On July 28th, Haier Group’s Xiaoshuai Cinema Strategy and New Product Launch Conference was held in Beijing. As the protagonist of the conference, Xiaoshuai Cinema Aurora Movie Machine and Laser Theater released two new Internet movie machines. Fang Li, a well-known film producer from the independent film industry, and famous renminbi, Qin Hao, co-director of the China Civilization Research Center, and other big coffee all appeared at the conference. Xiaoshuo Cinema and these film industry, technology and internet industries The cafes jointly launched the "second cinema" strategy, announced the full entry into the new Internet and film industry in China, and redefined the living room culture.
The new appearance of Xiaoshuo Cinema Internet Movie Machine officially redefines living room culture
This new product still continues the positioning of Xiaoshuo Cinema's Internet movie machine. This is also the reason that Xiaoshuo Cinema has launched Xiaoshuo Movie Machine - iBox, Xiaoshuai Movie Player - UFO, etc. in a very short period of time since it was established last July. After the product line, the Internet smart entertainment terminal products were again introduced.
Little handsome Aurora Movie Machine
In the name of "Internet Movie Machine", Xiaoshuo Cinema Aurora Movie Camera can support ultra-short focus projection of 120 frames of large screen at close range; it can be easily placed in the bedroom, living room, and study, and it can be used to break the space limitations and fill families. The room for video and audio entertainment in the bedroom has solved the pain points of users who can only watch TV in the living room. It can be called the “ultimate artifact†of modern family bedroom intelligent entertainment terminals. 
Xiaoshuai Laser Theater
Xiaoshuai Laser Theater is a spectacle artifact specially designed for film and television enthusiasts. Its large wide-format high-definition picture, laser cutting-edge technology, and up to 4500Lm lumens and high color gamut blessings make it possible to obtain very stunning visual effects even during daytime viewing. The military-grade hardware quality is equipped with rich video entertainment content to fully upgrade the user's audiovisual experience. Relying on hardware and content as carrier is not the ultimate strategy of Xiaoshuai Cinema. Ma Wenjun expressed that thanks to the strong support from Haier Group in terms of product technology research and development, channel expansion, etc., Xiaoshuo Cinema has received good feedback from users on the product. Extend, do "hardware + content + film company", and even create "hardware + content + film companies + film and television operations" to build a film and television ecology closed-loop.
Launched "2nd Yard" strategy, "Let every family have their own cinema"
In addition to the new Internet movie machine, the conference site, Ma Wenjun also officially announced the second cinema strategy of Xiaoshuai Cinema.
Xiaoshuo Cinema CEO Ma Wenjun gives a speech
In China, the total number of theaters has exceeded 6,000 and the total number of screens exceeds 31,627. “But of the more than 30,000 screens, none belong to rural areas, children in rural areas, or places without cinemas. The filming rate is also less than one-third," said Ma Wenjun. What Xiaoshuo Cinema wants to do is to create a smart hardware product with movie content, let each family own its own theater, and let the movie return to the essence, establish an equal, benign, and dream-like movie distribution platform. Make a second theater with a temperature. 
In terms of channels, Xiaoshuo Cinema has formed cooperation with several hotel groups including Suyou Hotels, Home Inns, Jinjiang Group, and Guoxin Group. It is expected that by the end of 2016, it will enter 5,000 hotel rooms, allowing Xiaoshuo Cinema to penetrate the hotel. Layout of the 2nd Yard Ecology.
Xiaoshuai Cinema CEO Ma Wenjun and the on-site guests start the second theater line together
Ma Wenjun said that the brand new movie experience and better content will be brought to each place through the Internet movie machine. "Let every family own their own movie theater." This is also the wish of Xiaoshuai Cinema. Fang Li, the daughter of director Wu Tianming, and Beijing Entertainment Digital Entertainment CEO Yao Xinrong all appeared at the conference to support Xiaoshuo Cinema's support for independent film projects. Among them, Fang Li mentioned that Haier Group is a solid backing for Haier Group in its promotion and promotion of “Hundred Birds and Phoenixâ€. Haier Group has a deep relationship with the film. This time he is looking forward to Xiaoshuo’s movie industry and looks forward to Xiaoshuo’s cinema products. With the introduction of the strategy, it can bring viewers a sense of cinematic delight and bring more resources such as distribution channels for filmmakers to help the development of Chinese films.
The analysis pointed out that from the hardware to the content and then to the ecology, Xiaoshuo Cinema's 2nd theater strategy has continuously provided a reference business model for the intelligent micro-investment industry.
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