Carding the LED industry in the midst of the ups and downs in 2012, price wars, bankruptcies, internal competition, brain drain, core technology imbalances... The phenomenon that appears in these kinds of reshuffles is inevitable, with various expressions, embarrassment, helplessness, joy, Distressed, panic-stricken, etc., let LED companies step by step. The changing situation, the difficult choice, the current LED industry stagnation period, to face those people doing things to analyze.
Bloody "price kill", why is it irrational?
The LED industry is currently in a tough reshuffle period, and the price fight has caused a large number of LED manufacturers to make irrational coping strategies to face the dilemma. The sluggish market has caused the entire industry to hit the wall and burned, and many companies eventually could not hold it and were forced to follow suit. Into the LED market, the same LED products, the price difference between well-known brands and unknown manufacturers is 10-20 times, which makes consumers confused, brand manufacturers are suffering.
Under the large LED environment, many enterprises are expected to oversize the LED market, swarming, blindly transforming the LED industry, and oversupply is the cause of price wars. The price war will go through the process of production restriction, production suspension, conversion and bankruptcy, mergers and acquisitions, and integration. The remaining enterprises will gradually move toward the normal development road. As the performance of products increases, the price of LED products will tend to be reasonable.
The greed of "putting in the bowl and looking at the pot", eventually an empty
Following the collapse of the company last year, Xu Rui Optoelectronics Co., Ltd., which claims to be China's largest Sino-foreign joint venture LED chip project, announced that it has stopped production; LED display companies that claim to be “the top five companies in the industry for two consecutive years†and Shenzhen Vision Optoelectronics Co., Ltd. have also come to the end. The boss has run. In less than a month, Ningbo Andy Optoelectronics also filed for bankruptcy. According to Andy Optoelectronics employees, the company owed 200 million yuan in March 2011, and changed the director in about three months. The electricity bill owed more than 100,000.
The closure of Vision Optoelectronics and Andy Optoelectronics is only an example of the industry, but what is reflected behind it is worth a lot of people to think about. Whether the government subsidies that everyone is eager can make the scope more broad, whether it can be more relevant to the industry, can it be really clear, what kind of enterprises need more help? And complain about the fairness of government subsidies. At the same time, does the enterprise understand that it is not feasible to wait for financial subsidies, even if the subsidies can alleviate the difficulties for the enterprises, but the timely rain is not so timely every time.
LED companies compete for power, and the melee battle is endless.
In 2012, the most popular LED lighting companies and people, NVC Lighting and Wu Changjiang are definitely words that can be seen every day in the news, from the very beginning of April to the heat, and now have become accustomed to watching the battle.
In the internal battle of LED lighting companies, Wu Changjiang, the LED lighting company, did not follow the common sense and the tough showdown of the NVC pushed the NVC lighting in the edge of the broken net. Since Wu Changjiang “returned†to NVC Lighting in September this year, Wu Changjiang still failed to return to the NVC Lighting Board. The equity struggle of NVC Lighting continued to heat up after Wu Changjiang resigned in May, and Wu Changjiang was investigated in the middle. Since then, Wu Changjiang, Saifu, Schneider's "Three Kingdoms Kill" has gradually evolved into a melee including dealers, suppliers, and production plants.
The latest news about Wu Changjiang and NVC comes from No. 26, Wu Changjiang registered a wholly-owned subsidiary of the British Virgin Islands, NVC and DHL Runda Hong Kong subsidiary signed a share transfer agreement, the former price of 2.55 Hong Kong dollars / share The company transferred 373 million shares of NVC Lighting to the latter. Upon completion of the transaction, Dehao Runda will become the largest shareholder of NVC Lighting.
Wu Changjiang "high sells" NVC lighting, "low buy" Dehao Runda, and the profit can reach hundreds of millions of yuan, which is the complete way of Dehao Runda, or it is combined with Wu Changjiang to capture NVC lighting The big layout of the actual control right? For the NVC, which he founded by himself, where will Wu Changjiang go? I am afraid he is also very entangled.
LEDs are not for sale, selling wine, or selling art.
Wu Zongxian, the "variety king", invested in the LED lamp business. He had previously lost investment and even broke the deposit of NT$1.5 million. At that time, Wu Zongxian denied it and threatened to report it. However, due to the alleged debt owed to the “Dingli Gold Absorption Caseâ€, the defendant Qin Qiang 20 million yuan, Qin Hao applied to the court for enforcement, and seized a number of real estate under the name of Wu Zongxian, including the property located in the second section of Keelung Road, Taipei. The property was auctioned yesterday, with a reserve price of 32.5 million yuan.
In the face of the financial crisis that followed, Wu Zongxian said recently that “the debts are worthwhile to pay back the moneyâ€. When the real estate was seized, he said, “OK is no problem, but even after the auction, it will not be the turn of Qin, because they also owe Since the beginning of 2005, Wu Zongxian has nearly 700 million yuan in sea fishing in the past seven years, and the highest annual income has reached 140 million yuan. He also hosted 6 programs during the heyday, which is quite beautiful. Only recently because of the investment failure, his debt was riddled with a debt of 780 million yuan, and the houses under his name were seized.
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