Near the end of the year, the home appliance market ushered in another wave of peak sales. As one of the heavy categories, color TV plays an important role in the consumer replacement plan. In response to market demand, major businesses have launched full product promotion during the period of Double Dandan to meet the growing consumer demand. On December 22nd, Five Stars’ exclusive launch of the new Japanese JVC color TV brand products has helped the 90-year-old Lanshi brand return. It is reported that the listing of the LT-40MCF580 and LT-50MCF780 two new products and the release of preferential signals, 40-inch market price of 2099 yuan, the first sale price of 1799 yuan, 50-inch market price of 3099 yuan, the first sale of the special price of 2499 yuan.
According to report, JVC is a Japanese consumer and professional electronics company headquartered in Yokohama, Japan, established in 1927. The company is most familiar with the display of Japan’s first TV set and the invention of the VHS system. It is one of Japan’s top-quality TV representatives. Previously the brand was not used in the Chinese market. Five Star C2B exclusive custom underwriting model, in the promotion of mid-range color TV, sales capacity makes JVC decided to launch the brand in China, and Wuxing Electric as China's exclusive underwriter.
It is reported that the five-star appliances joint JVC released two new color TV, the main dynamic and static full HD, pure noiseless sound experience and artificial intelligence selling point, exclusive P2P buffer technology online watch zero Caton; use FULLHD wide color gamut A + eye Screen, making lighter and brighter dark areas darker, you can see more real picture details; 100% lossless coding technology, 360-degree stereo surround sound details, bring pure sound-free sound experience; Smart UI mobile assistant (New intelligent control experience) understand content requirements better. In addition, these products are using smart technology such as customized FUNUI system, second broadcast technology, new intelligent control and exclusive audio and video. The first wave of price is also the main cost advantage, LT-40MCF580 first sale special as long as 1799 yuan, LT-50MCF780 first sale special as low as 2499 yuan.
Following the bold attempt to customize C2B with the general air conditioner, the JVC brand, as a cost-effective mid-range model, will re-enter the army of five-star electronics brands and will cultivate a stable group of consumers. As the competition in the home appliance retail industry intensifies, the individual needs of consumers are constantly increasing. “In the face of more personalized and high-end consumer demand, the upgrade of the product structure of the color TV market has become a trend. We must really take products with innovative technologies and features to attract consumers.†The head of the five-star color TV said that Five Star has passed the big data research. As a guide, the joint manufacturer reverse-customized products to meet the needs of different consumer groups.
It is reported that in addition to joint strength of the backbone brand products, five-star appliances will continue to increase the construction of its own brand, through the penetration of the upstream and downstream of the industrial chain, participate in the design, production, packaging and other aspects of the product, and strengthen the product Controllability, the use of channel discourse rights and the direct influence of end-consumers, to reduce the circulation, in the profits of the food manufacturing sector, while also improving the product's price competitiveness.
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