There are very few buyers, and most of the city is cold. Recently, the author visited some lighting markets in Shaoxing, and found that the market is still weak, and the transaction is very low.
In recent years, with the continuous popularity of the real estate sales market in Shaoxing, the lighting decoration industry has also become increasingly prosperous, and the consumption of citizens has been increasing. In order to share this huge potential market, many investors in Shaoxing are competing for capital injections and trying to divide. What is unexpected is that last year's sudden financial turmoil disrupted the investors' wishful thinking and the development of the lighting market was difficult.
Still depressed, the city's cooling lamps are hot
According to the construction process, it is reasonable to say that since there were many real estates to be delivered and used last year, according to the time of the renovation of the general public, last year, for the lighting market in our city, it should have been a sales year. However, with the deepening of the impact of the financial crisis, the good wishes of the operators cannot be realized.
Since the beginning of 2008, with the rising price of building materials and the overheating of the real estate market, the housing prices have been high. Since the second half of 2008, the price of the city has begun to drop due to the sharp price cuts in some surrounding cities. The trend of falling volume. Even some citizens who have already bought a house have slowed down the pace of decoration and joined the ranks of wait and see.
In addition to the reduction in the number of citizens who come to the market, the daily turnover is even less pitiful. For several days in a row, the reporter learned from some lighting markets in the urban area that the eve of the Spring Festival this year is different from previous years. The lighting market seems to be relatively deserted. In desperation, some business owners have even gone out of business in advance and are ready to open after the Spring Festival.
There are fewer people buying a house, and fewer people are engaged in home decoration. The sales of lamps and lanterns naturally drop. In the interview, some lighting sellers told reporters that due to weak sales, they are stabilizing in the current unfavorable situation. Heel, some powerful lighting dealers in addition to doing ordinary consumers' lighting consumption services, and expanding business in engineering and hotel lighting consumption, in order to ensure their survival and development needs by expanding the sales market.
Outdated products exacerbate weak market sales
In addition to some market background factors, some of the lighting products in Shaoxing are too old-fashioned. The lack of real-time docking with international fashion products is also an important reason for the weak sales in the lighting market in 2008.
In addition to the price factor, the products are not rich, and the lamps and lanterns supplied by the cabinets are too old, which is an important reason for the downturn in the lighting market in our city. Under the influence of this factor, many consumers in the city are competing to buy lamps and lanterns in other places, resulting in a vicious circle. In the interview, some lighting industry professionals in the city said.
In the interview, the author found that there are many lamps and lanterns in Shaoxing, but the variety of products in the market is not rich. The merchandise and market positioning displayed in several adjacent lighting markets are similar, and even the same seller has faces in several furniture cities to display the same products. In this way, consumers often go shopping and will not visit another few.
Shaoxing's home can't be compared with other cities, and the light fixtures are very different from Hangzhou and Shanghai. When the reporter interviewed some professional lighting market in the city, a consumer who was selecting lamps said this. He believes that although the lighting market in Shaoxing has made some progress after upgrading, there is still a gap compared with Hangzhou and Shanghai.
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The source of customers is scarce, channel sales are declining, and there is a significant lag effect between the real estate and lighting market. Most dealers believe that the first half of this year is the most difficult period. However, when winter comes, this is no way. The only way is to strengthen its own resistance. Only when you go out can you have a way out. The so-called roots can be big, deepen potential, actively develop, and move, it is fundamental. The solution.
Unlike before, if you open a store, you can sell the product. Nowadays, the lighting distribution store has a larger business area. The more the decoration is, the more consumers like it. The higher the trust, the greater the chance of success. According to some people in the lighting industry, in recent years, with the continuous improvement of the consumption level of residents in the city, the development of the lighting industry is extremely rapid. Many home improvement companies are also involved in the process of consumers purchasing furniture. In the past years, many consumers have requirements for the lighting environment and storefront of the lighting sellers. Therefore, as a lighting distributor, in addition to expanding the operating area and improving the interior decoration to meet the market development needs, how to upgrade their product grades Improving service awareness will become a key factor in achieving the counter-market development of the lighting market.
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