February 5 news, industry executives said that Apple is negotiating with television program producers to launch high-end pay TV services. As far as Apple is concerned, the involvement in the TV field is considered as an old tune. However, besides an Apple TV box that did not sell programs, Apple has made little gains. Although this new movement has not been confirmed, it is still a hot discussion.
Apple abroad has been perseveringly involved in TV service. Domestic giant Millet has contributed to TV spending. The insistence of both of these efforts has just shown a general trend. This is why LeTV is able to quickly become a competitor among many competitors. The important reason for the rise is.
The TV industry is no longer just a simple profiteering hardware sales in the traditional sense. In recent years, the most significant feature of the industry’s development performance is that it is increasingly inclined to laugh and do “loss-of-money†sales, but in exchange for tricks to sell sales. activity. It's not that companies are "crazy," but that they want users to "crazy" buy products in order to feel the various service experiences that products bring.
The large number of traditional TV shows has not yet been shaken. It is not a simple matter to change TV and TV shares in a short period of time. Coupled with the differences in development at home and abroad, Apple and Xiaomi have a similar degree of similarity but they also have similar concerns.
Sony is expected to turn over Apple's silence is gold
The latest news shows that Sony’s split TV business last July is expected to achieve its first profit in 11 years this year. It is expected that the operating profit of the TV business will be JPY13 billion, which is compared to the loss of 25.5 billion yen in the previous fiscal year. A major reversal.
Sony's strategy of streamlining its business reorganization saw initial success, and the mobile business is still facing a streamlined plan. Sony CFO Kenichiro Yoshida said, “The structural reforms to stop bleeding have been carried out smoothly. We will promote the necessary streamlining measures in the coming fiscal year and beyond.â€
Compared to Sony's lack of mobility, Apple also showed some insufficiencies in its television business. In the face of Sony’s “retreatâ€, Apple’s “step by step†in television business has ended up in rumors. Apple’s official silence on rumors has led the outside world to speculate on its own actions.
Apple’s involvement in TV business dates back a few years ago and it launched a $30 monthly subscription service two years ago. Since then, Apple’s TV business strategy has always been unpredictable.
According to sources in 2012, Apple has already negotiated with operators such as ATT and Verizon on television. In 2013, Apple’s set-top box sales exceeded US$1 billion. Last year, it was reported that Apple intended to cooperate with Comcast, the largest cable TV operator in the United States, to enable Apple's set-top box to bring high-quality streaming TV content to users. The result of the cooperation was nothing. Only Apple's set-top box was released to this rumors as scheduled. A dot has been added. Rumors like this have been around the development of the Apple TV business, but none of them have seen clear official news indicating their development.
This time Apple is still silent. It is speculated that Apple will change the way it used to join operators. Unlike traditional pay-TV providers, which provide a series of TV programs, they package the programs directly to the users. This means that Apple will launch its own version and provide its own. The interactive interface and user experience, like the development mode of the Apple mobile phone, enter people's lives.
It is not without reason that Apple is so persistent and silent about its TV business. Apple, one of the giants of foreign companies, is far inferior to its competitors in TV business. Google Chromecast, Nexus player, Amazon Fire set-top box and a series of products start up again and again. The television streaming market in the United States, but Apple is tepid, which is inconsistent with the great vision of Apple's ecology.
The success of Apple’s eco-system can only lead the way in TV business, and the apple behind Apple’s silence still keeps moving forward. Although micro-style can always touch people’s minds, it can be considered as one of Apple’s strategies.
LeTV Barriers Build Millet Throw Thousands of Dollars
In the past few days, LeTV's share price has continued to rise again and the market value has exceeded 46 billion yuan. As we all know, last year LeTV’s market value exceeded 45 billion yuan, which is not based on website traffic, but “ecosphere conceptâ€. In terms of traffic only, Uniland is twice as big as LeTV, and the market value of Unicom listed in the United States can be converted into RMB 30 billion only. After experiencing a series of storms such as policies and boxes, it has been amazing to be able to recover to its best at such a rapid rate.
LeTV's vertically integrated "platform + content + terminal + application" eco-model is the basis for LeTV's survival and competition, and the acquisition of four revenues from "hardware + content + advertising + applications" constitutes LeTV's profit model, and its business The model is embodied through “pay + serviceâ€, which is the key to Xiaomi’s breakthrough in the industry through Xiaomi’s mobile phone.
The sales of millet mobile phones and the continuous increase in the number of rice flour make the ecological circle of the millet empire gradually take root. Whether it is the extension of the terminal or the advancement of the ecology to life, TV is a part of the way that millet can't get around, just like Super TV. The building of a home entertainment life for LeTV built a cornerstone, but Xiaomi mobile phone is currently only limited to the user's mobile life, the smart bracelet, routers, headphones and other products launched by it are only embellishments, constitute a little ecological insufficient.
For LeTV's ecosystem, the biggest barrier is to break through the blockade of its content resources to users. LeTV, with its media properties, has accumulated considerable copyright resources as early as the development of video websites. Congenitally, Xiaomi also To be outdone, it was announced at the end of last year that the editor-in-chief of Sina, the editor-in-chief of Chen Sina, would have thrown 1 billion in content.
Nowadays, funds have been put in place. Youtu and iQiyi have been pulled into their camps. There have been Xishanju, Jiu'an Medical, Huace Film and TV, and Kay Lide previously invested in the game. They have helped in games, health, video, and maps respectively. The battle for content is poised to take off.
