LGD's OLED and Samsung's Micro LED have always been on the opposite side, and the two sides are constantly changing. It is reported that LGD once again targets Samsung and plans to invest 19 billion US dollars to expand OLED panel production capacity.
According to reports, LG Display will inject 20 trillion won ($18.7 billion) in the next few years, making OLED panels a pillar product by 2020 and consolidating its next-generation TV screen OLEDs and other displays. leadership.
According to reports, LG Display CEO Han Sang-beom revealed at a press conference held at the global technology event CES 2018 (International Consumer Electronics Show) on Monday (by 2020) that LG Display It will strive to increase its OLED market share from the current 10% to 40%.
In addition, the report pointed out that LG Display plans to sell 2.8 million OLED panels in 2018, up from 1.7 million last year, and plans to make its sales exceed 6.5 million by 2020.
At the press conference, Han Sang-beom also said that LG Display has now completed a 16K 8K OLED panel with a resolution four times that of the current 4K Ultra HD (UHD) TV and a full HD (FHD) TV. The design and expects that its 8K OLED panel sales will reach 1 million units in two years.
Just last week, LG Display released the world's first 88-inch 8K OLED TV. According to Han Sang-beom, LG Display is currently negotiating with TV manufacturers to supply 60- to 70-inch 8K panels to meet consumer demand for large-size TVs.
The report also pointed out that due to the delayed approval of the Korean government, LG Display's OLED plant construction project in Guangzhou, China was postponed for three months. However, Han Sang-beom said at the press conference that this will not disrupt the timetable for the LG Display Guangzhou plant to begin operations in the second half of 2019.
It is worth noting that at the press conference, in addition to affirming the strategic goals of LG Display, Han Sang-beom also “smashed†a Micro LED TV to question its market demand and practicality. Han Sang-beom said: “One or two may be feasible, but its commercialization is under pressure from productivity and cost.â€
Han Sang-beom’s “怼†is considered to be aimed at Samsung. It is reported that earlier this week, Samsung launched the first 146-inch Micro LED TV - "The Wall" on the CES 2018. According to reports, Micro LED TV is a new display technology that works without backlight, and because of its modular frameless design, allows consumers to customize the size and shape of the TV to better meet their needs. It can adapt to many different purposes, such as creating a TV with the same wall size in a variety of spaces.
According to Ray Soneira, president of DisplayMate, compared to OLED, the materials used in Micro LED technology are inorganic, can be made brighter than OLED, and not easy to age. According to Samsung, Micro LEDs outperform OLEDs in terms of brightness, color gamut, screen response time, and lifetime.
According to industry analysts, Samsung has been looking for a new high-end TV technology. Because its QLED TV is difficult to compete with LG Display's OLED TV, its share in the high-end TV market has dropped from 57% in 2015 to 20 in 2016. % (At the same time, LGD managed to increase its high-end market share from 17.5% in 2015 to 43% in 2016). This time Han Sang-beom's glimpse of Samsung's Micro LED TV also reflects the potential threat of Samsung's new Micro LED TV "The Wall" to OLED Display's leader LG Display.
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