotel. At that time, Sun Yong, general manager of Sunshine Lighting, will attend the conference as a guest speaker. Focusing on the theme of “LED Lighting Future Roadâ€, he will gather together with 400 industry elites to conduct in-depth analysis and exchange.
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