10 exhibition halls, 130,000 square meters of display area, 250,000 visitors at home and abroad, more than 800 exhibitors ... The 2018 China Home Appliances and Consumer Electronics Expo (hereinafter referred to as AWE) ca n’t be reached with those other home appliance exhibitions. The data is actually only a general outline.
Although AWE is no longer a home appliance exhibition, cross-border diverse factors are dissolved in it, and it is a feast of science and technology centered on home appliances. But the author has always been in the home appliance industry, and naturally only considers it from one dimension.
It can be said that AWE has built a stage for participants and audiences to experience the splendor of China's home appliance industry. From the cutting-edge products exhibited on AWE, the collision of thoughts bursting in the same period of time, the agitation of views, and the future vision of the industry development that AWE outlined the visionary insight and the brilliance of the insights, these are enough to be remembered. No matter which dimension you go from, you can conclude: AWE returns without looking at the exhibition.
Check AWE and know the world of home appliancesIn China's manufacturing industry, like the home appliance industry, it can be regarded as a global manufacturing center, market center and even cutting-edge technology center. Not only Chinese home appliance companies, global home appliance companies can't wait to show their latest products, technologies and innovation logic at this year's AWE. No one wants to lose their voice in an industry trend.
The global position of China's home appliance industry determines the value and core role of AWE. Because of this, we will only see KUKA and AEG, and we will understand Fisher & Paykel and GEA, although only Midea and Haier will have capital. The way of bringing the income of foreign giants who have made Chinese people look up, but this just shows the competitiveness of Chinese home appliance companies.
In fact, what AWE exhibited is no longer completely home appliances. There is no need to count the enterprises or brands in the fields of supporting supply, IT communication, Internet of Things information, etc. that appear on AWE, but from 10 exhibition halls. The emergence of the spectrum of industry groups shows how far the margins of the home appliance industry have widened. China's home appliance giant is constantly changing its corporate extension with unprecedented determination and strength, just as Midea is advancing in the direction of the technology group, and it is like Gree striving for the goal of the global industrial group.
Chinese home appliance companies that started from imitating and learning foreign-owned companies ’brands and products are no longer arrogant. When Haier won the first export volume of its own brand issued by Euromonitor International, we can understand that whether Chinese home appliance companies are in China Still in the international market, they are all committed to the brand creation process.
Industrial structure, brand dynamics, technology trends, innovation trends, market trajectories ... everything can be found from AWE to interpret the blueprint. If China's home appliance companies continue to promote the upgrade from manufacturing to creation with the once-in-law blue ray and the current Yuru Yucheng; then AWE has made Chinese home appliance manufacturing more open and more integrated.
Knowing AWE and gaining the future of home appliancesHaier has been the largest AWE exhibitor for many years in a row. At AWE in 2018, it showcased "4 + 7 + N" one-stop smart solutions around the world of "intelligence"; it has always been a star-studded beauty on AWE. At this year's AWE, a new strategic direction was launched: a new era of man-machine; Gree's Seiko manufacturing appeal, Bosi's healthy life concept, Skyworth's artificial intelligence theme ... Each company showed its unique in the AWE exhibition On the one hand, when AWE blends all of these together, it is a new future for the home appliance industry.
In the existing industrial environment, every product and even enterprise is no longer separated. In the era of the Internet of Everything, there is no way for you to walk alone. Therefore, we see a series of solutions that are completely different from the past. Only when we see a smart home platform that is more contextualized can we understand smart products with more experience.
Just like the continuous penetration of artificial intelligence, big data, and the Internet of Things technology into the home appliance industry, when the intelligence of the home appliance industry reaches a certain level, perhaps, the boundary between home appliance products and robots will itself be broken. In the future, appliances are no longer appliances. Midea's new era of man-machines connects products on a unified platform; Haier's service robots derive more future paths.
At AWE in 2018, robots have never been so close to the daily lives of users, intelligent scenes have never been so real as now, and intelligent unmanned retail has never been so specific as before. .
Business model, demand model, product development model, production and marketing model, user demand model ... Every dimension involved in the future development of the enterprise can be found from AWE2018 to a window overlooking the distance.
Think about AWE and learn about the inner parts of home appliancesIt is said that household air conditioners have a technical ceiling in product breakthroughs, but Oakes has launched a new species of removable and washable air conditioners; all say that foreign-funded enterprises have natural premium capabilities and brand value, but Casa Di has launched a A home cabinet with an expensive price of nearly 100,000 yuan. Wu Xiaobo said at this year's AWE Summit Forum that what limits your imagination is not poverty, but the fear of future change and uncertainty. The reason why Chinese home appliance companies can have today's achievements, and the reason why AWE can become a leader in the same industry exhibition is that the internal reason is innovation.
Overview of the products exhibited by the exhibiting companies on AWE regards original technology and original functions as the focus of self-display. A variety of new and unique technologies and products are interwoven on AWE to create a colorful and innovative vision.
Innovation will push China's home appliance industry to upgrade in a higher direction. Xu Chengmao, vice president of the Central Research Institute of Midea, said that the most perfect human-computer interaction is zero interaction. In other words, true intelligence must go to intermediate products. This is the direction of Midea's innovation in intelligence. Gu Tangtang, vice president of Aux Appliances Group, told the author that the new products launched on AWE this year took almost a year for the technical team. In addition, Gree, Jinghong, Little Swan, TCL, Fang Tai, Hisense Kelon ... All the new products on display all precipitated the company's innovative technology and all reflected the company's innovation strategy.
Following this main line, it is foreseeable that on AWE in 2019 and beyond, more and more products, technologies, systems, and solutions that can overturn existing thinking will come to an end. Although AWE is an industrial display platform, everyone's life and work will be changed by the content and direction delivered by AWE.
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