"The goal we set in 2018 is to sprint 120 billion", and the first president of Gome Retail Holdings Co., Ltd., Chu Yongbing, at the launching ceremony of the Gree Full-Function Air Conditioning "Shu Yu" series of new Dazhong Zhongta Global Experience Center on May 23 Put forward the sales targets of Gree Air Conditioning and Gome this year.
The "Shu Yu" series of air conditioners released yesterday was a customized product of Gome Channel after the Gree "Shuxiangfeng" series. In order to present the aesthetic design of air conditioning and home integration, Gree "Shu Yu" series of hot stamping strips combined with the aesthetic design of the fishtail line looks very illusory.
Gree "Shu Yu" air-conditioner hangs up
While paying attention to the sense of design and decoration, the “Shu Yu†series has also made great efforts in comfort, intelligence and energy-saving: variable-level energy-saving, 16-dB ultra-quiet, mobile phone can “control†wisdom Control technology. According to Wang Chun, chief engineer of Zhuhai Gree Electric Co., Ltd., “Shu Yu†series air conditioners have been developed for more than two years, and solved many technical problems. The air conditioner incorporates infrared human sensing technology, sports large wind deflector design, and left and right segmented Five kinds of innovative technologies, such as district air supply, large cross-flow low wind resistance design, high energy efficiency and low energy consumption, and eight kinds of air supply modes such as “wind blowing people†and “wind blowing people blowing†can fully satisfy the individual needs of users. In addition, the "Shu Yu" series of high-end air conditioners are equipped with Gree cold outside machines, guaranteeing an external environment of -20 ° to 60 °, and can achieve stable operation.
As a differentiated customized product, Gree and Gome's "Shu Yu" series of sales after the listing, as well as the sprint of the annual sales target of 12 billion are expected.
According to the introduction of Hu Wenfeng and Chu Yongbing, the assistant to the president of Zhuhai Gree Electric Co., Ltd., the sales of Gree air-conditioning in Gome exceeded 7 billion yuan in 2017, and the sales of medium and high-end models accounted for more than 45%, including Gree and Gome. The difference in the “Shuxiangfeng†series launched by Pound is the most outstanding. In the entire Gome system, the top five models in the sales are the “Shuxiangfeng†products of Gree, which proves that the brand of Gree is unpredictable in the market. . The annual sales volume of the 5 models of this series exceeds 1 billion yuan.
It is reported that in the sales of traditional refrigerators, air conditioners, washing machines and color TVs, the air-conditioning situation in this year is more optimistic. Jia Dongsheng, general manager of Beijing Zhongyikang Times Market Research Co., Ltd. said that 2018 is a small year for Chinese household appliances consumption. In the post-policy era, the household appliance industry encountered the most stringent real estate control policies, and all the unfavorable factors affected the consumption of household appliances. Far-reaching, but from last year, the year before the year to the first four months of this year, it is very obvious that air-conditioning products are more comfortable than other categories. On the scale of the volume, refrigerators, washing machines and color TVs each have negative values, while the air conditioners are positive growth of 11.7% and 17%, respectively, and the growth rate of the amount is higher than the growth rate.
At present, the terminal market has good feedback on good products with five dimensions, namely quality, low energy consumption, artistic, intelligent and healthy. Jia Dongsheng is looking forward to the sales of Gree "Shu Yu" series air conditioners that meet the above product dimensions.
In order to promote the attention and sales of Gree "Shu Yu" series air conditioners after listing, Gome will open the pre-sale activities of Gree "Shu Yu" air-conditioning "one for ten" in more than 1600 stores nationwide. Consumers can pre-store 100 yuan in "Shu Yu" "Air-conditioning new products will reach 1,000 yuan in cash when they are listed. This event will be closed from now until June 30.
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