Samsung is launching a commemorative smartphone for the Olympics. It is not the first time. The Galaxy S3, Galaxy Note of the 2012 London Olympics and the limited edition Galaxy Note 3 of the Winter Olympics two years later have appeared. For more than a month, Samsung introduced the Galaxy model of the Rio Olympics.
The commemorative version of the Galaxy S7 Edge, the basic configuration is the same as the regular version of the Galaxy S7 Edge, but the Olympic five-ring logo is printed on the back of the fuselage. The Olympic version of the Galaxy S7 Edge should also have an application specifically tailored for the Olympics, although it allows users to grasp the dynamics of the Olympics.
This year's Rio Olympics will open on August 5th local time. I believe that the mobile phone will be seen before the opening of the Olympic Games. The price should be comparable to the regular version of the Galaxy S7 Edge.
Why is Samsung launching a commemorative mobile phone?
First, make a steamed bread. For the limited edition, for the consumer, one is scarce, and the other is commemorative. The core value of the limited edition is not the product, but the value that the consumer uses to achieve the product itself;
Second, increase sales. The limited edition is available for sale according to different elements in different time and different events. For example, major festivals and various IPs;
Third, enhance the brand's strength. It is also the most direct means. Limited edition as a rare item, many people will feel fresh. The limited way can provoke everyone's curiosity. The manufacturer controls the number of products through this limited quantity, and creates a scarce picture of the product. The more precious the product, the higher the price should be. In terms of bargaining power, the consumer is in a weak position. Thereby raising the sales price. In addition, manufacturers through the limited edition, the image of the product on the tall, so that the brand and products in the hearts of people create a high sense of perseverance, increasing consumer loyalty to the brand.
Simply put, the limited edition of the Olympics is a replacement for the Samsung Galaxy S7 Edge and a marketing strategy for Samsung for the Rio Olympics. If you like this color scheme, then from August onwards, consumers can buy the phone through the Best Buy store. Because this phone has no lock, it can support the network of all major US carriers.
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