LeTV's promotion of new products at the world's top shows is not without precedent
IFA is one of the world's three major electronic consumer shows. It is the absolute vane of the global consumer electronics and home appliance industry. As the leader of China's smart TV market that has risen dramatically in recent years, if LeTV is exhibiting, it will surely bring in new disruptive technology.
During the Las Vegas CES in 2016, LeTV had become a blockbuster when it was not known. Although it was the first time to participate in the exhibition, it was the power of the whole ecosystem. The display specifications were very high. It was once the "headline brother" occupying most of the major media layouts.
At CES 2016, LeTV released a number of heavyweight new products: the world's thinnest TV 4th generation super TV Max65 Blade, Xiaolong 820 chip equipped with super mobile music Max Pro and Faraday Future's first concept prototype FFZERO1.
In recent years, the "subversive" LeTV has seen new products in the TV field, and the frequency of replacements has become faster and faster.
According to interview with the media, Liang Jun, President of LeSport Intelligent Terminal Global Production and Research Supply, and LeTV’s new CEO, said that the replacement of the traditional TV industry is relatively slow, with more changes in product configurations and models. LeTV expects to continue to create new products through the latest technology, allowing users to enjoy the latest technology, so LeTV will launch a new generation of products every year.
He also made it clear that LeTV will launch the 5th generation of super TV products in the second half of this year, and confidently stated that the 5th generation of super TV will be a product that will promote the revolutionary progress of the industry. IFA, then this is undoubtedly the best occasion to launch the 5th generation super TV.
The year 2016 is the first year of LeTV’s globalization. After nearly 10 years of exploration in China, LeTV is trying to push its model globally.
At present, the United States has become LeTV’s most powerful market in overseas. At the beginning of 2016, LeTV, after participating in CES for the first time, realized the rapid development of music as the whole ecology in the United States.
Similarly, LeTV's participation in the IFA also means that LeTV will accelerate the landing of the entire ecosystem in Europe.
In recent years, more and more Chinese companies have emerged on the international stage like Letv, and with the acceleration of the global process of Chinese companies, Chinese manufacturing is increasingly gaining recognition from the international community. This has been frequently won by Chinese brands. Hall-level international awards will be clearly felt.
In the period of IFA2015, Changhong, a traditional Chinese color TV giant, won the “Best Smart Solution†award for Smart Home under the smart community, including Smart TV; IFA 2014, another Chinese traditional TV giant TCL won the award for Quantum Dot Display Technology. "Quality Point Display Technology Gold Award."
During the IFA China Show this year, LeTV won the "Best Industrial Design Award" for its philosophy of perceiving the beauty of science and technology. JFA Executive Director Jens Heithecker and IFA Global Brand Director Dirk Koslowski also visited LeTV. After experiencing LeTV 4 Ultra70 and 2nd generation LeTV, they praised LeTV as the most beautiful black they have ever seen. Technology Products.
According to this forecast, during IFA 2016, it will have a complete ecological and subversive business model. Each generation of products represents the highest technology level of LeTV, or it will once again win the international award. As a disruptor of the television industry, LeTV created countless firsts in just three years. Since 2016, LeTV has made a high profile appearance on the domestic market as well as on the international stage. LeTV Super TV has long been the most operational platform in the TV industry, with users covering almost all of China's celebrity charts.
In addition to LeTV super TV hardware, but also thanks to LeTV super soft power is soft enough. And this soft power is unique, more representative of the disruptive nature of LeTV, other brands are extremely difficult to copy. In China, LeTV’s soft power has been widely recognized, and after IFA2016’s display, it is believed that it can also be recognized by the global market and the IFA Organizing Committee, and it is reasonable to use this award.
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