2012 is the first year that Intel officially entered the mobile chip market. Looking ahead to 2013, Intel, with its own unique advantages, will continue to advance and accelerate the pace of mobility.
The upcoming 2012 is Intel ’s first year of entering the mobile chip market. Even though Intel chose the right direction this time, the industry ’s development in the field of mobile chips has been widely discussed. In 2013, how will the promising chip giants develop?
Shoulder expectations
With its position in the PC chip industry, Intel announced that it will enter the mobile chip field, and it shoulders the expectations of the entire industry. People look forward to seeing the gorgeous turn of Intel.
People in the industry believe that people's expectations of Intel are affirmed, and believe that it has the ability to successfully switch from PC chips to products to merge the original core products and mobile device chip products.
Carefully analyze Intel's status in the mobile chip field. In the first year of entering the mobile chip market, although it can prove itself in product and performance, it still urgently needs the support of partners. But the mobile phone market is not as good as imagined, and the current market structure is still full of various challenges. Chen Rongkun, general manager of Intel Mobile Communications China, said that this will be a protracted battle.
The mobile chip market is different from the PC, and the threshold for mobile phone manufacturers to design their own chips is not high. The current status of the mobile phone market is that Apple Samsung develops its own chips. Because the threshold is not high, manufacturers such as Apple, Samsung, and Huawei are using their own chips, and the first two are the winners in the smartphone market. If you make a good enough product, then Intel's "time to dominate" is just around the corner.
With its own resources and advantages
Not long ago, Intel announced that CEO Paul Otellini will retire in May next year. Executives are changing at a time when the semiconductor industry is undergoing large-scale changes. The future Intel will face is that consumers are gradually inclined to buy mobile devices based on ARM chips. As the PC market is shrinking, the market orientation is also moving. device. Therefore, the battle between Intel and ARM in the mobile field is bound to continue to be led by new heads.
Although there are many competitors in the mobile chip market, many factors seem to have little effect on Intel.
On the advantages, what Intel has is unmatched by other manufacturers.
Today, Intel still maintains the world's leading manufacturing plant. Although other chip manufacturers develop their own mobile phone chips, the process and factory cannot be used freely. The advantages of process technology and the advantages of the factory's strong production capacity are enough to make Intel firmly based in the field of mobile chips.
Intel, which has dominated the PC chip industry for many years, must have sufficient funds. A gross profit margin of more than 50% is Intel's unique advantage. Intel has sufficient resources for marketing efforts and chip R & D investment.
Looking at the product market, various favorable factors tend to Intel. Not to mention far, the trend of tablet computers brought by the release of Windows 8, while most manufacturers are still confused, Intel seized the opportunity and released the Z2760 processor for the first time.
Intel already has several smartphones available in China, India, Germany and Brazil. Industry insiders said that Intel has the ability to change course and successfully control the mobile chip field.
Next year, Intel will rely on its unique advantages, may make the company once again become the dominant force in the market, and bring greater security and more choices to tablet and smartphone buyers.
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