Lenovo again from scratch? Smart TV Business Opens Another Portal

Or achievements of the second magical workshop?

The independence of the smart TV business is actually nothing new in Lenovo's business. In the second half of 2014, Xudong’s solo flight triggered a round of discussions in the industry, and all the way through the controversy. Today’s magical workshop established an official e-commerce website, opened a fan community platform, and released a series of innovative products. Happened Baidu, and even accidentally was headlined by the news network, setting a benchmark for Lenovo's internal entrepreneurial team.

Xiong Wen, who is an "old association" with Chen Xudong, shares many similarities with Xudong in terms of personality and style of work: calm, capable, advocating innovation, and being very knowledgeable about the products. These are the foundations for the success of startup companies. Lenovo’s TV business, in its previous operations, focused on channels and pricing, and at the product level, it has maintained a leading image, which may become the second step in the success of the new TV company.

The ship hard to turn around, the boat run

"Under a big tree, another big tree cannot grow," and Xiong Wen's words express ambition. Backed by Lenovo, of course, there are countless unique advantages: a strong global brand, excellent capital flow protection, a strong R&D system, etc. Of course, the price paid for this is that the cost of turning around is too high. In the Internet era, products The iterative cycle has even shortened to weeks or days, flexible mechanisms, and the ability to respond quickly, perhaps the third step that Kung Wen needs even more.

In the storm, the boat is dangerous, but it may indeed be the fastest way.

Entrepreneurial mentality, fearless to start again

Since Lenovo launched its first smart TV in 2012, it has experienced many ups and downs. In the first year, the company entered the large-scale e-commerce chain store. The result was that Lenovo’s rapid decision-making channels transformed itself into its own stores. In less than a year, 2,000 retail stores responded. When the first batch of products were launched, the price of 55-inch products was almost equal to that of Samsung. If the price was too high, it resulted in poor sales. Lenovo quickly pushed the price into the domestic TV camp in the subsequent rapid iterative products, and even quickly introduced the entry-level model with a monthly price of less than RMB 2,000. ,Comprehensively warmer in competitiveness. It is not easy to start from scratch, but it is certain that Lenovo’s TV team has been prepared for trial and error since the beginning of its establishment, holding an entrepreneurial mentality, brave trial and error, and thus driving product iterations, which should be able to become Legend TV. The fourth grid of sales volume.

In the second half of last year, in the circle of friends, Xiong Wen shaved his head with the core team. Real entrepreneurs do not fear starting all over again.