IIC-China 2010 Spring Exhibition Report One: Focus on Internet Experience
In early March 2010, the large-scale system design event IIC-China will be held in Shenzhen, Chengdu and Shanghai. More than one hundred international semiconductor giants and local Chinese manufacturers will debut, showing the latest semiconductor products and application solutions, including smartphones, MIDs, netbooks, high-definition TV / set-top boxes, HDMI interfaces, LED lighting and backlighting, green Power supply, automotive electronics, medical electronics and other hot application areas this year. This series of reports will be divided into 5 areas to report the hot technologies and products that will appear at the IIC exhibition. This article is the first part.
Portable consumer electronics such as smartphones and netbooks emphasize the online experience
"Network everywhere" is the common requirement of all mainstream consumer terminals in the future, which will bring huge business opportunities to emerging portable consumer electronic devices such as smart phones, netbooks, smartbooks, mobile Internet devices (MID), PMP, e-books, etc. At the 2010 IIC Spring Exhibition, many exhibitors will showcase a variety of solutions and semiconductor devices around these hotspot applications.
Netbooks are favored by many consumers because they can provide the best online experience in an affordable way. At present, mainstream netbooks have been defined as Windows + Intel. With the increase of coverage and quality of 3G networks in 2010, netbooks will see steady growth. Exhibitor Intel (Intel) Atom processor powers the latest and most outstanding mobile Internet terminal. The new Intel Atom processor platform includes Atom N450 processors for mobile platforms such as netbooks, and Atom D410 and D510 processors for desktop platforms such as Internet computers.
Exhibitor Microsoft's Windows XP has an advantage in netbooks, and the newly launched Windows 7 also supports netbooks. For mobile terminals such as smartphones, Microsoft released Windows Mobile 6.5 in the second half of 2009, and subsequent Windows Mobile 7.0 will support capacitive touch panels, which allows Windows Phone to use the same finger as Apple iPhone You can easily zoom in and out of the picture, flip the page, etc.
Exhibitor Jinli Technology Co., Ltd. provides Internet access (IAD) chip platforms for netbooks and Internet network access devices, and supports the widely used WinXP, WinXPe, and Linux operating systems. With the advantages of low power consumption and high integrated chip technology, RDC overcomes the difficulty of the small internal space of the netbook, and achieves lower energy consumption and longer battery life. This exhibition mainly focuses on RDC IAD 100HV platform application products.
Smart phones will also be the fastest growing field in the overall mobile phone market, with a compound annual growth rate of up to 30%. Exhibitors ON Semiconductor ’s high-performance stereo headphone amplifiers, logic level shifters, overvoltage protection devices and other products can help users improve their experience.
In order to reduce the size of 3G mobile phones and smart phones, small size and highly integrated RF solutions are preferred. Exhibitor Exhibitor TriQuint Semiconductor's TRIUMF module architecture helps manufacturers use fusion modules to replace a large number of discrete modules and support various functions in a smaller space, such as Wi-Fi, GPS, Bluetooth, cameras, and FM radio. Exhibitor Vishay's high-performance multi-layer ceramic patch antennas VJ 3505 and VJ 6040 can cover the entire UHF band from 470MHz to 860MHz, while maintaining a small size, so that mobile phones and other products do not have to use large external Set the antenna. Exhibitor Shengke Electronics' main products are 2.4GHz / sub GHz wireless transceiver chip, GPS receiver chip, FM transmitter chip, LNB switch chip, etc. Its consumer electronics applications include GPS, Bluetooth, PS / XBox wireless game controller and Wireless Walkie-Talkie.
Many applications today rely on memory solutions, especially consumer electronics products that store large amounts of data, so NAND flash memory continues to be one of the largest markets in the semiconductor industry. Exhibitor Numonyx Semiconductor has expanded its leading NAND flash memory based on MLC (multi-level cell) and SLC (single-level cell) technology, as well as managed NAND flash memory and NAND memory cards, to expand storage subsystem solutions. Exhibitor Spansion will also showcase the MirrorBit flash memory series.
For ESD protection, overvoltage and overcurrent protection of portable consumer electronics, many exhibitors will show solutions. For example, the first product in the ultra-small electrostatic discharge (ESD) protection device series of exhibitor California Micro Devices, CM1242-33CP, is only 0.6x0.3mm, providing single-channel bidirectional +/- 30kV electrostatic discharge contact protection. The main products of the exhibitor Shanghai Coslight Core Microelectronics Co., Ltd. are interface protection for communication systems, interface protection for portable products, overcharge and overdischarge protection for lithium batteries, overvoltage protection for power supply systems and LED overvoltage protection devices; and voltage regulation Tubes, power MOSFET devices, Schottky devices, and LED drive circuits, etc., this time will show the electrostatic protection chip inside the LED, the bypass protection chip for high-power LED, and the high-precision LED drive circuit.
Exhibitor Saixin Microelectronics Co., Ltd. will do a solid job of XB430X series lithium battery protection products this year, expand its market share in the lithium battery protection market, especially the mobile phone battery market; on the basis of increasing the current DC / DC product volume , Develop high-voltage products, high-current new products. The company will showcase XB430X series lithium battery protection ICs and XM515x series high efficiency low ripple DC / DC converters. The advantages of XB430X are high integration, strong protection function, good consistency, and can greatly improve production efficiency. The XM515X series has the characteristics of high efficiency, small package, low ripple and low quiescent current.
Exhibitor Wending Technology is committed to the digitization of global fonts, developing fast, small data volume, high-quality IA information appliances display font iFont (Display Font) and digital font components, including suitable for smart phones, STB, Dph's Arphic Mobile Font. The company will showcase Arphic Layout Engine and multi-language solutions. In addition, the audience will have the opportunity to experience the products such as TV phones, micro projectors, high-definition camera notebooks, etc., which are designed with the CMOS camera chip and image processing chip of exhibitor Beijing SMIC Microelectronics Technology Co., Ltd. on the site of IIC.
Netbooks and MIDs are also a key application area for many distributors. For example, exhibitors Mingke Century Technology Co., Ltd. are optimistic about the application of a new generation of high-performance SSDs in the netbook and MID markets. The company represents Indilinx's cost-effective SSD controller and will showcase the fastest SSD demo board (reading speed up to 270MBps) and other products.
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