The "Avatar" movie became popular around the world when it was released in 2010, and it also triggered the global 3D movie industry. Taking advantage of the 3D movie's east wind, 3D TV also took off from that year.
However, after six years of development, 3D TVs have not only failed to become the best in the industry as they were expected in the industry, but have begun to shrink. The news came a few days ago. The world’s top two TV makers Smith Samsung and LG have already begun the work of retiring 3D TVs, and they completely withdrew completely. Today, Samsung has suspended orders for 3D glasses, and LG also confirmed that the proportion of TVs with 3D capabilities will be reduced from 40% to 20%.
No progress: There has been no real improvement in technology since the advent of the Five Years
3D, as its name implies, is a three-dimensional image that gives people the impression of three-dimensional images. It combines high-performance technology with high-quality art design. It integrates experience and interaction, especially for movies with strong dynamic images. it goes without saying.
For the flat-panel TV industry, for the first time in 2010, 3D TV products have emerged as the key words in the industry. They have repeatedly been mentioned by manufacturers, distributors, consumers and the media. Therefore, in 2010, it was once called "3D TV first year" by various manufacturers.
After 6 years of development, 3D TVs seem to "do no progress." In the past two years, 3D TVs have been mentioned by fewer and fewer people. Even new products are rarely available, and technology hasn't really improved. The reporter recently visited the city’s home appliance stores and found that the main 3D-enabled TV has not been seen in the store. From the perspective of market sales, 3D features are not favored by consumers.
Many people are not interested in the 3D function when they consult and purchase color TVs, but they pay more attention to the screen size, full HD, energy consumption, appearance design, and input/output ports. Mr. Lu, a citizen, said that the family originally had a flat-panel TV. Now he intends to buy a bigger one. As long as the price is reasonable, whether or not there is a 3D function does not matter, which is rarely used in peacetime.
Putting the cart before the horse: The lack of film source leads to “the absence of riceâ€
According to sales personnel from a number of stores, 3D features have low attention, and they are not related to their practicality and lack of program sources. It is understood that only a few TV stations in China, such as CCTV, Beijing, and Shanghai, export 3D programs. Otherwise, they can only purchase 3D video discs, or buy 3D channels to see 3D TV programs.
According to industry insiders, the content of television programs is the core condition. If there are not too many film sources available for selection, 3D functions will inevitably become a kind of decoration. Currently, there are few 3D TV programs available on the market. Regardless of variety shows, serials, movies, etc., almost all of them are based on 2D, which greatly limits the development of 3D TVs.
The live broadcast of sports events was once considered the biggest development direction of 3D TV. For many users looking forward to watching the 3D large-scale international sports events such as the World Cup and the Olympics, the 3D broadcasting technology has not yet been well resolved. Since 3D digital video is stored on hard disks, the broadcast of sports events uses wireless signals, and it is difficult to solve sudden problems during live broadcast. As a result, live broadcast events have long been absent from the 3D market. At present, although 3D TVs are attractive, the production costs of 3D TV programs are high. Compared with ordinary TV programs, 3D TV programs require a lot of post-production processing, and the overall investment costs are higher than ordinary programs. Several times.
In short, even if the hardware development of 3D TVs is improving day by day, the source of the film cannot be provided on time and in sufficient quantities. It is also unable to meet the needs of consumers. Manufacturers often overlook this point, causing the industry to reverse the phenomenon of the end.
Peripheral tedious: high cost of all-round experience
In addition to the lack of this source of fate, in order to truly experience the full range of 3D film and television programs, the need to purchase the necessary hardware equipment is also an important reason to hinder the popularity of 3D.
First of all, the purchase of 3D TVs is much more expensive than ordinary TVs of the same size. Although the spread is getting smaller and smaller as the cost goes down, 3D TVs must be purchased with matching 3D glasses. The public told reporters that at the time of buying TV, only a pair of 3D glasses was included. If you switch to 3D mode while watching TV at home, you cannot share it with your family. At the same time, based on the human body construction skills, the heavy 3D glasses, users can barely continue to watch 1-2 hours of 3D movies, but it is difficult to watch 3D TV programs for a long time.
Secondly, to watch 3D TV channels now, you must also use high-definition set-top boxes, and this device needs at least a few hundred dollars. If you want to watch 3D movie discs, you must buy a 3D Blu-ray DVD player. The current market price of this device is at least around RMB 1,000, and a genuine 3D Blu-ray movie disc is also expensive. Generally, it must be sold at 150 to 300 RMB. Yuan varies. Although some video websites are cheaper than 3D movies, which are usually 5 yuan each, and the monthly subscription will be cheaper. However, watching 3D movies on a computer or TV will have a far worse audio and video effect than movie theaters.
In addition, some manufacturers have also launched some matching peripheral products for 3D TVs, such as 3D video cameras, 3D cameras, etc., but the prices are relatively high. These have also raised the threshold for 3D TVs to enter the mass home.
Stopping gimmick: Business model is difficult to popularize
In fact, with almost the development of 3D TV, the questioning of its business model has not stopped. Faced with the stagnation of 3D TV development, many people believe that 3D TV is just a business gimmick rather than a user's real demand, and its business model is difficult to be widely used.
From a technical point of view, 3D is nothing more than technical content, but also more eye-catching, but the cost of 3D TV production is very high, several times higher than the average program. Although this kind of post-processing technology has appeared in the film industry and 3D movies are frequently on screen, the viewing effect of 3D TVs is extremely unsatisfactory compared to the short-term high returns and instant applause of 3D movies. Economic returns are not the same.
Many technologies that look like good technology will always fall inadvertently, such as 3D TV. Although there are many television companies and television network companies clamoring for 3D TV, but unfortunately not enough attractive 3D content can overcome the technical defects.
Although giants such as Samsung and LG have been reluctant to abandon the 3D TV module for many years and tried to promote the popularity of 3D TVs, their development prospects are dismal due to the lack of supporters and loyal users. Therefore, Samsung, LG and other giants give up 3D TV is also reasonable.