Xiaomi Vice President Shang Jin gave a speech at the 2014 Mobile Games Industry Summit (MGAS) held on January 7th to share the logic of Xiaomi’s game and received the media of MGAS in the first meeting room after the meeting. Joint interview.
Based on the theme of the speech, Shang Jin further elaborated on Xiaomi's development history and the positioning of Xiaomi Mutual Entertainment in the game industry in the interview.
Legend has it that millet has no KPIs and only miracles. Responding to this, Xiaomi is an innovative company. The internal model is not driven by KPIs. At the same time, according to Shang Jin’s speech at the time of mentioning the distribution of 1.5 billion RMB to game developers in 2015, the positioning of Xiaomi Mutual Entertainment in the game industry was again raised. Millet's game flow reached 1.2 billion in 2014. According to this data, Xiaomi has distributed 600 million yuan to developers through channels, including various settlement channels such as Xiaomi Payment and Wo Store and Jiangsu Mobile Base.
For most of 2014, Xiaomi played the role of channel in the game industry. At the celebration of a popular game at the end of 2014, it was found that enterprises of Xiaomi’s ecological chains were all involved, including offerings. Cloud services, Xiaomi.com, Xiaomi hopes that the game cloud can be more widely promoted. At the same time, a new team service game developer will be set up to amplify the ability to contribute to product brands and users.
Millet's entire business model has a wide range of hardware products, from Internet software and hardware to the millet bracelet, but the category boundaries are very clear. There are only three core hardware products - Xiaomi Mobile, Xiaomi TV and Xiaomi Router. Most of the remaining hardware devices are accessories for these three core products, and many of the hardware can be combined with games. For example, this year's video game, which is being talked about by frequency, has the same key point as the TV box. It is the game controller. In 2014, Xiaomi has released game handles that can be registered by developers, and also provides developers with internal measuring handles. Hopefully, in 2015, it will be able to produce new industry hotspots based on Android TV games.
Following the mobile game, Xiaomi is also actively working on video games. At present, the content of domestic video games is relatively lacking, which is related to the underdevelopment of overseas game lock areas and domestic video game industry. Shang Jin mentioned that the complexity of the channels has created a dilemma that many overseas excellent games cannot easily enter the Chinese market. In 2015, Xiaomi did not particularly emphasize TV, but TV is just a new growth point that needs to be promoted. Today, considering the entire platform including mobile phones, TVs, and PCs, mobile channels are spring, and the limelight is stronger. TV is ready to emerge. PCs have the potential to remain.
Shang Jin stressed that "an ecological circle is developed by explosives, and the construction of an ecological circle is conducive to the emergence of explosives." The ecosystem actually depends on explosives to develop, and the ecosystem itself is also a good foundation for product explosions. The introduction of overseas masterpieces in the development of new channels is based on the premise that there must be some good environment: the need for domestic support of the operating policy, to find a suitable partner in the country, or what power the channel can contribute. Only the agency publishers that have introduced overseas masterpieces do not lose money and pay off in order to ensure the sound development of the industry. Xiaomi is willing to support high-quality products and also encourages domestic excellent agency companies to dare to take overseas films.
On the other hand, Shang Jin believes that many overseas products can't adapt to the Chinese market not only in the field of video games, but also in the mobile game market. Therefore, domestic CP still has great potential in the mobile game market in 2015. In terms of video games, there are market potentials in shooting, fighting, and racing. “We are more hopeful that we can have a masterpiece like Halo and APPS that can quickly drive the development of the video game industry.†China has so much based on Android. For the game products developed by the system, we believe that Android itself is still the most likely developer of explosives.
Shang Jin admitted frankly that he hopes to help C3G companies in more ways in the future and use the advantages of the entire ecosystem to contribute more to the industry. This is what Xiaomi wants to do in 2015.
Legend has it that millet has no KPIs and only miracles. Responding to this, Xiaomi is an innovative company. The internal model is not driven by KPIs. At the same time, according to Shang Jin’s speech at the time of mentioning the distribution of 1.5 billion RMB to game developers in 2015, the positioning of Xiaomi Mutual Entertainment in the game industry was again raised. Millet's game flow reached 1.2 billion in 2014. According to this data, Xiaomi has distributed 600 million yuan to developers through channels, including various settlement channels such as Xiaomi Payment and Wo Store and Jiangsu Mobile Base.
For most of 2014, Xiaomi played the role of channel in the game industry. At the celebration of a popular game at the end of 2014, it was found that enterprises of Xiaomi’s ecological chains were all involved, including offerings. Cloud services, Xiaomi.com, Xiaomi hopes that the game cloud can be more widely promoted. At the same time, a new team service game developer will be set up to amplify the ability to contribute to product brands and users.
Millet's entire business model has a wide range of hardware products, from Internet software and hardware to the millet bracelet, but the category boundaries are very clear. There are only three core hardware products - Xiaomi Mobile, Xiaomi TV and Xiaomi Router. Most of the remaining hardware devices are accessories for these three core products, and many of the hardware can be combined with games. For example, this year's video game, which is being talked about by frequency, has the same key point as the TV box. It is the game controller. In 2014, Xiaomi has released game handles that can be registered by developers, and also provides developers with internal measuring handles. Hopefully, in 2015, it will be able to produce new industry hotspots based on Android TV games.
Following the mobile game, Xiaomi is also actively working on video games. At present, the content of domestic video games is relatively lacking, which is related to the underdevelopment of overseas game lock areas and domestic video game industry. Shang Jin mentioned that the complexity of the channels has created a dilemma that many overseas excellent games cannot easily enter the Chinese market. In 2015, Xiaomi did not particularly emphasize TV, but TV is just a new growth point that needs to be promoted. Today, considering the entire platform including mobile phones, TVs, and PCs, mobile channels are spring, and the limelight is stronger. TV is ready to emerge. PCs have the potential to remain.
Shang Jin stressed that "an ecological circle is developed by explosives, and the construction of an ecological circle is conducive to the emergence of explosives." The ecosystem actually depends on explosives to develop, and the ecosystem itself is also a good foundation for product explosions. The introduction of overseas masterpieces in the development of new channels is based on the premise that there must be some good environment: the need for domestic support of the operating policy, to find a suitable partner in the country, or what power the channel can contribute. Only the agency publishers that have introduced overseas masterpieces do not lose money and pay off in order to ensure the sound development of the industry. Xiaomi is willing to support high-quality products and also encourages domestic excellent agency companies to dare to take overseas films.
On the other hand, Shang Jin believes that many overseas products can't adapt to the Chinese market not only in the field of video games, but also in the mobile game market. Therefore, domestic CP still has great potential in the mobile game market in 2015. In terms of video games, there are market potentials in shooting, fighting, and racing. “We are more hopeful that we can have a masterpiece like Halo and APPS that can quickly drive the development of the video game industry.†China has so much based on Android. For the game products developed by the system, we believe that Android itself is still the most likely developer of explosives.
Shang Jin admitted frankly that he hopes to help C3G companies in more ways in the future and use the advantages of the entire ecosystem to contribute more to the industry. This is what Xiaomi wants to do in 2015.
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