The Institute for Industry and Information Technology (MIC) estimates that the global tablet device market will reach 12.28 million units in 2010, and about 34.81 million units in 2011, with a growth rate of 183%; In 2012, it will exceed 50 million units, with a growth rate of 45.7%.
According to Dai Hongjun, senior industry analyst at the Institute of Industrial Intelligence (MIC), the iPad combines multimedia content and services such as audio, video, digital reading, etc., to create a sales boom in the second quarter of 2010 and quickly establish a market for tablet devices. Positioning, it is expected that multimedia tablet products will quickly enter the market growth period in the next three years.
Observing the progress and potential of the e-reader and e-book consumer market in each regional market, North America is still the largest market at present, and Kindle, SONY, NOOK and other brands are dividing the E-Reader market. The European e-book market remains to be developed.
In addition to the 2010 German chain bookstore Thalia launching its own brand readers, the overall market is best known for Amazon UK's cooperation with the Kindle, while mainland China has government support and abundant digital content and consumer groups to boost the market, such as Hanwang. Cooperating with China Mobile to establish the Hanwang Book City, the future promotion target is on the education market, Shanda Literature is leveraging the advantages of digital content to launch Bambook products, and the overall E-Reader needs gifts as the main consumer market.
Japan has recently been affected by the iPad and iPhone in the domestic market. Companies have organized alliances to promote e-reading. Sony, KDDI and Asahi have established e-book sales in Japan. DoCoMo and DNP have jointly promoted sales of e-books. SHARP has proposed the electronic content format of XMDF. Launched 5.5-inch and 10.8-inch e-book readers and established eBookstore sales promotion. In April 2010, the Korean government released the “electronic publishing industry training programâ€, which is expected to contribute a total of approximately US$52.17 million over five years, while Samsung Electronics and South Korea Kyobo, a bookstore, and KT, a telecommunications operator, promote e-books.
Looking into the future, the global e-book product market has entered a growth stage, and hardware and content opportunities have emerged at the same time. Various types of companies are competing to invest in it. It is expected that the market for e-reader devices such as E-Reader and multimedia tablet will grow rapidly, with the diversification of e-reading device platforms. Development may also have a substitution effect on other types of products in the future. According to Dai Hongjun, senior industry analyst at the Institute of Industrial Intelligence (MIC), the future digital reading will inevitably lead to the development of an integrated and restructured industrial system. Device manufacturers and telecommunication operators will work together to face the more demanding products of e-readers. Differentiating challenges, touch and softness will become the focus of e-reader panel technology in the future.
Consumers of e-book readers have a high degree of acceptance of multimedia-enabled e-reading devices. The overall efficiency, colorization, and product differentiation of E-Reader product designs will become more important in the future. The commercialization and improvement of color e-paper technology will be emphasized. As the priority key, e-book services will enter the era of contending because of the input of industry players. How to integrate services, hardware, software platforms and content providers, and develop mutually beneficial business models with different industry alliances is the industry's ability to grasp this market in the future. The important test of business opportunities.
According to Dai Hongjun, senior industry analyst at the Institute of Industrial Intelligence (MIC), the iPad combines multimedia content and services such as audio, video, digital reading, etc., to create a sales boom in the second quarter of 2010 and quickly establish a market for tablet devices. Positioning, it is expected that multimedia tablet products will quickly enter the market growth period in the next three years.
Observing the progress and potential of the e-reader and e-book consumer market in each regional market, North America is still the largest market at present, and Kindle, SONY, NOOK and other brands are dividing the E-Reader market. The European e-book market remains to be developed.
In addition to the 2010 German chain bookstore Thalia launching its own brand readers, the overall market is best known for Amazon UK's cooperation with the Kindle, while mainland China has government support and abundant digital content and consumer groups to boost the market, such as Hanwang. Cooperating with China Mobile to establish the Hanwang Book City, the future promotion target is on the education market, Shanda Literature is leveraging the advantages of digital content to launch Bambook products, and the overall E-Reader needs gifts as the main consumer market.
Japan has recently been affected by the iPad and iPhone in the domestic market. Companies have organized alliances to promote e-reading. Sony, KDDI and Asahi have established e-book sales in Japan. DoCoMo and DNP have jointly promoted sales of e-books. SHARP has proposed the electronic content format of XMDF. Launched 5.5-inch and 10.8-inch e-book readers and established eBookstore sales promotion. In April 2010, the Korean government released the “electronic publishing industry training programâ€, which is expected to contribute a total of approximately US$52.17 million over five years, while Samsung Electronics and South Korea Kyobo, a bookstore, and KT, a telecommunications operator, promote e-books.
Looking into the future, the global e-book product market has entered a growth stage, and hardware and content opportunities have emerged at the same time. Various types of companies are competing to invest in it. It is expected that the market for e-reader devices such as E-Reader and multimedia tablet will grow rapidly, with the diversification of e-reading device platforms. Development may also have a substitution effect on other types of products in the future. According to Dai Hongjun, senior industry analyst at the Institute of Industrial Intelligence (MIC), the future digital reading will inevitably lead to the development of an integrated and restructured industrial system. Device manufacturers and telecommunication operators will work together to face the more demanding products of e-readers. Differentiating challenges, touch and softness will become the focus of e-reader panel technology in the future.
Consumers of e-book readers have a high degree of acceptance of multimedia-enabled e-reading devices. The overall efficiency, colorization, and product differentiation of E-Reader product designs will become more important in the future. The commercialization and improvement of color e-paper technology will be emphasized. As the priority key, e-book services will enter the era of contending because of the input of industry players. How to integrate services, hardware, software platforms and content providers, and develop mutually beneficial business models with different industry alliances is the industry's ability to grasp this market in the future. The important test of business opportunities.
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