Is cable TV still available?

Once upon a time, television stations broadcast programs, terrestrial wireless, satellite and cable were responsible for transmission, and they jointly built a radio and television network. The three networks cooperated with each other to complete the construction of villages and villages and households, and 99% of the Chinese people were seen. On television, TV service was originally a commodity service. In the United States, an ordinary TV home, with a wired package, also got tens of U.S. dollars. Later, the economy was in recession. Some poor families could not afford to pay for cable TV and began to subscribe to streaming media services online. The most popular NETFLIX is only $8 a month, which is one-tenth of the cable TV. Of course, the timeliness of its copyrighted program content lags behind that of cable TV. In comparison, the Chinese people are happy. Monthly CATV basic viewing and maintenance costs average only 24.5 yuan. Ground wireless and satellite TV are free.


With the development of communication technologies, telecom operators can bundle IPTV on their own broadband, a kind of video service based on IP private network transmission. In the initial stage of development, there are not many users who install broadband to receive gifts until one is called " BesTV's company has been able to rapidly develop IPTV when it receives all the programs it receives and transmits on the Oriental Cable Network and sells it to telecommunication operators. Because they claim to be able to replace cable TV, in addition to live TV channels. , And more than cable TV programs, but also interactive, on-demand movies, but also do not have to pay cable TV, suddenly grabbed a lot of users, but many users forget that broadband is also to pay the money, but also the cost of cable Several times or even ten times.

Oh, yes, broadband, some classmates said that broadband is just needed, only tens of yuan per month, hundreds of yuan, really not expensive, a broadband home network, you can VOIP, you can play games, video on demand, watching video sites You can also browse the wall and see foreign American dramas and Korean dramas, and interact with FACEBOOK, TWITTR and global users. However, do you know? What does it mean for ordinary people to spend more than tens of dollars and hundreds of yuan a month? do not know? The author had to tell you: Why not eat meat? !

Broadband has grown by 200 million households, and it is likely to continue to grow until 250 million households. This is the ceiling of cable television and also the ceiling of telecommunication broadband. Outside of the cable, it depends on terrestrial wireless and satellite coverage, and beyond fixed broadband. Traffic charges are dead and expensive. In the United States, nearly 100 million broadband subscribers have already surpassed 40 million cable television subscribers and more than 30 million satellite television subscribers. The reason for the rapid development of U.S. broadband is that broadband is cheaper than CATV because it is a commodity service and is On the contrary, cable television, which was originally more expensive than broadband, was cheaper than broadband because of policy requirements and government subsidies. Therefore, whether in the United States or China, the cheapest is the largest market share.

In this sense, cable TV cannot be replaced by broadband, but the middle- and high-income households that are rich first may not necessarily be still in cable TV. Even if he has broadband and cable TV at home, he will change his family in the future. If you are poor and choose one, he must first cut cable TV.

So when some students called for DVB + OTT, the author categorically told him that it was a no return, especially using telecommunications broadband to do OTT, even if it must also use their own broadband, video sites and OTT users are the least loyal Degree, throwing the box will be faster than throwing U disk, at least U disk has storage value, the box is a little bit of value, even if the front throw a few, there will be a steady stream of gift boxes behind the service providers.

what? Let users buy a box? ! Then you give me a reason. Why buy a box? What's in the box? Live broadcast? DVB box, but the picture quality sound better without delay, a bit sowing? Is there a TV theater in the DVB box? There are tens of thousands of movies and hundreds of thousands of hours of TV shows? Do you want to see it? If not, what is the significance of ten times more? !

Some savvy manufacturers began to do the box, do the all-in-one machine, the box was thrown casually, the TV could not bear to throw, the user did not throw, I took the traffic entrance, have the opportunity to provide users with other services, because the user wants to boot every day , I will do boot advertising, boot diversion, POP, flying subtitles, pop-ups, one day to you!


Pulling back a big circle, turning back to cable TV, cable TV is just a business. It should not be a company. In the United States, a company can provide telephone, broadband and cable TV services at the same time. Companies can reuse their own user resources. The development of a number of businesses, such as Xiaomi and Leshi, is not just a mobile phone or video website business. It is building an ecological chain, from the upstream and middle reaches of the industry, to the downstream, and even to the sea.

