Boss Electric creates a high-end self-owned brand model

China is a big manufacturing country, but it is not a brand powerhouse. Among the products made in China, there are few products that really have core technologies and competitive advantages. Many entrepreneurs are sighing: It is more difficult to do branding and make high-end brands. It is even more difficult to be a high-end brand in China. However, the kitchen and electric industry is an exception, the high-end brand that leads the market and leads the industry, and comes from the national enterprise, the owner of electrical appliances.

Boss Electric creates a high-end self-owned brand model

Boss Electric focuses on the high-end range hood industry for 34 years. With continuous innovation and exquisite technology, it provides consumers with the enjoyment of easy cooking in the kitchen, turning the kitchen of early work into a modern-quality kitchen and a loving kitchen. Since 2012, the company has maintained a “double crown” performance in sales and sales in the market. At this point, Boss’ electric appliance has been a leader in sales for 15 years and has become a well-deserved leader in the industry.

In 1979, Hangzhou Yuhang Red Star Hardware Factory (the predecessor of the owner of electrical appliances) was established, becoming one of the first companies in China to produce range hoods. In the past 34 years, there have been old companies withdrawing and new companies entering, while Boss Appliances has always focused on the high-end range hoods, adhering to the “one foundation, one core, three features” high-end independent brand model, walking in the forefront of the industry, Create a miracle in the industry that leads national brands to high-end trends.

According to Zhao Jihong, the deputy director of the Boss Electrical Appliances Co., Ltd., “The basic principle of the boss’s electrical appliances is to focus on one industry and conduct in-depth research; one core, high-value; three features, continuous innovation in product technology, and brand enhancement. The sense of cultural values ​​has exceeded consumer expectations in consumer experience.Since its establishment, Boss has always insisted on intensive cultivation in the hood industry, relying on technological innovation, and continuously bringing high-value products to consumers and exceeding expectations. Experience, this is the reason why the boss can lead the high-end and defeat other brands."

In November 2010, Boss Electronics was listed on the Shenzhen Stock Exchange and became the first high-end kitchen and electric appliance company in China to access the capital market. The capital market has added soaring wings to the development of the boss's electrical appliances, and has also intensified the expansion of the brand's high-end. In the same year, Boss Electronics established the first domestic high-end kitchen appliance experience store in the high-end commercial circle of Hangzhou Wulin Plaza, fully demonstrated its brand culture, communicated deeply with consumers, and established a high-end brand image in the minds of consumers. In July 2013, the experience hall was reinstalled and upgraded, and the “Kitchen Source” was moved into the city center. While demonstrating various new products brought about by the owner’s electrical technology innovation, it also demonstrated the inheritance of the boss’s electrical appliances on the ancient and beautiful cooking culture.

In March 2012, Boss Electric launched the brand initiative of “There is love for rice to build more happy homes for the world” in the whole society. It has been recognized by consumers after 70, 80, and 90, and the sense of brand culture is once again enhanced. In August of the same year, China's first organic-style kitchen cultural science and technology experience museum - "Kitchen source" was completed in the owner of electrical appliances, this is not only the boss of the electrical industry as the leading brand, to practice the country's actual strategy to transform the macroeconomic strategy of economic growth, but also a sign The development mode of Kitchen Appliance Innovation Industrial Park has become the trend of kitchen electrical appliance industry upgrading, and the competition of kitchen and electric power companies has become a competition of comprehensive strength.

Boss Electric Creates a High-end Independent Brand Model In 2012, Boss Appliances achieved remarkable sales performance far ahead of its 15 years of sales. In the first half of 2013, it won five “double crowns” in the hood industry. This not only demonstrates the success of the owner's high-end self-owned brand model, but also proves that the boss electric appliance has mastered the core technological innovation, established the control and discourse power over the market, and succeeded in shaping the high-end brand, as well as industrial upgrading for other home appliance industries. The transformation and high-end road provide experience.

Today, the boss's large suction range hood has been warmly received by the market once it is launched. In China, there are 6 sets of 10 from each owner. Boss appliances once again led the market in innovation. The future boss electronics will also insist on high-end brand line, leading the healthy and orderly development of the entire industry.