2016 was the most serious year of Internet TV turmoil. From the outbreak of outstanding products in the first half of the year to panel prices in the second half of the year, the ups and downs were dramatic, from the beginning to the low-cost competition, and finally to today’s industry. Finally ushered in the period of reflection, the industry criticized by the maliciously depressing prices to disrupt the market, and finally it is expected to greet the shareholder's wind through the panel price increase, on the contrary, Internet TV, it is so useless? How many Internet brands have brought changes to the television industry?
In addition to the increase in panel prices, TV panel prices have risen, panel shortages and prices have continued to remain high, and the layout of higher-generation panel production lines between manufacturers has also been promoted. The cost has risen. The low-cost war in the Internet TV industry has already taken place. It is no longer sensible. From the aspect of appearance, the profit brought by the low-price competition model is even less. Faced with these pressures on profitability, manufacturers will have to re-plan their corporate strategies and return to the right path based on innovation. Low-price competition has brought some disadvantages such as lack of innovation and disorderly competition to the industry, and these negative phenomena may have improved significantly this year.
Internet TV cited the importance of thinking about free resources
It is not at all undesirable that Internet TV will bring about changes in the industry
In addition to the increase in panel prices, TV panel prices have risen, panel shortages and prices have continued to remain high, and the layout of higher-generation panel production lines between manufacturers has also been promoted. The cost has risen. The low-cost war in the Internet TV industry has already taken place. It is no longer sensible. From the aspect of appearance, the profit brought by the low-price competition model is even less. Faced with these pressures on profitability, manufacturers will have to re-plan their corporate strategies and return to the right path based on innovation. Low-price competition has brought some disadvantages such as lack of innovation and disorderly competition to the industry, and these negative phenomena may have improved significantly this year.
LCD panel prices started to rise in the third quarter of 2016
In summary, Internet TV has always played 60 points in the minds of consumers to experience a 50-point price. The high price-performance ratio makes people rush. The 55-inch large-screen Internet TV products below 3,000 yuan abound, in order to reduce store rental fees. Large-scale adoption of the online sales model. The purpose of these measures is to “ensure product quality while reducing costs while at the same time reducing costs as much as possible.†Regardless of the price advantage of Internet TV, what advantages do Internet TV have to say? What about? Internet TV cited the importance of thinking about free resources
Putting aside low-cost advantages, the biggest advantage of Internet TV brands lies in system experience and content resources. When Internet TV manufacturers manufacture products, they often follow the manufacturing points of smart phones a year or two ago, and the high-end chip performance can't move. With 4 cores and 8 cores, spare parts for the smooth operation and performance of the data are spared. Some products even run out as important data for measuring TV products. This can not help but make Xiaobian shame.
Performance is important, but it cannot be overwhelming.
We all know that whatever technology requires a long-term accumulation of time and market, but the Internet TV manufacturers' panel production is weak, they try to use other data to win the eye, but when the user is enthusiastically cooled, finally We will find that the core of TV products is the technology and visual experience of the screen. Only better picture quality can provide a good sense of experience. In short, Internet TV really has a price advantage, but the essence of a penny-and-delivery product. Never changed. This is why the same 55-inch TV, Internet TV only needs about 3,500 yuan, and the traditional brand can be sold for about 15,000 yuan, for reasons there is no need to say more.
A 55-inch TV product 2899 yuan
However, the experience of resources is also not to be ignored. Internet TV is more advantageous than traditional TVs in terms of practicality. Low prices are advantages, but it is even more advantageous that only one cable link is required. Internet TV It will be able to operate normally, but it will also save the cost of a next-generation cable TV. This is the biggest change that Internet TV has brought to the TV industry. This has led to the fact that many traditional manufacturers are now carrying smart systems and Internet resources, with optional resources. A variety of highly free APP programs have brought more possibilities to TV products. From this point of view, Internet TV has contributed.
Smart TV era
In fact, all electronic products are changing in silence, there is no fixed product, and there is no static consumer market. Internet TV with low price as a competitive chip also allows users and manufacturers to realize the cost and experience of TV products themselves. The sense of deviation from the phenomenon of low-cost products, cost-effective advantages can not be ignored, even if the current price of Internet TV products affect the survival of the market, but even so, the price of Internet TV is currently viewed, still very competitive, price increases It will take time for the various manufacturers to walk through the shadow of negative profits.
The cost experience deviates from the importance of the cost-effectiveness of television products
In the early days of Internet TV, everybody was yelling and shouting cheaply. Why? Because of the low cost of technology, the large-screen 55-inch more than 3,000 bucks, to be an event can be even lower, 60 points to experience a sense of passing on the line, consumers are naturally willing to pay for the temptation of low prices, sales have gone up, but it has been No money, because everyone is competing, you are low-priced, I'm lower than you, the power behind the fight is better than anyone else who can burn money, I'm afraid you burned, burned, I can master Market discourse. The cost-effectiveness of Internet TV is high and the pressure of market competition is huge. In the face of the high cost of high technology, it seems that nothing can be done. Therefore, it can only be “self-willed†to start with cost-effectiveness.
Internet TV has a large number of freely available resources
As mentioned earlier, display technology has deviated far more from cost perception and sensory enjoyment for today's consumers. For example, an Internet TV can give users a 60-point experience, requiring only 50 points for users. The price, if the user wants 80 points or even 90 points of experience, then there will be a cost price of 50 points more. If the technology is from 99 points to 100 points, but our customers are upgrading this point, It is indeed necessary to pay a cost price of 10 points or even 100 points to raise the price. The more difficult it is for the technical difficulties to climb, the more reasonable it is that everyone understands. But this does not mean that no one pays for the high technology. Some time ago we visited the store. In the store, more consumers are keen to buy products with higher technology.
Several Internet TV brands were hit together in the store
More cost-effective products can attract consumers. This is the unchanging truth. New television formats that carry video resources and intelligent programs are also very popular among consumers. Internet TV is an innovation in television products. It not only promotes The change of television products has also affected the progress of multi-interests such as video sites and film source copyrights, and has even become an ecosystem centered on living room television.
In the coming days, Internet TV products have chosen to increase prices and profits to carry more high and new technologies, or to maintain the current high cost-effectiveness to lower profits, to make profits and to find other profit models. The game between the two has its own advantages and disadvantages. Hope that Internet TV can emerge better products.
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