The incandescent light exited the civilian consumer market and raised a sun for the LED industry, but this is not a game of equal interest. For a considerable number of LED companies, the future of LED is just a girl who looks beautiful, but to take her home to be a daughter-in-law, when she is a family member, it is not that simple.
Objectively to understand, LED is still a very weak market, small enough to require the government to continuously introduce market innovation policies to see the prospects of the industry. But despite this, strategic investment in this industry is still pouring in. In the first half of this year, there were more than 1,800 new LED companies in the country. Rational observers have found that a significant portion of newly entered investors can only be counted as guerrilla speculation, and there is no strategic arrangement for the future development of the LED industry. Therefore, companies like the first round of investors who have withdrawn from the capital chain will emerge in an endless stream.
Like all industrial development rules, the alternative market is large, but it does not bring good life to all enterprises. The LED industry is destined to be only a part of the enterprise. Since the reform and opening up, the Chinese market has repeatedly appeared strategic investment opportunities, such as the home appliance industry, the photovoltaic industry and the wind power industry, etc., and there have been a large number of investments that have exceeded market demand. The advantage is that it has made the market price lower and the market size bigger; the disadvantage is that only a few companies have earned the super profits that the alternative products should have, but they have turned a large amount of investment into sunken capital.
Dongguan investment in LED, its investment arrangements should focus on one goal, that is, to do the industry surplus. A company that can be a survivor in an alternative industry and is fortunate to be the “last Mohican†company must truly and realistically make a long-term, strategic and systematic investment arrangement. , business arrangements, human resources arrangements and technical arrangements. It must be recognized that, first of all, the LED industry is not a fast-growing industry, industry speculators will soon face the risk of capital chain breaks; secondly, the LED industry's technological breakthroughs are uncertain, competitors' technological breakthroughs will directly ruin their own Third, the LED industry's business model and profitability are still quite unclear, and the business variables are very large. Fourth, the LED industry's market demand is expected to be enlarged, but the formation of a substantial market is waiting for the company to explore and compete. . The enlargement of the market size will not directly become a reason for the company to make a profit.
Dongguan enterprises entering the LED rivers and lakes must become a real winner and everyone. First, they need a long-term financing preparation. In the emerging industry market, the risk of capital chain breaks is highly frequent, and any enterprise will fall down because of the cost of a big hero. Only companies that are prepared and arranged in advance can resolve the risk of the capital chain and seize the opportunity of mergers and acquisitions. The second is to adhere to the principle of customer orientation. To provide customers with the most marketing products, especially to provide products that are more cost-effective than competitors. Third, we must keep the team stable and avoid the tragedy of the tree without falling. Strategic emerging industries will be hard to find, talents will be highly mobile, and corporate tragedies will often be triggered by unstable teams. More importantly, it is to be adjacent to the most advanced technology solutions. Otherwise, the company will only lose at the starting line.
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