Recently, people who work and live in the Beijing International Trade CBD area have noticed a brand new CROWN Crown Drip Test Drive Team. This is the Internet + era, the new CROWN Crown in order to better meet the needs of Beijing citizens for the test drive of luxury cars, and the "0 yuan exclusive Crown test drive" service launched in cooperation with Didi.
From now until August 14th, Didi users will make an appointment to test drive the new CROWN Crown. Wherever the departure or destination is at Chaoyangmenwai Street, south of Chaoyang North Road, west of West Dawang Road, north of Tonghui Hebei Road, To the east of Dongdaqiao Road (specifically, the tips in the APP when the bill is issued), you can enjoy the elite free of charge, the maximum amount of a single trip exemption is 88 yuan (about 15 km and 30 minutes).
Last week, the "network car" was just "turned positive", but no one can deny that the Internet + has long affected people's travel style. In order to reduce the threshold of the luxury car, so that more consumers can have the opportunity to experience the ultimate performance and the ultimate performance of the excellent merchandise, the new CROWN Crown has already entered the Drip Test Drive as early as the end of October 2015. .
The new CROWN Crown has also gained popularity while traveling. In 2015, "Double Twelve", drip test drive to sell cars, FAW Toyota's new CROWN crown became "the first person to eat crabs", 100 cars sold out in an hour and a half. According to the drop data, more than 90% of the purchasers of these 100 Toyota cars participated in the previous “1 yuan test drive†Toyota event.
The results of mutual benefit and win-win have promoted further cooperation between the two sides. At the end of June this year, 10 new CROWN Crown 2.0T+ models officially joined the Jinan “Army†of Didi Special Vehicles. They were appointed as the luxury car of Didi, providing a variety of luxury car service experience for passengers in Jinan. In mid-July, 8 new Crown 2.0T+ models were introduced in Chengdu, and the Drip Car Master Club formed the “Crown Car Team†to carry out customized and diverse experience services.
Cross-border win-win, taking into account social responsibilityNowadays, the cooperation between the new CROWN Crown and Didi Travel has radiated many areas such as test drive, special car and Didi Club in Beijing, Jinan and Chengdu. In less than a year, the two sides were able to establish such in-depth cooperation because the two brands were able to play their own advantages and achieve a win-win situation of 1+1. Through the introduction of the new CROWN Crown, Didi's trip provides consumers with more car service and improved car experience; the new CROWN Crown expands the group of occupants and establishes popularity and reputation on this platform. As of August 2, on the page of the drone test drive FAW Toyota Crown, 1346 people rated "comfort is good", 777 people evaluated "manipulation is good."
While achieving good economic benefits, the cooperation of the new CROWN Crown and Didi Travel has also achieved excellent social benefits - improving the travel experience of urban residents, improving the utilization of roads and cars, and saving social resources. Such marketing is the best choice for a responsible luxury brand.
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