The voice industry and mobile games are quite similar, both existed before the “mobile Internet eraâ€, and were reborn as a result of the mobile Internet, and the industry landscape changed in 2013.
The difference is that although the voice industry has grown very fast, it has not broken out like a mobile game. As Zhang Jidong, deputy general manager of the Mobile Internet Terminal Products Division of the University of Science and Technology, said, this industry needs to be embarrassed.
In 2013, the voice industry ushered in giants such as Baidu and Tencent. At the same time, opportunities such as mobile devices, smart wearable devices, in-vehicle devices, and education and customer service are on the rise. How many variables does the industry pattern have in 2014? What opportunities will become a breakout point? For these problems, the answers of the majors such as Keda Xunfei, Yunzhisheng, Spirit, and Smart 360 tend to be consistent.
2013 inventory: the giant first test water recruits do not show weakness
Compared with the voice assistants in 2012, the slow-heat state of the future of voice is different. In 2013, the voice industry has undergone some real changes.
1. The giants participated in the war. At the Baidu World Congress on August 22, 2013, Baidu announced that voice recognition technology and capabilities were fully open. In November, WeChat also released an open platform for speech recognition. At the end of December, the Sogou voice cloud platform was also launched. At the same time, Baidu and Sogou also pushed voice assistants in the second half of the year. The difference is that WeChat hopes to open more developers to the WeChat ecosystem through open voice technology, while Baidu hopes to root the open platform to more products to consolidate its layout in the mobile Internet field.
2, veterans array, recruits counterattack. In 2013, HKUST and the three major operators reached a strategic cooperation, and at the same time, the strategic direction was clearly defined as mobile phone, television and education, and began to invest heavily. In the second half of the year, the new recruit Yunzhisheng also received a hundred million-level financing. The founder Huang Wei went to the stage to prepare for the show.
3. The international giants are competing. Apple bought Topsy, a start-up in December, for $200 million. Nick Halstead, CEO of social media analytics company DataSift, believes that the move is Apple's attempt to use its linguistic analysis technology to enhance Siri's understanding. Another source said that Apple will join Siri. Image search function, and Google is also investing a lot of resources to improve Android's voice search function, the two companies have begun to invest heavily in voice assistants.
Outbreak point: Smart TV will become the biggest force point
At present, the voice recognition rate of the companies such as Science and Technology, such as Xunfei, Yunzhisheng, and Spirit has reached 95%. Although the experience of voice assistant and input method is still flawed, the voice solution is basically mature and the voice is open. The competition in the platform also gives developers a full choice, and the voice industry is waiting for an outbreak of its affiliated areas.
For the 2014 outbreak, several vendors are targeting the same areas, including:
Smart TV. Stimulated by Internet companies such as LeTV and Xiaomi, Skyworth, TCL and other traditional TV manufacturers have cooperated with Internet companies to launch new TV products. From the recent CES, Samsung and Sony are also gaining momentum in the field of smart TV. At the same time, major Internet companies have also launched TV boxes.
Smart TV hardware and software solutions have matured and costs are falling, and Internet companies and traditional TV manufacturers have jointly promoted the industry's outbreak in 2014, and voice has become the best input for TVs lacking input devices. solution.
education. Science and Technology Xunfei has listed education as one of the three major businesses. Zhang Jidong introduced that this year's education sector revenue may be heavy for Xunfei. In 2013, Xunfei acquired the education and testing industry service provider Qiming Technology for 480 million yuan. This year, Xunfei has won the speech system of the foreign language of the 2014 college entrance examination, and will start digging deeper in the field of education from the field of examination. Yunzhisheng intends to make efforts in the direction of voice evaluation, and make up for the shortcomings of traditional education in voice teaching through ubiquitous voice.
Spirent CEO Gao Shixing said that smart devices have become the carrier of learning, and education must be one of the outbreaks. However, there are still two barriers in the industry. First, users expect too much value and rely on equipment and the environment. High, second, users need different levels of content, and the ability to integrate content with developers is also higher.
Intelligent customer service. Yunzhisheng CMO Lu Yongyi said that with the increase in labor costs, the cost burden of call centers is getting heavier and heavier. The smart customer service in the United States has already accounted for 40%, and there is still a big gap in the domestic market. Zhang Jidong believes that segments such as operators, banks, and ticket bookings will be the entry point. However, Gao Shixing pointed out that users' different equipment, environment and Putonghua level will become obstacles to intelligent customer service, and this field is still in the entry period.
Car Equipment. The arrival of the 4G network has given the car network a larger imagination. After a stable and fast network connection, the voice interaction problem of the in-vehicle device can be better solved. On the other hand, this year's CES also appeared in a number of smart cars, Zhang Jidong introduced, before the flight of the car cooperation manufacturers from Chery to Roewe, and this year, Mercedes-Benz, BMW and Audi also began to integrate voice solutions, once the top brand station Come out, it will definitely drive the industry as a whole in this direction.
Slow chance: wearable equipment is not optimistic
Although smart wearable devices are in full swing, they are not favored by voice vendors.
From the experience point of view, voice seems to be the best way to interact with smart wear, but the smart wearable device itself is still too rough. In 2013, there were jump tickets from inWatch, shell watch, Tuman watch to 360 children's bracelet. After the response is also flat, and the device such as the bracelet is not a potential market for voice, the battery problem is not solved, the smart wearable device is always difficult to break through, and Zhang Jidong said that although the offline voice package has been optimized to the size of tens of megabytes, For smart wearable devices with a stretch of memory, it is still a big cost.
Smart homes that have just emerged are not favored by voice vendors. On the one hand, there is a lack of uniform standards in the industry. Each manufacturer has its own solution. On the other hand, the price of smart homes also determines that it is difficult to popularize in a short period of time. At the same time, user habits and actual usage scenarios also limit the application of voice on smart homes.
Lu Yongyi introduced that before the hood manufacturers tried to control the hood switch by voice to liberate their hands, the result was a low success rate due to noise and other problems.
On the mobile phone side, voice assistants and input methods are still the point of voice manufacturers, but as Zhang Jidong said, this is a market that needs to be embarrassed. The maturity of products, the habits and maturity of users are not enough. It is reported that after a while, the priority of Sogou and Baidu's voice assistant has also been reduced.
Gao Shixing believes that the voice assistants from Siri have experienced three key changes: 1. Integrating from the self-developing + Nuance identification scheme; 2. Integrating content and service providers; 3. Combining software and hardware.
At present, Spirit has released a context-based voice solution. In 2014, voice assistants still have room for growth in the vertical areas of catering, hotels and other life services, but they are subject to the technical capabilities of voice vendors in search, and Internet vendors are on speech recognition. The accumulation of technology, voice assistant products are difficult to explode in 2014.
Gao Shixing said that the addition of giants has proved that voice as an interactive channel and even a long-term entrance is an inevitable trend. However, the addition of giants in the education industry and user perception also intensifies competition. At this time, it is crucial to recognize the trend.
The special feature of the voice industry is that it exists to some extent in other industries, but voice is permeating more and more sub-sectors. When these industries break out, it will drive the overall growth of the voice industry, from the current Looking at the trend, no matter which of the above areas broke out, it indicates that the voice industry will usher in a new spring in 2014.
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