LED lighting after the "cold winter" will usher in the market outbreak period After years of policy encouragement and market cultivation, energy-saving lamps have replaced incandescent lamps as the mainstream products in the lighting industry, and the lighting industry has entered the "energy-saving lamp era", which also means the energy-saving lamp industry. The trend is maturing, and the industry's development tends to grow steadily. Relatively speaking, LED lighting belongs to the next generation of lighting products, which is in the period of rapid development of the industry. The industry analysts analyzed that the winter of the lighting industry is coming. After the market integration, the future growth potential of the LED lighting market is visible, and the prospect is worth looking forward to.
The total output value of the LED industry will break 200 billion
Although the news of LED business owners running from time to time is still coming, the total output value of the LED industry has achieved more than 30% growth this year. It is understood that at the end of this year, the total output value of the LED industry is expected to reach 205.9 billion yuan (2011 total output value of 154 billion yuan), the number of enterprises in the upper, middle and lower reaches of the industry chain has risen from 220 last year to 300. However, the polarization of the entire industry is serious. Some enterprises have achieved 200% growth, and some enterprises are facing the edge of elimination.
Industry cold winter is coming
Is the LED industry out of the bottom? It is speculated that January to February next year is the "coldest and most sad" time in the industry. He expects that there will be less than 30 epitaxial chip companies next year, and three domestic MOCVD equipment manufacturers will appear, but There will be no product sales, the packaging factory will be closed down 20%, the downstream display enterprise will be closed faster, the penetration rate of LED downlights and spotlights in the domestic market will exceed 30%, and the sales of LED lighting industry may reach 1 billion. yuan.
Moreover, the situation of oversupply in the industry is still increasing. Zheng Tiemin, general manager of Shandong Inspur Huaguang Co., Ltd. pointed out that the LED industry had an oversupply in 2011. By 2012, there was a serious oversupply and a large number of enterprises were limited in production, stopped production, closed down, closed down, and even the boss was running. It is foreseeable in the future. In the year, there will be a phenomenon of closed production, asset restructuring, mergers and acquisitions, and new projects.
Some entrepreneurs only pay attention to immediate interests. Some enterprises do not get policy subsidies and preferential policies, and they go to the overseas market to expand production because they have seen the urgency of attracting foreign investment from foreign governments. These factors have all contributed to the oversupply of the industry.
And the huge investment that swarmed directly triggered the price war. Wang Lianghai, vice president of Tongfang, pointed out that in the past few years, the investment in LED upstream chip field has been huge, the price has dropped to 30% in 2010, the performance index has doubled in 2010, and the average price in the packaging field has decreased compared with 2010. 40%, performance is also improving, but relatively slow, the price of terminal application products is also falling, the original 300 yuan product is consistent with the basic performance of the current 200 yuan LED products.
In order to break through from the current market, Zheng Tiemin believes that the implementation of product differentiation strategy can alleviate the pressure brought by price wars, and should pay attention to research and development and production of high-end products and improve product quality. He also said that the merger of LED companies is also an important direction.
E-commerce channels are getting more and more attention from the industry
In terms of scale expansion, the LED industry has also begun to focus on emerging channels. The traditional channel "burns money is too powerful", and whether it can be successful or uncertain, e-commerce is a very good channel for the LED industry. In the traditional channel, the cost of a 20-yuan product to a chain sales terminal is about 60 yuan, which is three times the cost price. Even if the company opens its own store, the price is at least double the cost. If the e-commerce is well controlled, use it. The combination of online and offline is an opportunity for LED companies.
LED lighting market prospects are worth looking forward to
Green lighting has become the development trend of the lighting industry. Sunlight-illuminated micro-mercury energy-saving lamp projects and LED lighting products projects are in line with the development trend of green lighting industry. Recently, the Sunshine Lighting Board of Directors reviewed and approved the “Proposal on Partially Changed Raised Funds Investment Projectsâ€, which is intended to change the “Micro-mercury Environmental Protection and Energy Saving Lamp Industrialization Project†part of one of the 2011 non-public offering of stock funds. "An annual production of 20 million (sets) LED lighting products industrialization project." The bill will be submitted to the shareholders meeting for consideration this Thursday.
Recently, the Ministry of Industry and Information Technology issued the "China's gradual reduction of the mercury-containing roadmap of fluorescent lamps" in the draft for comments, requiring the gradual reduction of mercury content of energy-saving lamps, and the complete elimination of liquid mercury production process. The threshold of energy-saving lamps has improved. Some small enterprises will be unable to complete the conversion of liquid mercury to solid-fixing process in time due to limited capital and technical strength. In the future, production and orders of fluorescent lamps will be concentrated in large-scale factories with relatively mature technologies. Concentration is expected to increase.
Some market analysts believe that Sunshine Lighting has been converting to the mercury-fixing process many years ago. At present, all of the mercury-fixing processes have been realized. The medium- and long-term benefits from the industry concentration brought by the industry standard change, the overall market share is expected to increase.
