LeTV Pushes "Share TV" or Opens New Door to Sharing Economy

Sharing bikes, sharing charging treasures, sharing umbrellas, sharing basketballs, sharing toys, etc. have been launched after sharing bicycles and sharing cars. Among them, the most popular shared charging treasure has also triggered a debate about whether Wang Chen (Wang Sicong and Chen Ou) can make profit in the future.

Behind the incident is the company's desire for a shared economy based on the future. However, compared with the real children, from the current "sharing", many really do not have the border with the word "sharing." For example, in terms of physical sharing, in addition to the C2C model in China, most of those provided by companies for personal use can be counted as time-sharing leasing and the mobile Internet, but it is just for everyone to look at the “sharing economy”. "It is.

However, after LeTV’s recent sharing of TV came out, the author made a bright eye. After careful consideration, LeTV's appearance of shared television has added a new model for the development of the sharing economy, and has pointed out a direction for the future development of the sharing economy. At this point, the shared economy model is expected to enter a new era.

Of course, once the concept of LeTV shared TV was proposed, there was an affidavit of friends who shouted that “shared TV is a pseudo-sharing” and “is a MLM.” However, in the face of the trend, this cry is often more powerless and adds to laughter. So why does LeTV share TV as a sharing economy and what does it mean for the development of the sharing economy? And see below for a detailed analysis for everyone.

There are too many shares in reality. From housing, cars, bicycles (including electric bikes), charging treasures, basketball to skills, services, knowledge, experience, personal connections, etc., all that can be taken out are almost always “changed”.

According to reports, foreign sharing economy practitioners have explored successful models in nine areas. They share travel, share finance, share space, share services, share items, share food, share knowledge, share resources, and share. Medical.

The author believes that the sharing economy can generally be divided into three aspects of sharing - resource sharing, capacity sharing, and value sharing.

Resource Sharing. It is easier to understand, such as sharing cars, sharing houses, etc. Information and data can also be counted in resources.

Ability to share. Refers to the sharing of personal skills, including knowledge, experience, technology, and so on. In this mode, people with certain experience and skills can “sell” their knowledge, experience and technology in their spare time through the Internet platform.

Value sharing. Relatively more complex, but it can also be a simple definition: Through the Internet platform, social parties share the value of the platform or other carriers, including but not limited to economic benefits.

From the perspective of the history of the development of the sharing economy, these three "sharings" have appeared one after another in time, that is, sharing in kind, then sharing in capabilities, and finally sharing in value, and sharing in the future will surely go. Value sharing.

LeTV officially launched shared TV at the "4U" new product launch conference on May 16. Liang Jun, who was still LeSpot's new president, said: “LTV is never a company that only sells hardware, and letting users get real benefits is our goal for TV.”

Why can LeTV share TV? What is shared? In fact, the four words "value sharing" have given the answer. Where is the value? The author believes that there are at least three. One is music as the company itself, the second is a partner, and the third is the user (this is the most critical part).

The first is LeTV itself. LeTV has come up with a large screen value sharing platform. The foundation of this shared platform is LeTV's users. Advertisers and brand owners can create cash value income for LeTV on this stage.

Secondly, partners (including advertisers and brand advertisers) sell their products, distribute advertisements, and spread their brand value and corporate value through LeTV's large-screen sharing platform.

Third, the user. Users use their own super TVs to participate in operations to create value (advertisement, shopping, etc.), and Super TVs will value the value created by users through the ecological subsidy members and share them to users in the form of super film and television members, thereby realizing the value sharing of large-screen platforms. . Although this value did not come in cash, the value had to be purchased in cash before.

LeTV officially announced three tasks to allow value to be shared among users. After completing one of the 3 tasks, you will be able to “refill” LeTV members for free. The specific task content and degree of difficulty of implementation will not be described here. If you want to know, you can check the news report of the day.

After LeTV shared TV was launched, it quickly sparked heated debates, and even publicly slandered and embarrassed. TV sharing is a new concept. It is difficult for people to understand empathy at first, but to defame and defame them for no reason, reflecting the short-term insights of these people.

Some analysts believe that the shared TV model is not like the sharing of simple items such as shared cars and shared bicycles and the sharing of experiences, skills, and knowledge of “in the line”. It is a step up to the next level. The top of the pyramid. This kind of sharing opens up the value chain connecting multiple parties and establishes a networked sharing system.

Liang Jun also stated at the "4U" new product launching conference: "Only the true ecological TV can achieve the value-sharing through the vertical integration of the industry chain to achieve the integration of products, sales, operations and marketing."

As mentioned above, sharing is divided into 3 forms. Among them, resource sharing is the most common and is at the lowest end. It is hottest but there are some deviations. On the one hand, it is the buoyancy of capital, and on the other, it is cold thinking about this kind of heat. For example, the sharing and charging treasure of the capital mad investment, in the end it has no prospects for development, the wise see wisdom.

In addition, the controversy over whether shared bicycles are shared or pseudo-sharing in the form of articles is a concentrated response to this bias. Some people think that sharing bicycles is actually a time-share lease. Although it can solve the “last mile” problem of travel, it also creates many urban governance problems such as crowding out public spaces and obstructing normal traffic.

Of course, industry practitioners now generally divide the sharing economy into B2C and C2C, and consider that whether it is B2C or C2C, as long as it can really create demand for users, and can solve the user demand, the pain point is a good “sharing economy”. Nevertheless, as a representative bicycle in resource sharing, it is still a long way to go to solve the various social problems brought about by sharing.

Some analysts believe that resource-sharing economy is a kind of relatively low-level sharing. With the development of society, it will inevitably shift to a capacity-sharing type and value-sharing type, just as human society from the agricultural society to the industrial society and finally to the information society. Same as the transition.

Compared to the sharing of resources, capacity, especially value sharing, is still on the way to power. Although it still holds a cover, but because capacity and value are the most important features of resources compared to invisible, it also determines its advantages. Create greater returns at lower cost. This also determines the latecomer advantage of companies that are on the platform of capacity sharing and value sharing.

In fact, the era is very demanding for the sharing economy. The first price is not suitable to be too high or too low, the unit price is too low, the yield is low, and the demand is too high. Too high will result in too much liquidity pressure; Second, it is easy to manage, and the sharing economy needs to be found between service quality and product profitability. Balanced; third-valued, highly depreciated assets are not suitable for sharing; fourth-user needs are strong, and the sharing economy still needs support with sufficient profits; Fifth policy support, market behavior with security or social risks is absolutely impossible. Long-term existence.

LeTV is positioning itself directly at the top of the pyramid of the sharing economy. Undoubtedly, these conditions are all in line with each other. Although the first step has just been taken, the future development is indeed worth the wait. As LeTV behind LeTV, it will also gain huge profitable space for sharing TV.

Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, etc. on TV boxes, smart TVs, smart TV software, etc. Answering questions.

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