At the moment, new energy vehicles have become a new outlet for the automotive industry, and many traditional car companies and even “outsiders†have laid out the industry. As a well-known domestic auto brand, BYD laid out a new energy auto industry in 2003.
According to statistics, the sales volume of BYD's new energy passenger vehicles in the first quarter of 2016 was 16,783 units, which contributed a lot to the sales of new energy passenger vehicles in China (36.4%). In addition, BYD's e6, Tang and Qin three cars entered the top ten of the new energy vehicle list, of which Tang won the new energy vehicle sales champion with 9,221 sales. In addition, in 2015, BYD's new energy vehicle won the global annual sales of new energy vehicles with 61,722 units.
"Questioning" the storm
Nowadays, BYD has adopted a policy of the east wind, and has embarked on a “Ming Roadâ€. Its new energy vehicles have been sold to many countries around the world and gradually gain a foothold in the domestic and overseas markets. This is really amazing. But BYD’s path is not smooth sailing. Since entering 2016, BYD has been subject to various "questions."
On the opening day of the 3rd China International Energy Conservation and New Energy Vehicle Exhibition, more than a dozen BYD “Qin†owners appeared near the venue of the auto show, protesting the poor quality of “Qin†and questioning its mode under pure electric mode. The cruising range is only 40 kilometers (the manufacturer "promotion is 70 kilometers", "virtual standard battery 11 degrees when 13 degrees to sell". Even the car hosted an extreme saying: "Buy BYD new energy vehicles, not repairing cars in 4S shop, It is on the way to the 4S shop to repair the car. â€
But in fact, the only question of the question of the cruising range of the cruising range is "Qin"? According to previous reports from the media, the high mileage of the cruising range has become the unspoken rule of electric vehicles. In response to these circumstances, BYD Company responded that the problem is that consumers are prone to some misunderstandings on battery power: First, the nominal power is actually available. From the perspective of battery safety and service life, in the nominal battery power, manufacturers generally retain a portion of the power is not used. Second, the meter shows the amount of charge and the actual charge. The accuracy of household electric meters commonly used in China is not enough, and the actual charging power is different from the meter display data.
But then again, BYD is really in the midst of an eventful fall. It was previously a suicide by a Nanjing dealer, and then the media questioned the “identity†fraud of its global new energy car sales champion. So is BYD the number one global new energy vehicle sales? This will be related to the issue of the definition of “new energy vehiclesâ€.
Adhere to innovation and go straight to the world's top 500
In the face of the media interviewed in Shenzhen, BYD President Wang Chuanfu replied: "BYD is going to the world by technological innovation. It should be able to win the world's applause like Huawei."
Wang Chuanfu said that BYD has encountered many difficulties in the process of growing up, but has always had great ambitions, persisted in innovation, and filled the global gap. In the field of new energy vehicles, BYD has been at the forefront of the world in terms of product and technology innovation. Thanks to the rapid growth of new energy vehicle business, Wang Chuanfu has even established a target for BYD to hit the “World Top 500â€: BYD hopes to become 2017. The world's top 500, at the latest in 2018 to achieve this goal.
In addition, the "Technical Maniac" also believes that there are three stages in the development of China's electric vehicles in the future. First, the public sector vehicles will enter the pure electric phase. Second, private cars must pay attention to work and travel. New energy electric vehicles will have worries. Therefore, BYD has built a dual-mode electric vehicle with hybrid electric and electric power. It can run 80 kilometers when fully charged, and can use fuel when traveling. The third is to enter the pure electric vehicle stage after popularizing the charging pile.
As we all know, the current trend of the development of the automotive industry, one is intelligent, and the second is new energy. New energy vehicles are an inevitable choice for low-carbon vehicles. BYD's decision-making layer has long been aware of the future energy and environmental crisis, as well as the vast space in the green and environmentally friendly new energy field. Therefore, the development direction of new energy has been adhered to for many years. . At the same time, BYD's “7+4†full-market coverage strategy released at the 2015 Shanghai Auto Show is gradually being realized and has achieved important results.
Starting from new energy private cars, city buses and taxis, by 2015, new energy vehicles have been added to four areas: intercity passenger cars, commodity logistics vehicles, building flow cars, and sanitation vehicles. In 2016, BYD's new energy vehicles will further cover the fields of warehousing, airports, ports, mines, etc., so that new energy vehicles will be covered by the whole market, and all the oil-using places in China's road traffic will be solved by electricity. in the end.
Now, through independent innovation, BYD has developed the ability of “curving overtaking†and has seized the market gap by “speed†through the integration of technology research and development and vertical integration of production. Wang Chuanfu, the head of BYD, believes that the auto industry will face a reshuffle. Today's traditional giants may become past tense. Only by taking the lead in strategy, dare to invest and deeply master the core technology, it is possible to develop in new energy vehicles. Take the lead.
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