Who stipulates that cable TV companies can only do cable television services, and triple play requires broadcast and television network companies, telecommunications companies, and Internet companies to all be able to do a variety of similar businesses, compete with each other, and better serve subscribers. Telecommunications operators will not only have voice and mobile services. And data services, you can also do IPTV transmission services, Internet companies can also apply for a virtual operator license to engage in voice and data services, and why not let cable companies do voice and data services?

what? Hasn't it given to you code numbers and exports? It's my business to give you a good job. It's my job to do a good job. At least you give me a try. At the most time, I can't do it well. I can sell my license for a joint venture. I can also cheat some money! In fact, I feel that telecom operators have blocked radio and television for 20 years and can sell bandwidth to foreign companies, private enterprises, and private companies. To Dr. Peng and to Founder, it is not to give cable TV companies a single purpose and reason. The cable company is only Telecommunications company's real opponents and killers.

Why? Wired network, cable TV network is not a virtual operator, in fact, do cable TV business does not have its own network, you can rent telecommunications microwave and trunk lines, early cable television stations are doing this, this estimate is also the earliest virtual operators, and later all over Cable began to build its own network, the Central Government Network Center has also buried hundreds of thousands of kilometers of optical fiber to connect all around the wire into a double-ringed star network, China's cable and provincial cable lines have also begun to lease state and provincial government agencies, banks, tobacco tax, etc. Demand for enterprises and institutions, even Unicom and mobile early, also leased radio and television to complement the network.

A whole-network, physical network connecting 250 million users can now be used only for transmission of TV broadcasts. Was it wasteful? Incompetent? Shame it? The same user spends several hundred dollars per month on the mobile business. In the broadband business, the monthly expenditure is nearly one hundred yuan, and only 24.5 yuan in the cable television business.

It is not that our army is too incompetent, but that the Communists are too rampant. It is indeed an electronic envelope killing and Internet chase. Cable TV users are in danger of being diverted. Cable TV users are being diverted. As a business, the decline in cable TV business is normal. New services are emerging and will surely take away some of the shares in the old business. If users lose to a certain percentage, there will be no major changes and the borders may be blurred. There will also be fluctuations, but the big pattern will basically not change. Far from the British BBC, traditional TV services have declined. The forced BBC laid off thousands of people to deal with it, because 40% of users no longer go through traditional TV services, but use the Internet to obtain program content, that is, traditional TV services. The original 100% dropped to the current 60%

Returning to the cable company itself, a company should have a number of businesses, one business decline, and other business growth is the normal state of the company. This is the case with COMCAST in the United States. Cable subscribers have decreased, broadband users have grown, and domestic China Mobile has done so. The decline of voice services, the growth of SMS services, the decline of SMS services, and the surge in data traffic income. The biggest value of cable TV companies is this physical network. With this network, it is not a virtual operator that is restricted everywhere. The new network-based business meets the growing and changing cultural and entertainment needs of users.

Well, back again, based on this network, cable TV network company to do what new business is good? Is "DVB+OTT"? For some time now, this kind of public opinion has come to the fore, and many cable companies have also been cheated. DVB is digital video broadcasting, which is our digital cable service. Based on the original analog cable, we give users a set-top box. Users can Seeing more fresh and more programs, digitization started in 2003, and 170 million households have been completed in the total 230 million households by 2014. It is expected to be completed by the end of 2015. After the activation of black households and sleeping households, the estimated total amount will reach 250 million households.

What is OTT? I will not go into details about the terminology. In short, popular terms, that is, television access, whether it is the smart TV itself, or the old TV through the box to access the Internet, first of all, you must, the family must have a broadband network, this Not a problem. Broadband has exceeded 200 million. Whose problem is this broadband? !

Cable companies want their own users to access the Internet, the general principle is to use their own broadband, so that users in addition to their own cable TV users, or their own broadband users, if you use other people's home broadband, it will become someone else's broadband users, Equally you give up the opportunity and goal of developing broadband users, your physical network is wasted and abandoned.

In the future, once the user chooses one of the cable television services and broadband services, you are really in a tragedy.

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