Electronic enthusiasts early eight: Yesterday, Guangdong Unicom and Guangdong Telecom stood on the press conference and jointly promoted the "True Full Netcom mobile phone." Southern reporters saw on the scene that Huawei, glory, Xiaomi, Jinli, OPPO, vivo and other terminal brands were supported by the platform at the entrance of the venue.
Although Guangdong Telecom and China Unicom did not mention any of the "mobile" or "4G +" keywords at the press conference, the industry is unaware of it: Telecom and China Unicom's full Netcom benchmark is mobile 4G +. In fact, this is only the cornerstone of the dispute between Telecom Unicom and mobile traffic, and the competition between the two sides has intensified.
The battle of carrier traffic? What is "full Netcom" and what is mobile "4G +"?
Nandu consulted professionals and found that the whole Netcom mobile phone is a mobile phone with two card slots, which can “take all the way†to the network of the three major operators. Which card should be used for which card, 4G can be switched at will. The so-called "mobile 4G + model", that is, the custom model of mobile phone manufacturers and mobile cooperation, is limited to the use of mobile 4G signals, other operators SIM card inserted into the secondary card slot can only use 2G traffic. This means that the mobile custom 4G+ has caught up with the traffic growth channel of the mobile phone's secondary card.
However, current traffic revenue is already an important revenue for the three major operators. In the latest performance reports of the three major operators, traffic revenue has surpassed services such as voice calls and SMS, which has provoked the growth of telecom operators' revenue growth.
At the same time, mobile occupies a large number of 4G users. Yesterday, China Mobile Chairman Shang Bing revealed at the 2017 World Mobile Conference that as of now, China Mobile's 4G subscribers reached 583 million, which will reach 630 million by the end of this year. In contrast, the other two operators, China Telecom's 4G users currently reach 1. 4.7 billion, China Unicom 4G users reached 1. 3.3 billion. The two sums are not as much as half of the move.
Sun Yanxi, dean of the First Mobile Phone Research Institute, believes that a large number of mobile phone manufacturers are now producing dual-card dual-standby mobile phones, which is a good opportunity for Telecom and China Unicom to develop in the cracks. The second card slot, and the full Netcom for the three major operators, the opportunity is equal.
Therefore, China Unicom and China Telecom are pushing hard to promote the popularity of all Netcom mobile terminals. As early as 2015, the two sides jointly launched the "Six-mode Netcom Terminal White Paper". In April 2016, the Ministry of Industry and Information Technology issued the national standard for the six-mode full Netcom mobile phone. On June 9 this year, the standard was released by the international authoritative organization G SM A. Telecom and China Unicom also started intensive attacks this year. China Telecom and China Unicom branches in Henan, Sichuan and Guangdong are all working together to promote the popularity of all Netcom mobile phones.
The goal of Telecom and China Unicom is that this year's Netcom mobile phone market share will reach more than 85%. Increasing the market share of Netcom means increasing the chances of traffic growth.
How does the vendor channel stand up?This battle of traffic has come so densely and violently that terminal vendors and channels have also been rolled in.
Recently, Henan Mobile requested the subordinate business halls and supply channels to remove O PPO mobile phones, and “sell an OPPO mobile phone with a fine of 500 yuanâ€. According to industry insiders, this is mainly the most important product of O PPO this year. The R 11 is the first to launch the full Netcom version, and the R 11 first sales day has not launched the mobile 4G + customized products.
After that, Henan Mobile began to census the province's channels. “There was no hard requirement at the beginning, 4G+ models accounted for 20%, and now the 4G+ models accounted for 50% after the province’s census, and the proportion of 4G+ models in the mobile channel was 100%â€, one from The mobile phone channel in Henan told Nandu that the current mobile stores (including business halls and mobile channel providers) accounted for up to 80% of the total offline channels in Henan Province. "Now the goods from mobile and mobile phone manufacturers are 4G + models."
At the same time, mobile provides incentives for other mobile channels. The above channels revealed that “selling XX 4G+ can get rebates, but the mobile requirements are too high, and 4G+ can only get half of the rewards.â€
However, at today's press conference, Gao Hongchao, general manager of the marketing department of China Telecom's Guangdong branch, said that Guangdong Telecom and Guangdong Unicom will form a joint team to make full use of China Unicom's crowdfunding activities and Telecom's Excellence 100 program. Negotiate with manufacturers to expand the scale of purchase and sales of Netcom; in the terminal sales link, gather channel resources of both parties and increase the sales network of All Netcom.
However, as the last speaker of the terminal brand manufacturer, Ma Daojie, the four-month vice president of Lenovo Group, said bluntly: "The whole Netcom mobile phone is particularly beneficial to manufacturers, and manufacturers will not worry about one more SK U. Our cost can be Further reduction; it is also conducive to reducing costs and rapid development of the entire industry chain."
"Standardized" production is not just the expectations of Lenovo. When Telecom and China Unicom just launched the full Netcom standard in 2015, Coolpad launched the "All Devil King" mobile phone in September of that year, which is the world's first true full Netcom mobile phone. Zhang Ke, vice president of Coolpad Group, also said at the press conference yesterday that it believes that Netcom will become the mainstream in the future. "In order to build a benign terminal industry chain, we need to standardize production at the terminal and form a synergy in the industry chain, thus driving the overall optimization and upgrading of the industry. ."
According to the data provided by Wang Junshi, deputy general manager of the marketing department of China Unicom Guangdong Branch, all parties in the industry responded positively. Chip companies Qualcomm and MTK have launched 38 chip platforms, covering multiple price segments in high, medium and low. 700 true Netcom mobile phones enrich the user's choice.
How do consumers choose? The same model of mobile phone, which consumer will choose?Zhong Ping, general manager of China Telecom Guangdong Co., Ltd. pointed out at the meeting that the comprehensive promotion of the six-mode Zhenquan Netcom standard has changed the mobile phone sales model based on customized machines, enabling consumers to have independent choices; standardized and large-scale terminal production. The way also allows the terminal manufacturers and sales channels to have more room for profit. “The Ministry of Industry and Information Technology officially promulgated the six-mode Netcom standard in June last year, and the Netcom mobile phone has been unanimously recognized by terminal manufacturers and consumers. The market share has rapidly increased from less than 20% in 2015 to 75%.â€
The shipments of all Netcom mobile phones are also gradually increasing. According to the “Analysis Report of Domestic Mobile Phone Market Operation in March 2017†issued by China Information and Communication Research Institute, China’s 4G mobile phone shipments in March were 39.395 million units, and Netcom’s mobile phones accounted for 80%. 8%. Zhong Ping expects that it will exceed 85% by the end of this year and become the absolute mainstream of the 4G mobile phone market. Insiders pointed out that in this context, mobile will undoubtedly bear huge market pressure.
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