Ma Yun, who once claimed to “do not play games,†not only led Ali to enter the hand travel industry, but also recently reported investing US$10 million in Android game console developer Ouya. This gave the Android game market, which is very hot in recent times, another infusion of infusions.
From Snail's OBOX, Tengmu Technology's TIMEBOX, to the big chiefs that 360 launched in cooperation with Shallot Games... What appeals to Android game consoles attracting major manufacturers?
The host market has great potential for growth
Dust sealed for 14 years, the game console was finally opened. Recently, the State Council officially issued a circular on promoting the experience of replicating reform pilots in the China (Shanghai) Pilot Free Trade Zone. The opening of new regulations for new sales sites means that China will also become one of the largest potential markets for home console sales growth in the future. .
Android host ecosystem is more open
The Xbox version of the lock zone, PS4 game content to be reviewed, so far only one, "organic game" makes the players on the sale of these two hosts response is relatively flat.
Compared with their closed ecosystems, the Android camp ecosystem is more open, the price of thousands of dollars, and the amount of content of thousands of games are guaranteed, making the Android game console more relevant to the needs of users.
And 3 million people around the world are developing Android games, ensuring that 2,000 high-quality games are very easy. Functionally, it is more convenient for Android hosts to interface with additional services such as video and music.
Recently, the person in charge of the snail and Shallot Games has also said in an external interview that due to the open ecosystem, the future of the game console must be Android's world.
Android host space for innovation
Similar to the difference between Android phones and Apple phones, Android game consoles have more room for innovation due to the openness of the system.
Snail OBOX host can replace module
The OBOX launched by Snail has broken through the tradition of game consoles and installed replaceable modules. Once a user purchases, it can permanently meet the hardware requirements of the latest game, reduce the update iteration cost and extend the product life cycle.
In addition to the somatosensory function, the chief chiefs of the 360 ​​and Scallion jointly launched are also the absolute air rat, 6-axis sensor, vibration motor, and voice input.
More features and design innovations, coupled with a higher price/performance ratio, add weight to Android's host market competition.
The number of Android game users is huge
With the rapid development of Android, the number of Android game users is also growing. The data shows that Android has become the most popular mobile operating system in the world. From the perspective of the overall number of players, the Android system takes the lead in terms of market share (more than half of the host players and 64% of the players in the mobile game). Both use the android system, 16% use the iPhone, and only 5% use the Windows Phone. The huge user base will give Android a big market growth.
From the above four points, it can be seen that many giants including Ali have been thrown into the Andrews host market, not on a temporary basis. This market has great potential and room for development. Whoever first grabs the “site†will win the opportunity.
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