(This article is reproduced on the Internet. The texts and opinions expressed in this article have not been confirmed by this site, nor do they represent the position of Gaogong LED. Readers need to verify the relevant content by themselves.)
The total output value of the LED industry will break 200 billion
Although the news of LED business owners running from time to time is still coming, the total output value of the LED industry has achieved more than 30% growth this year. It is understood that at the end of this year, the total output value of the LED industry is expected to reach 205.9 billion yuan (2011 total output value of 154 billion yuan), the number of enterprises in the upper, middle and lower reaches of the industry chain has risen from 220 last year to 300. However, the polarization of the entire industry is serious. Some enterprises have achieved 200% growth, and some enterprises are facing the edge of elimination.
Industry cold winter is coming
Is the LED industry out of the bottom? It is speculated that January to February next year is the "coldest and most sad" time in the industry. He expects that there will be less than 30 epitaxial chip companies next year, and three domestic MOCVD equipment manufacturers will appear, but There will be no product sales, the packaging factory will be closed down 20%, the downstream display enterprise will be closed faster, the penetration rate of LED downlights and spotlights in the domestic market will exceed 30%, and the sales of LED lighting industry may reach 1 billion. yuan.
Moreover, the situation of oversupply in the industry is still increasing. Zheng Tiemin, general manager of Shandong Inspur Huaguang Co., Ltd. pointed out that the LED industry had an oversupply in 2011. By 2012, there was a serious oversupply and a large number of enterprises were limited in production, stopped production, closed down, closed down, and even the boss was running. It is foreseeable in the future. In the year, there will be a phenomenon of closed production, asset restructuring, mergers and acquisitions, and new projects.
Some entrepreneurs only pay attention to immediate interests. Some enterprises do not get policy subsidies and preferential policies, and they go to the overseas market to expand production because they have seen the urgency of attracting foreign investment from foreign governments. These factors have all contributed to the oversupply of the industry.
And the huge investment that swarmed directly triggered the price war. Wang Lianghai, vice president of Tongfang, pointed out that in the past few years, the investment in LED upstream chip field has been huge, the price has dropped to 30% in 2010, the performance index has doubled in 2010, and the average price in the packaging field has decreased compared with 2010. 40%, performance is also improving, but relatively slow, the price of terminal application products is also falling, the original 300 yuan product is consistent with the basic performance of the current 200 yuan LED products.
In order to break through from the current market, Zheng Tiemin believes that the implementation of product differentiation strategy can alleviate the pressure brought by price wars, and should pay attention to research and development and production of high-end products and improve product quality. He also said that the merger of LED companies is also an important direction.
E-commerce channels are getting more and more attention from the industry
In terms of scale expansion, the LED industry has also begun to focus on emerging channels. The traditional channel "burns money is too powerful", and whether it can be successful or uncertain, e-commerce is a very good channel for the LED industry. In the traditional channel, the cost of a 20-yuan product to a chain sales terminal is about 60 yuan, which is three times the cost price. Even if the company opens its own store, the price is at least double the cost. If the e-commerce is well controlled, use it. The combination of online and offline is an opportunity for LED companies.
LED lighting market prospects are worth looking forward to
Green lighting has become the development trend of the lighting industry. Sunlight-illuminated micro-mercury energy-saving lamp projects and LED lighting products projects are in line with the development trend of green lighting industry. Recently, the Sunshine Lighting Board of Directors reviewed and approved the “Proposal on Partially Changed Raised Funds Investment Projectsâ€, which is intended to change the “Micro-mercury Environmental Protection and Energy Saving Lamp Industrialization Project†part of one of the 2011 non-public offering of stock funds. "An annual production of 20 million (sets) LED lighting products industrialization project." The bill will be submitted to the shareholders meeting for consideration this Thursday.
Recently, the Ministry of Industry and Information Technology issued the "China's gradual reduction of the mercury-containing roadmap of fluorescent lamps" in the draft for comments, requiring the gradual reduction of mercury content of energy-saving lamps, and the complete elimination of liquid mercury production process. The threshold of energy-saving lamps has improved. Some small enterprises will be unable to complete the conversion of liquid mercury to solid-fixing process in time due to limited capital and technical strength. In the future, production and orders of fluorescent lamps will be concentrated in large-scale factories with relatively mature technologies. Concentration is expected to increase.
Some market analysts believe that Sunshine Lighting has been converting to the mercury-fixing process many years ago. At present, all of the mercury-fixing processes have been realized. The medium- and long-term benefits from the industry concentration brought by the industry standard change, the overall market share is expected to increase.
(This article is reproduced on the Internet. The texts and opinions expressed in this article have not been confirmed by this site, nor do they represent the position of Gaogong LED. Readers need to verify the relevant content by themselves.)
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