Report Says Samsung Remains Second in 46% HTC in US Android Market

Recently, Millennial Media, a foreign statistics agency, said that in the third quarter of this year, the share of Samsung’s Android smartphones in the US market reached 46%, far exceeding HTC.

In the third quarter of last year, HTC was the largest Android vendor in the United States and now relegates to second place with a 16% share. Samsung's growth reflects the success of the Galaxy S3, as well as the Galaxy Note, which have achieved outstanding performance in the smartphone market in 2012. By November, Galaxy S3 had sold 30 million units, and it was only listed for 5 months.

The report mainly summarizes the trend of the year. The report also shows that the iPad mini has grown rapidly, with a 28% increase in advertising impressions per day. The growth of the original iPad seems to be eroded by the mini, but Millennial thinks it is not worth worrying.

The report wrote: "The iPad continues to grow. As we reported last week, the iPad mini seems to have achieved great success on our platform, with an increase of 28% per day in advertising impressions. It did not slow down the growth of the original iPad, advertising from the iPad." The impression continues to grow, with a 35-fold increase in the iPad mini's impression."

On the mobile side, consumers spend more time on their devices, and more advertising costs are pouring into mobile marketing. Some vertical areas have grown especially fast. The automotive industry has seen the fastest growth in the network. According to the report, “10 different vertical industries have increased their mobile spending by more than 100% year-on-year. Among these 10 industries, 5 have increased their expenditure by more than 100% per quarter. In the automotive industry, its average quarterly spending increased by more than 300%."

There is also a trend in 2012 that is the development of crowd-oriented, more and more brands have shifted to mobile, mainly want to contact with specific consumer groups, these people are their core.