The ambition of Xiaomi's ecological chain: Feimiyunmi green rice blue rice are all

These names related to rice brought back the infinite interest of Lei Feng. I believe everyone is familiar with purple rice mobile power, Zhimi Kongjing and Huami smart bracelet. However, flying meters, green meters, cloud meters, blue meters, but almost no audio, though, Lei Feng network still found clues to uncover the mysterious veil of millet ecological chain.

1. Yunmi: Foshan Yunmi Electric Technology Co., Ltd.

Yunmi Technology is located in Shunde District of Foshan City and was established in May 2014. It is less than 8 months from now. From Xiaomi Science and Technology Investment, the company directly follows Xiaomi's design concept of “being born with fever”, positioning as an Internet home appliance company focusing on small household appliance R&D and manufacturing, and is committed to providing safe and intelligent Internet small home appliance solutions for fashion families.

According to the company’s introduction, “The company owns the core technology of products and independent intellectual property rights, and the proportion of technical personnel reaches 85%. The first-generation product plans and applies for patents up to 100.”

In addition, the company's recruitment has sent out information, "the need for deeper understanding of sensor technology and products," and "familiar with the Internet of Things."

Sofa Xiaobian guess: Xiaomi shares in the United States, obviously exposed the ambition of Xiaomi in the field of smart appliances. Maybe Yunmi Technology will also work hard in this area and may be more professional in smart cloud services.

2. Blue Rice: Dongguan Blue Rice Technology Co., Ltd.

Blue Rice Technology was formerly known as Dongguan Hele Electronic Co., Ltd. and was established in 2003. In 2012, the production value has reached tens of millions of RMB. In April 2014, Beijing Millet Technology won the first round of a joint venture to establish Bluem Technology, with a valuation of RMB 200 million.

Bluemi's existing products include Bluetooth headsets, wired headsets and other multimedia terminals, domestic brands have already been QCY, can be found in the official website of millet official website. The company claims to own Xiaomi brand Bluetooth headset sales right, and is a cooperative brand supplier of Xiaomi official website. Currently, it is customizing Bluetooth headset with Xiaomi.

Xiaobian curiosity sofa: In the future we will use blue meters Bluetooth headset?

3. Green rice: Shenzhen Green Rice Lianchuang Technology Co., Ltd.

The predecessor of Shenzhen Greentop Technology Co., Ltd. was established at the end of 2009. It is mainly engaged in the R&D and application of wireless control system for the collection of environmental energy. The company's pre-products mainly face the energy-saving and intelligent transformation of commercial and public buildings.

In 2014, after Xiaomi injected capital into Xiaomi's ecological chain, Greentop was renamed Green Meter Technology. At the same time, the company's product strategy was comprehensively adjusted to focus on the research and development of smart home products. According to statistics, the company is experienced in the development of wireless ultra-low-power sensors, controllers and gateways.

Sofa Xiaobian guess: There is a foundation for the experience of commercial and public building services, green rice in the smart home system energy-saving and intelligent transformation in the future should make Xiaomi Province a lot of heart.

4. Flying meters: unknown drones

After the search for sofas, it was found that some companies registered their names as "District Domain Name + Feimi Technology", but the information of these companies without any exception did not show that they had anything to do with Beijing Xiaomi Technology.
Combined with the naming rules of Xiaomi's ecological chain, Lei Feng Wang guessed that flying rice may be related to drones. In 2014, overseas Google, Facebook, Amazon and even Disney all turned their attention to the drone market, and domestic giants did not seem to have similar news. However, there are also rumors that Xiaomi has begun quietly deploying drones.

More news broke out recently that the first product of Feimi was destroyed because it was too similar to DJI. Feimi's products will only be divided into millet, development and sales will be completed independently, and Xiaomi will only enjoy the treatment of shares. Yesterday, Ali had high-profile claiming that the delivery of the first single drone was completed. It seems that the war in the drone market has started in the country.

At present, there are successful cases in Xiaomi's ecological chain. Huami Technology completed a round of 35 million U.S. dollars in financing in the first round of December of last year and a new round of valuation of 300 million U.S. dollars. At the same time, at the financing conference, Xiaomi co-founder Liu De also shared six principles for Xiaomi’s selection of ecological chain partners:

1. Is there a huge market for products?
2. Whether the product in this area is painful or inadequate, such as expensive price, insufficient price/performance ratio, etc.
3. This product is not iterative.
4. This product is not in line with Xiaomi's user base.
5. This team is not strong enough.
6. Whether the boss of the team has common values ​​with Xiaomi.

In addition, Liu Xin also said:

"Huami is the only smart wearable company in Xiaomi's ecosystem, and it should not change in the next few years."

Visible, millet will no longer put too much thought on wearable devices. In the future, Xiaomi will make full efforts in all areas of intelligence, and the layout of smart homes will dominate.