The wide distribution of content from Xiaomi also shows another trend in the development of TV services. Games, health, education, and a series of life-related services that are closely related to life and entertainment are used to the maximum extent in the exploration of new technologies. The diversity of television services also offers more possibilities.
In recent years, the TV field has ushered in unprecedented prosperity. Looking at the domestic and international, giants have already entered the game. Behind the prosperity, every family has their own experience.
Apple abroad has been perseveringly involved in TV service. Domestic giant Millet has contributed to TV spending. The insistence of both of these efforts has just shown a general trend. This is why LeTV is able to quickly become a competitor among many competitors. The important reason for the rise is.
The large number of traditional TV shows has not yet been shaken. It is not a simple matter to change TV and TV shares in a short period of time. Coupled with the differences in development at home and abroad, Apple and Xiaomi have a similar degree of similarity but they also have similar concerns.
Sony is expected to turn over Apple's silence is gold
The latest news shows that Sony’s split TV business last July is expected to achieve its first profit in 11 years this year. It is expected that the operating profit of the TV business will be JPY13 billion, which is compared to the loss of 25.5 billion yen in the previous fiscal year. A major reversal.
Sony's strategy of streamlining its business reorganization saw initial success, and the mobile business is still facing a streamlined plan. Sony CFO Kenichiro Yoshida said, “The structural reforms to stop bleeding have been carried out smoothly. We will promote the necessary streamlining measures in the coming fiscal year and beyond.â€
Compared to Sony's lack of mobility, Apple also showed some insufficiencies in its television business. In the face of Sony’s “retreatâ€, Apple’s “step by step†in television business has ended up in rumors. Apple’s official silence on rumors has led the outside world to speculate on its own actions.
Apple’s involvement in TV business dates back a few years ago and it launched a $30 monthly subscription service two years ago. Since then, Apple’s TV business strategy has always been unpredictable.
According to sources in 2012, Apple has already negotiated with operators such as ATT and Verizon on television. In 2013, Apple’s set-top box sales exceeded US$1 billion. Last year, it was reported that Apple intended to cooperate with Comcast, the largest cable TV operator in the United States, to enable Apple's set-top box to bring high-quality streaming TV content to users. The result of the cooperation was nothing. Only Apple's set-top box was released to this rumors as scheduled. A dot has been added. Rumors like this have been around the development of the Apple TV business, but none of them have seen clear official news indicating their development.
This time Apple is still silent. It is speculated that Apple will change the way it used to join operators. Unlike traditional pay-TV providers, which provide a series of TV programs, they package the programs directly to the users. This means that Apple will launch its own version and provide its own. The interactive interface and user experience, like the development mode of the Apple mobile phone, enter people's lives.
It is not without reason that Apple is so persistent and silent about its TV business. Apple, one of the giants of foreign companies, is far inferior to its competitors in TV business. Google Chromecast, Nexus player, Amazon Fire set-top box and a series of products start up again and again. The television streaming market in the United States, but Apple is tepid, which is inconsistent with the great vision of Apple's ecology.
The success of Apple’s eco-system can only lead the way in TV business, and the apple behind Apple’s silence still keeps moving forward. Although micro-style can always touch people’s minds, it can be considered as one of Apple’s strategies.
LeTV Barriers Build Millet Throw Thousands of Dollars
In the past few days, LeTV's share price has continued to rise again and the market value has exceeded 46 billion yuan. As we all know, last year LeTV’s market value exceeded 45 billion yuan, which is not based on website traffic, but “ecosphere conceptâ€. In terms of traffic only, Uniland is twice as big as LeTV, and the market value of Unicom listed in the United States can be converted into RMB 30 billion only. After experiencing a series of storms such as policies and boxes, it has been amazing to be able to recover to its best at such a rapid rate.
LeTV's vertically integrated "platform + content + terminal + application" eco-model is the basis for LeTV's survival and competition, and the acquisition of four revenues from "hardware + content + advertising + applications" constitutes LeTV's profit model, and its business The model is embodied through “pay + serviceâ€, which is the key to Xiaomi’s breakthrough in the industry through Xiaomi’s mobile phone.
The sales of millet mobile phones and the continuous increase in the number of rice flour make the ecological circle of the millet empire gradually take root. Whether it is the extension of the terminal or the advancement of the ecology to life, TV is a part of the way that millet can't get around, just like Super TV. The building of a home entertainment life for LeTV built a cornerstone, but Xiaomi mobile phone is currently only limited to the user's mobile life, the smart bracelet, routers, headphones and other products launched by it are only embellishments, constitute a little ecological insufficient.
For LeTV's ecosystem, the biggest barrier is to break through the blockade of its content resources to users. LeTV, with its media properties, has accumulated considerable copyright resources as early as the development of video websites. Congenitally, Xiaomi also To be outdone, it was announced at the end of last year that the editor-in-chief of Sina, the editor-in-chief of Chen Sina, would have thrown 1 billion in content.
Nowadays, funds have been put in place. Youtu and iQiyi have been pulled into their camps. There have been Xishanju, Jiu'an Medical, Huace Film and TV, and Kay Lide previously invested in the game. They have helped in games, health, video, and maps respectively. The battle for content is poised to take off.
The wide distribution of content from Xiaomi also shows another trend in the development of TV services. Games, health, education, and a series of life-related services that are closely related to life and entertainment are used to the maximum extent in the exploration of new technologies. The diversity of television services also offers more possibilities.
In recent years, the TV field has ushered in unprecedented prosperity. Looking at the domestic and international, giants have already entered the game. Behind the prosperity, every family has their own experience.
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