After the birth of OLED, as the next generation of display has become the focus of attention.
However, the market that returns to rationality already has a solid foundation for development. DisplaySearch estimates that the total market for OLED TV panels in 2015 will reach US$1.43 billion, which is more than three times that of 2014 (US$500 million); in 2021, the market size will reach US$7 billion.
On May 19th, LG Display, which has been committed to advancing the development of the OLED market, released its OLED business strategic direction and medium and long-term plans. LG Display OLED Division Minister Lu Xiangde said that in 2016, LG Display’s OLED TV panel sales volume is planned to reach 1.5 million, achieving economies of scale.
OLED has laid the foundation for development
“When I first developed 22-pixel OLEDs in the 1990s, I was thrilled.†At the LG Display’s strategic launch, the world’s first to discover the light-emitting principle of OLEDs is called “OLED. Dr. Ching W. Tang, a professor of the University of Rochester and Hong Kong University of Science and Technology, said that LG Display's OLED TV reminded him of that exciting moment.
As a self-luminous display material that does not require a backlight, the OLED can perfectly appear black, achieving an infinite contrast that cannot be achieved by the LCD. At the same time, it also has richer and more accurate color rendering capabilities, 5000 times faster than the LCD response speed and other advantages, it is recognized as the next generation of display technology of choice. At the same time, it is also considered to be the best display technology for implementing transparent displays and for manufacturing flexible, curlable display devices.
Through its original WRGB OLED technology, LG Display achieved the first mass production of large-screen OLEDs in the world, which also promoted the development of the OLED market. WRGB OLED technology is also considered to be the best technology for mass production of large-scale OLED products and transparent displays. LG Display's OLED TV has won the CES Innovation Award, SID Best Exhibit Award, World IT Show President Award and other awards for its technical strength and innovative design. It is recognized as the best TV. Last year, the Korean government formulated a plan for the development of a transparent and flexible 60-inch large-size display device in 2017, and selected LG Display as a project manager to fully promote the development and marketization of OLED.
LG Display showcased OLED-equipped TVs, smart phones, smart watches, and on-vehicle display products at its strategic conference to provide direct OLED advantages.
LG Display Makes Comprehensive Plan to Advance OLED Development
In the face of the OLED market with great development potential, LG Display has formulated a comprehensive development plan.
At the conference, LG Display said that the FHD OLED TV panel yield has reached more than 80%, reaching a level comparable to the LCD product yield. This year will further increase production efficiency and increase the yield of UHD resolution OLED TV panels. In 2015, the sales target for OLED TV panels is 600,000 units, while the target for 2016 is 1.5 million units. At the same time, it plans to launch UHD resolution 77-inch, 65-inch, 55-inch products and other super-large products. On the one hand, economies of scale will be promoted through economies of scale. On the other hand, the dominance of the high-end market will also be increased, which will increase the profitability of the OLED business.
In addition, in terms of products and applications, LG Display has also collaborated with LG Electronics and major customers in China and Japan to build an OLED camp and plans to develop dedicated OLED products for medical and television applications in the future.
For the TV market, LG Display will increase the "Wallpaper" TV that is as thin as a transparent TV, such as wallpaper, which can be directly attached to the wall, and the large size that can be rolled up like a roll of paper. The development of television and other products.
In the face of broader applications, such as plastic OLED products, LG Displaly will also actively develop wearable products such as smart watches, and plans to develop automotive OLED display products with improved stability, durability and design flexibility. Lead the OLED market development, and promote the market to enter the revenue period to achieve sustainable development.
In the market, LG Display is also exploring major TV companies including LG Electronics and covering China, Japan, and other places, and is actively building an OLED camp to realize the establishment and improvement of the OLED ecosystem.
Deng Qingyun positively affirmed the market potential of LOLED. "OLEDs will certainly surpass LCDs in the next 5 to 10 years and usher in full-scale popularity. People will enter the OLED era," he said.
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