In the past few years, the drone consumer market, DJI, a global drone manufacturer with a market share of about 70%, launched agricultural drones in late March 2016, but First in the field of agricultural applications. At the end of 2017, the new agricultural drones were launched, and the overwhelming price strategy once again seized the market, causing criticism from competitors. It is not conducive to after-sales service and competition. According to reports, Dajiang published three agricultural drones in December 2017: MG-1S Advanced, MG-1P, MG-1P RTK (Real-TIme KinemaTIc) version, which can perform crop consultation and monitoring, irrigation management and Spray pesticides. Dajiang said that although it has not yet made a profit in the agricultural drone market, it has achieved nearly 70% of the mainland market share.
What worries the industry is that according to its overall price reduction strategy, the price of the new aircraft will be 12% lower than the old model launched in November 2016. In addition, Dajiang also provides a priority preview of DroneDJ's other unmanned Phantom 4 RTK, although there is no exact timetable and pricing information, but it is speculated that this may be specialized in the agricultural market, with RTK. One of the least capable drones. Hanwu Airlines of the mainland said that the low-cost strategy of Dajiang has a great impact on the agricultural market, because Hanhe’s UAVs use gasoline as fuel, while Dajiang’s UAVs use battery-driven, customers complaining about Han and No. The price of man-machine is 3 to 4 times that of Dajiang. However, Anyang Quanfeng Aviation Plant Protection Technology believes that the industry will focus on the performance and efficiency of agricultural drones in the future, rather than looking at the device itself and the price.
The destructive price of Dajiang is still highly criticized by other competitors in the agricultural drone market. It is believed that various after-sales services, including training and guiding the new driver to operate the drone, will be greatly affected by the price war. Moreover, Dajiang was not the first to be accused of taking predatory price strategies to win market share and force competitors. In the summer of 2017, the US Immigration and Customs Enforcement (ICE) bulletin alleged that DJI’s innovation stifled competition, and in order to effectively force major competitors to withdraw from the market, the price was reduced by 70% in 2015. Through dumping, DJI has allowed competitors such as Yuncee Xiang, French Parrot and US 3D RoboTIcs USPER to stop manufacturing because they cannot compete on price.
As a result, DJI was able to sell the Category One unmanned aircraft system (UAS) at a price of approximately US$900 in the United States, compared to the first class of UAS products of the same class with other manufacturers. 500 dollars.
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