Nowadays, the network e-commerce campaign is still in full swing. Many kinds of promotional activities have dazzled consumers, and various kinds of energy-saving home appliances have come to the fore. Faced with the crazy sales activities of the channel providers and the real needs of consumers under the subsidy policy, some home appliance manufacturers have launched the latest energy-saving products, and then the consumption trend of the energy-saving season.
New products frequently lead the trend of consumption
"Energy-saving subsidized home appliances only saw sales in the store some time ago. Now there are energy-saving products on the network, and the products are very convenient to purchase. Take the Meiling BCD-249CF refrigerator that I purchased, and subsidize 330 yuan. Click below Mouse, the refrigerator will be sent to the home soon.†Beijing consumers told reporters.
From the network channel, it is found that the consumer's purchase orientation is more to the home appliance brand with high service quality and good brand reputation. In Meiling's network special page, a variety of energy-saving refrigerator products are available, and the energy-saving subsidy method is clearly displayed on the page. At the same time, many new energy-efficient refrigerators BCD-356WET and BCD-200KC are all-in-one e-commerce platforms.
With the rapid exposure of e-commerce platforms, people's consumption behavior has gradually changed. The emergence of new energy-saving products and the continuous improvement of services have become the mainstream consumption direction. Throughout China's refrigerator market, especially in recent years, the introduction of energy-saving subsidy policy is to promote the direction of enterprise energy-saving green industry development.
Technological innovation escorts green life
In fact, the perfect product will be based on breakthroughs in scientific research. In the 12th Five-Year Plan, the transformation route of China's creation of a big country was clarified. As a 30-year professional refrigeration, Meiling relied on its technological advantages and brand benefits to accelerate the distribution of its high-end products and extend its own energy-saving technology advantages to high-end products. Let low-energy mid-to-high-end refrigerators enter the online shopping platform.
It is understood that Meiling has always advocated a green and environmentally friendly low-carbon life, and with its leading products, it has brought consumers a high-quality green and low-carbon life experience. At the moment of large-volume refrigerators and high-volume storage and atmospheric appearance, Meiling has designed the 560 series refrigerators to promote food classification and preservation, increase the greenhouse function, and adopt dual-system refrigeration cycle technology, not only more. Energy-saving, more fresh, non-stringing characteristics, etc., become a green refrigerator specially designed for Chinese families.
Insiders pointed out that the e-commerce war brought about fierce price competition from suppliers. In the face of the online sales boom brought by energy-saving subsidies, enterprises should seize opportunities, identify user needs, establish new interests, and do well. Technological innovation work, research and development of more green energy-saving products.
Undoubtedly, with the resurgence of the summer home grid purchase, the product will be updated again. By timely developing green energy-saving products that meet the needs of consumers, Meiling brings user experience to product technology upgrades and integrates green environmental trends into product development, which will surely lead the new trend of online shopping for low-carbon consumption.
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