TCL refrigerator won the 2018 industry smart health brand

On May 23, 2018, the 2018 China Refrigerator Industry Summit Forum, hosted by the China Household Electrical Appliances Association and the Information and Industry Development Department of the National Information Center, was held in Beijing with the theme of “Ice X X Ai Fresh”. Representatives of mainstream refrigerator brands at home and abroad, representatives of well-known experts and distributors in the industry gathered together to comb the industry development and consumption trends, further explore the road of transformation and upgrading of the refrigerator industry, seek new impetus for future market growth, and highlight outstanding performance. The refrigerator brand and products are awarded.

( 2018 China Refrigerator Industry Summit Forum Meeting)  

As the fastest growing white goods brand in the domestic market, TCL refrigerator always adheres to the concept of “pragmatic and innovative, focusing on user needs, focusing on the healthy and intelligent life of users through technology and design innovation, and constantly improving the speed of healthy homes. In the middle of the year, TCL refrigerator provided humanized “health and wisdom” products to the market with its keen grasp of product innovation and user pain points. It cut the theme of this summit and won three awards in the forum . Among them, TCL refrigerator won "2017-2018 refrigerator industry smart health brand", new products "BCD-490WBEPF2", "BCD-480WEPZ50" respectively won the "2017-2018 annual integrated frequency conversion cold lock technology innovation star" and "2017-2018 AAT The star of wisdom and fresh technology innovation fully demonstrates the innovative strength of TCL refrigerator product brand.

In 2018, under the condition that the macro-environmental factors such as cost pressure and real estate regulation continue to ferment, the refrigerator market is uncertain. Many brands hope to use the dual upgrade of product structure and quality as a breakthrough to continuously optimize the layout of resources such as brands, channels and technologies. Further explore and foster new market growth opportunities. At present, the refrigerator industry has reached the final stage. The phenomenon of structural upgrading and price wars exists at the same time. Inevitably, the brand must be eliminated. This final test is the comprehensive strength of the enterprise. In the trend of quality life, healthy eating is undoubtedly the priority of consumers, which also promotes the refrigerator industry to return to the essence of preservation, a fresh-keeping war without smoke is being staged. The award-winning TCL refrigerator is in line with this development trend, breaking the technical ceiling, achieving a new leap and breakthrough for the speed of healthy living.

( 2018 China Refrigerator Industry Summit Forum Meeting)  

At the summit forum, TCL refrigerator won the "Fridge Industry Smart Health Brand" award, which is truly deserved. It is the TCL refrigerator that has always adhered to "pragmatic innovation", deepen the needs of users, and focus on the development of healthier ice-washing products. The affirmation of the concept is a high recognition of the innovative scientific and technological achievements of the TCL refrigerator.

( 2018 China Refrigerator Industry Summit Forum Awards Ceremony)

One-piece good frequency conversion, quick-cooling lock, fresh preserved ingredients, natural juice, delicious

Under the background of continuous growth of per capita GDP and continuous upgrading of consumption, the collection of healthy products has become an urgent demand in the current market. “Health” has become one of the core keywords for consumers to pursue for a beautiful and refined life. The return of smart selling points or the return of fresh selling points has become one of the entanglements of many brands, and TCL refrigerators believe that there is no trade-off between preservation and smart health. In product technology innovation and research and development, TCL refrigerators not only continue to focus on fresh storage of ingredients. Technology upgrades, more committed to creating "wisdom health" nutrition management of ingredients. In March 2018, the brand-new wisdom and health “wind-cooling +” strategy was comprehensively upgraded, from food preservation to nutrition and health management, creating a perfect and healthy life for customers from shopping ingredients, three-day meals, and realizing the refrigerator. The insurance "risk" library, for the user to create a perfect score of wisdom and health.

(TCL integrated frequency air-cooled refrigerator retains the natural taste of the ingredients )

In terms of fresh storage of ingredients, its first integrated control dual-frequency conversion technology, with intelligent air-cooling and frost-free technology, provides the exclusive storage space for the best temperature and humidity for food, achieving 2 minutes of rapid cooling at 1 °C, and quickly creating uniform ingredients. The storage space locks the fresh ingredients; it reduces the energy consumption by 40% compared with the ordinary air-cooled refrigerator; the noise value is as low as 36 decibels, and the energy saving is more silent. The unique full-space self-release AAT negative oxygen ion fresh-keeping technology provides 360-degree maintenance of dust, odor, sterilization and fresh care for the ingredients, achieving a 7-day water retention rate of more than 90% for fruits and vegetables; large storage space It can easily accommodate the whole family's food, with special dry food storage area such as wet and dry partition, 3°C maternal and child area, -1 degree fish constant temperature lock and special area, large-capacity partition storage, let all kinds of ingredients specialize, let exclusive Professional, let fresh and more natural, enjoy the original taste, and realize the upgrade of ingredients from “simple storage” to “storage conservation”. The new air-cooling + technology will keep the fresh-keeping duty to the extreme, and preserve the natural flavor of the ingredients.

(TCL integrated frequency air-cooled refrigerator retains the natural taste of the ingredients )

TCL refrigerator has long been focused on the product technology innovation of users' healthy living life. We all know that there are hidden health threats in the refrigerator. The ingredients are stored in the process of being surrounded by various bacteria that are invisible inside the refrigerator. erosion. TCL refrigerator insists on keeping fresh is the duty, healthy food storage is the most intimate feeling and careful care for the user's life. In order to prevent the ingredients from being eroded by bacteria while keeping fresh, TCL refrigerator is the first in the industry to achieve the anti-mildew grade silver ion antibacterial handle, the antibacterial rate is 99%, and the anti-mildew grade 1 antibacterial door seal is used. The sterilization rate of Escherichia coli and Staphylococcus aureus is up to 99%, which realizes the healthy management of the external space of the refrigerator. In the interior of the refrigerator, the AAT intelligent sterilization system removes 91.17% of the internal space of E. coli to protect the freshness and safety of the ingredients. To provide thoughtful health care for the family.

(TCL integrated frequency air-cooled refrigerator retains the natural taste of the ingredients )  

According to TCL refrigerator 2018 smart health refrigerator "air cooling +" strategy, 2018 TCL refrigerator's unique AAT smart sterilization system will be more popular in new products above 250L, all new products 100% equipped with antibacterial door seals and antibacterial handles; By 2020, TCL refrigerators will strive to achieve 70% sales of healthy refrigerators. TCL refrigerators will rely on innovative technologies to eliminate health risks and make healthy life a natural norm.

(Good cold, choose TCL )

In the final stage of the refrigerator, it is a contest of comprehensive strengths of products, technologies, brands, channels and services. As a big country brand, TCL refrigerator washing machine focuses on the healthy needs of users, and promotes product upgrades with technological innovation. By setting an example, it promotes the industry's advancement of healthy home appliances, allowing healthy living to enter thousands of households and benefit thousands of users. In 2018, TCL refrigerators from air-cooled to smart health "wind-cooled +", creating a full-chain smart life, and bringing consumers a new upgrade of quality life; in the future, TCL refrigerators will continue to adhere to the pragmatic and innovative product brand concept. Carry out product technology innovation, live a healthy life for the general public, and practice the responsibility and responsibility of the big country brand.