Consumer experience is not ideal
The first live program found through investigation that some consumers were disappointed after some experience with LED curved TV. Mr. Chen is one of the members of the report. At the beginning of this month, he spent about 15,000 yuan to buy an LED curved TV. The screen is slightly curved, but the price is more than the same size flat TV. Several times. Mr. Chen originally hoped that with the use of curved TV, he could enjoy the cinema-level visual experience at home without leaving home, but what surprised him was that the viewing effect of high price was actually not ideal, which was said to be the purchase guide. The "fashionable and novel curved screen is designed according to the curvature of the human eye, and the perception will be better" is not consistent; he also stressed that the quality of the samples played live during the purchase is better, and the immersion is better, but back After I found out that I used it to watch ordinary TV, I felt very immersed.
In addition, in the experience, LED curved TV also has the problem of image distortion and serious reflection. If you are not sitting at the center of the curved TV when you watch TV, the picture will be distorted; at the same time, if the indoor light is not uniform, the screen will be seriously reflective. In this regard, Mr. Chen feels that the user experience of LED curved TV is not proportional to its high price; if it can be re-selected, at the same price, he will tend to choose a larger size or better quality flat-panel TV.
Expert opinion is not mature
Mr. Chen’s full doubts about LED curved TV also reflect the current thinking of some consumers. Is it the highlight of the business? In order to fully understand the production process of LED curved TV, the program reporter contacted the vice president of Color Research Institute of Tsinghua University. On the one hand, Song Wenwen, the director, said that the business’s claim that “the screen is more curved and fits the curve of the human eye†is really just a propaganda gimmick. If it is from a physiological point of view, sitting in the middle of the axis is the most eye-catching way of watching. That would limit the observation of other angles.
On the other hand, she also reveals from the technical level that the LED curved TV sold in the market is not the original curved screen, but the truth that the original plane is forced to bend, such a curved screen is essentially an ordinary LED flat screen. What changed was only its physical properties, and it was this kind of process that led to poor viewing of LED curved TV.
Finally, Song Wenwen, deputy director, also analyzed LED curved TV from the perspective of technology and price: the lack of vividness of the picture is due to the fact that the screen after being bent as a backlight will have a certain angle of light leakage; its price is high due to The value-added part is on the trend rather than the technology.
After drawing on the views of Mr. Chen and experts, consumers are faced with the complicated TV models in the market. How should they choose? For consumers who purchase TV, the purchase still needs to start from their actual needs. Quantity, family space and acceptable price range. Curved TV is not the absolute best choice, but a marketing gimmick. Consumers should choose to buy carefully.
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