Enjoy the sound quality and happy conversation with Sennheiser Greater China President Mark Vincent

From last year's Momentum to this year's Momentum, we have seen the fashion atmosphere from Sennheiser, whether it is the previous Jazz Shanghai Music Festival or the final scene of China's good voice tonight. Sennheiser is indispensable for music-related activities.

At the Jazz Festival, we interviewed Marc Vincent, president of Sennheiser Greater China, a strong man who has been active in sound engineering and electroacoustics for more than 30 years, sitting on the sofa in a playful manner. During the interview, I did not hide my love for music and life. And this also represents the theme of Sennheiser: sound quality and enjoyment.

1. Q: This year Sennheiser's promotion at the Jazz Shanghai Music Festival is much stronger than in previous years. Please talk about why Sennheiser chose to deepen its promotion at the Jazz Shanghai Music Festival this year.

A: Sennheiser has been working with the Jazz Shanghai Music Festival for three years. Before that, we only sponsored some of the equipment and simply helped the Jazz Festival to improve the sound quality of the scene. Since the beginning of this year, we have been a partner of the Jazz Shanghai Music Festival. In addition to the sound quality of the stage, the stage scene and lighting effects are all handled by Sennheiser. Even you will find that this year's Jazz Shanghai Music Festival is also the best in the past years. Therefore, through such cooperation, Sennheiser not only improves the sound quality, but also improves the overall environment and experience. For example, on the green note stage, many people will put a small carpet in front of the stage, and enjoy the music while picnicking, so we put all the carpets in front of the green notes stage, so that everyone has a better experience. We hope to help the Jazz Shanghai Music Festival become a world-class music festival.

2. Q: In China, many people's first earphones are probably Sennheiser. How does Sennheiser position themselves? And what kind of service is it committed to providing to consumers?

A: Sennheiser has 70 years of experience in sound research. He is a company that produces and researches professional audio equipment. Musicians are connected to the stage, recording studio and monitoring equipment. Sennheiser provides them with high-tech and professional equipment. To ensure that they can make good music and good sound quality. When we bring headphones, we hear more than just good sounds, we can even feel the whole process of sound production. Nowadays, we are not only making achievements in the professional field. Through mobile devices, we can still feel the process of getting music.

Sennheiser's ultimate gift for consumers is happiness. It can also be divided into two parts: for those who like music, Sennheiser can provide good sound quality, while Sennheiser headphones will keep up with fashion. Headphones are no longer a professional product. Sennheiser integrates fashion factors into the planning of the product, so that everyone can express their personality when listening to music. But in any case, Sennheiser is still the most concerned about sound quality. In China, people's mobile life is getting faster and faster, and the pace of life is getting faster and faster. We can often see people using iPads, smartphones to watch movies and listen to music on the journey. Headphones can make these aspects of entertainment experience. More complete and outstanding. Sennheiser hopes that no matter how fast people live, they can still get happiness through headphones.

3. Q: From last year's Momentum to this year's Momentum, Sennheiser has issued two low-impedance headphones that support mobile devices better. Are you satisfied with Sennheiser's portable headphones in China?

A: The sound quality of Momentum headphones is already at a professional level. Sennheiser is a German brand. When going on the fashion route, Sennheiser will still stick to some traditions. For example, when designing, Sennheiser will not consider the use of plastic or silicone materials. . Momentum is designed from a professional perspective. Its earmuffs will be comfortable to wear and not easy to sweat. Its quality is not only about sound quality and materials, but also its practical and good-looking. In the Chinese market, people's requirements for headphones can be divided into two parts: sound quality and fashion. Many people like the quality guarantee brought by Germany, as well as its stylish design, this headset is good sales in China.

4. Q: This year we saw Sennheiser making a big fuss about the color of Momentum. The positioning is more young and fashionable. What is the purpose of this? Will other series of product lines be launched in the future like Momentum, such as the more portable PX series?

A: The PX series has a history of 12 years. Its form has evolved to some changes, but the original design is still the same, but it is undeniable that the PX series has become one of Sennheiser's most successful products in China. First proposed by Sennheiser, there will be more different designs next year, including some more fashionable products.

Color is becoming more and more important in today's products, and it must be acknowledged that color has become a fashion trend, and people often match clothes with color. Momentum not only provides good sound effects, but also can be used as a fashion accessory to add a user's sense of fashion. At the same time, the brown Momentum is also very classic, and the materials used are from the interior of high-end cars, making it more popular with male users. And Momentum is focused on unisex, so the colors are more diverse, and more colors will be introduced in the future. You can see the latest colors in October.

5. Q: The HD VA 600 and HDVD 800 amps are impressive. Will Sennheiser consider launching a portable amplifier device for the mobile market?

A: Sennheiser has spent four years designing the HDVA 600. Sennheiser is also looking for batteries with long-lasting power to drive the amp. In the next two years, Sennheiser will have more products in this area. At the 2013 Hong Kong Advanced Audiovisual Exhibition, many brands have introduced high-quality mobile playback devices, and the sound quality of CDs can also be played on these mobile devices. I am using IE800 now, I think the sound quality is very good and easy to carry.

6. Q: Some people like to experience the headset before they buy it. How does Sennheiser balance the experience and sales?

A: This is a very good question. Sennheiser is also considering this issue. The development of the Chinese market is leaping and the market share of the smartphone market is growing. In the United States, companies can spend 50 years to understand the market to establish their own sales channels, but when they transplant this method to China, it is completely unworkable. In the process of buying, people tend to be more willing to trust the trust of word of mouth than simple market share figures. For example, Apple knows how to retail in the Chinese market. They set up their own flagship stores in China, put all the products in the experience, and license them to the stores. At present, Sennheiser already has 4 outlet stores in China, distributed in Beijing, Shanghai, Guangzhou and Wuhan. The 5th outlet store will open in Chengdu next year, and we also hope to open Sennheiser's first flagship store next year. in Shanghai.

7. Q: Recently, AKG products have been cut across the board. UE's recent market performance is also very active. The number of competitors' activities will affect Sennheiser. How do you think about your competitors?

A: Sennheiser has worked with many online platforms such as Jingdong, Amazon, and Suning. A number of online events will also be prepared to expand the influence of Sennheiser. Sennheiser is more inclined to the brand flagship store, with the theme of life and fashion. The four outlet stores mentioned above are also open in high-end shopping malls. Next, we may consider opening Sennheiser stores in high-end consumption places, such as Where does B&O open a store, and we hope to open it there.