High-performance chip in case of cold!

I recently felt more obvious is that the manufacturers sent to test the basic entry-level products are less than 299 yuan, 199 yuan products also have several models, the first impression is that the 2015 box's main price stalls will get together at 199 yuan, high-end products may Each brand will only produce one masterpiece. What are the reasons that cause manufacturers to fall short of high-performance products? Do users really need high-performance boxes? Box does not spell the hardware can fight?

What causes the high performance box to be cold?

First, as the saying goes: The demand determines everything. Under the principle of market economy, most consumers with similar functionality will be more willing to choose cheaper prices. Moreover, the vast majority of boxes under 299 yuan cannot really find any difference. The biggest difference is the internal circuit design and Work materials are used, and consumers in these places cannot see it. As long as they receive television programs, they can watch it.

Second, the policy is still uncertain. Last year, the box market was so stirred by radio and television, it has been a big injury, many manufacturers are affected by sales. The development costs, material costs, and after-sales costs of high-performance boxes will be even greater if operating policies such as prohibition of sale are now inaccessible.

Third, rich online resources began to weaken local playback. When the box was just starting out, the number of online resources was still rather lacking and the clarity was relatively low. After two years of development, the online resources of several powerful licensees have been qualitatively improved, and Galaxy Internet TV has joined hands with iQiyi to further increase the quantity and quality of resources. What do I find online? Also download it and put it on TV?

Fourth, millet small boxes are selling 199 yuan, and you dare to sell 499? !

Do users really need high-performance boxes?

In the early stages, it is true that fewer and fewer users need high-performance boxes. The powerful box has higher fluency, faster program loading speed, better decoding capability, and more powerful game performance, and the user can obviously feel only the decoding ability and the gaming experience. Previously, the difference between entry-level products and mid-to-high-end decoding was quite obvious, and there were more videos that high-end products could decode, but the gap is getting smaller and smaller.

Mangoes recently released two 199 yuan products, running only about or so, support 4K output, after testing, only 2 ultra high bit rate 4K video can not be played, other videos are perfect through the test, that is to say The general performance of the box currently supports 90% of the video decoding, and 90% of the users playing the local video are only 1080P (4K resources are not much), which means that 199 yuan products have been 90% of users 90 % of demand, at this time, higher performance does not experience higher use value.

Now the biggest difference is the performance of the game. After the author's actual measurement, the products with sub-20,000 points or less do not have the conditions for playing large-scale games. They should try to play large-scale games smoothly, run more than 30,000 points, and the high-end box is relatively large in terms of large-scale games. Entry-level products have overwhelming advantages. However, how many people now use the box to play big games?

Box does not spell the hardware can fight?

There are many things that can be spelled out, entry-level products can spell content, and high-end products can spell content and designs. For entry-level users, buying a box is generally a matter of watching a free online video (or an early adopter), so free and rich resources are especially important. For high-end users, in addition to resources to give power, the design is of course the best in the next grade, so that in the living room will be more style.

In terms of resources, I have a few points to say here. At present, there are only a few of the seven photographing parties on the market. The most reliable ones are Huada, Mango TV and GITV. Although there are more boxes to use, the number of Chinese does not have its own core resources, and the experience is not very good, and the fluency is insufficient. Mango TV has a large number of exclusive resources, mainly Hunan TV's large number of highly popular variety shows. These resources are only available on machines equipped with Mango TV, and none of the other licensees have.

GITV is a rising star. After joining hands with iQiyi last year, the company’s strength has increased a lot. The number of resources is the most abundant of these three. Glory box, Skyworth and Xiaomi's box and Internet TV are all equipped with GITV. The three major manufacturers all rely on it. GITV, I believe GITV will be an outbreak this year.

The box with a sense of design is still very few, and the most distinctive feature is the mango pod M3 and Tongfang cloud cans. Both of these products have abandoned the box's traditional cuboid design, and they have a style of self-contained, and they will embellish in the living room. The role, of course, they are positioned in the high-end, the price is relatively high.