What do TV consumers care about most in 2016?

Recently, an agency conducted a survey of the public for TV consumption. A total of 5381 users participated in the poll.

Demand for televisions grows

In the overall sluggish state of the home appliance market, both picture quality and intelligence continue to break through, making the color TV industry maintain a low-speed growth trend.

The data shows that: 42% of users said that if there is a suitable or tempting product, they are willing to buy; 27% of users plan to buy; 31% of voting users said they will not buy TV in the near future.

Consumers prefer to go directly to physical stores

Whether it is the old color TV giant or the new Internet TV brand, it is actively promoting the construction of offline experience shops and physical stores. For the sales channels, consumers also expressed their own wishes.

Data show that: 46% of users are more willing to go directly to offline stores and chain stores to purchase color TV sets; 28% of users are willing to go to e-commerce platform or brand official website to purchase; and for offline O2O online experience to purchase, only 27 % of users like it.

The price is no longer a determining factor in the purchase of television

With the lower prices of TV products, prices are no longer the most concerned issues for consumers. Instead, product performance and picture quality are replaced. In addition, the popularity of smart TVs has made the content platform a focus of consumers.

Data show that: 31.7% of consumers pay attention to the overall performance of the TV; 27.7% of consumers pay attention to the quality of the TV; 24.1% of consumers pay attention to the quality of the content. In the past, the cost-effectiveness, brand, and other factors have become less and less attention.

Internet brand TV favored

Smart TVs have occupied the mainstream market in the color TV industry. Internet brands such as LeTV and Microwhales are increasingly accepted and favored by consumers. Here, consumers voted on 14 new TV products.

Data show: Music as the super 4 X65 Curved is the consumer favorite TV new product, the vote rate is close to 30%; no rice screen TV H1 because of innovative design, become the most loved by consumers like innovative smart TV; TCL with QUHDTV Quantum The outstanding performance of TV and curved TV has become the most favored high-end TV brand among domestic consumers; micro-whales have become the most popular new Internet TV brand for users; LG and Philips have also become the most popular ones in this “big survey”. Foreign brands; Hisense, Skyworth, Lenovo and other brands also performed well in this survey.

Consumers prefer big screens

The survey data also showed that 50 and 55 baht are the most popular sizes of consumers, accounting for 22%; 28% of users prefer TVs of 40 inches and below; 29% of users are willing to buy 65 baht or even more. Big TV. Therefore, manufacturers should pay more attention to the 50-inch and 55-inch layout in the future product size.