Recently, the new generation of Gree mobile phones passed the network access license of the Ministry of Industry and Information Technology. Gree making mobile phones is nothing new, but in the current global mobile phone market sales are showing a downward trend, is Gree still making mobile phones strategically? In fact, Gree is not only interested in the mobile phone market, but also revealed its ambitions for the future smart home market. Not only Gree, but many traditional electrical appliance manufacturers including Midea, Haier, and TCL are all deploying in smart homes.
However, domestic BAT has long established an ecological bureau in the smart field. In addition to the development of core product mobile phones, Huawei and Xiaomi have a huge layout in the smart home product line, especially the development model of the smart home ecological chain created by Xiaomi. There have been some achievements in the market. With Internet companies also entering smart homes in large numbers, traditional manufacturers want to become the dominant players in the smart home industry. Do they have enough strength to compete with BAT? Who will be the controller of the smart home?
The smart home market has reached a scale of hundreds of billions, and electrical appliance manufacturers are eyeing it
With the advancement of technologies such as the Internet of Things, big data, and cloud computing, smart homes with a high degree of artificial intelligence will be the ideal state of homes in the future, which also makes the smart home market promising. According to the latest research report "Global Smart Home Market Forecast 2018" released by Strategy Analytics, the global smart home market reached US$84 billion in 2017, an increase of 16% from the US$72 billion in 2016. In 2018, the total global consumer spending on smart home equipment, systems and services will be close to 96 billion U.S. dollars, and the compound annual growth rate during the forecast period (2018 to 2023) will reach 10% to 155 billion U.S. dollars.
The craze for smart homes is so high. As an important member of the consumer-facing terminal link, home appliances are of great importance. Therefore, electrical appliance manufacturers have naturally begun to take action. Electrical appliance manufacturers represented by Haier, Midea, Changhong, TCL, and Gree have long started smart businesses.
For example, Haier focuses on the exploration and practice of "smart homes externally and interconnected factories internally", allowing users to experience the "zero distance" intelligent services brought by Haier's smart air conditioners. Midea takes "intelligent manufacturing" as its new strength. In the past year, we have not only accelerated the deployment of smart production lines and smart factories, but also entered the upstream robotics field through the acquisition of German KUKA and other means.
In order to pave the way for smart homes, some electrical appliance manufacturers have also begun to try to make chips and mobile phones. Earlier, Dong Mingzhu said in a high-profile manner that Gree would invest 50 billion yuan to enter the chip field. Some time ago, Konka Group also announced that Konka Group will establish a semiconductor technology division and formally enter the semiconductor industry.
It can be seen that they have all formulated development strategies on the road of smart homes, but the current smart home applications are still in products, application scenarios and user needs. There is still a lot of room for development. This is still for electrical appliance manufacturers. There are great opportunities.
Electrical appliance manufacturers do not want to lose control of the smart home field, but they are far from the BAT giants
In order not to lose this traffic entrance of smart homes, the layout of electric appliance manufacturers on smart homes is quite comprehensive, but compared with the BAT giants, they are still not strong enough to grab this traffic entrance. The layout of BAT giants in the field of intelligence is not just one-sided, but to create an ecological platform from the platform and hardware together.
As the development of the domestic Internet has gradually developed to a bottleneck period, the BAT giants have entered the second half of the competition. This competition field is more intensive and meticulous. How to make good use of data is the key point. Therefore, artificial intelligence has become the next competitive goal of BAT. They had set up their own games in this field a few years ago. The rise of artificial intelligence is the product of scientific progress in big data and cloud computing, and it is also the inevitable result of mankind's yearning for the future world. The Internet giant "BAT", which is at the forefront of technology, will naturally not miss the opportunity. Among them, Baidu has the first layout, Ali is the second, and Tencent is the latest.
I have to ask who are the current competitors of BAT. I guess there is no accurate answer to this question. Their development has long since stopped at a certain level, but has crossed boundaries, from urban management (smart city) to transportation (autonomous driving). Going to hospitals (smart medical care), BAT's series of measures have changed the perception that Internet companies only focus on online resources in the past. They are now vigorously developing the strategic layout of the smart field based on their own advantages.
In addition to actively deploying in popular areas, they have invested one of the best in capital and resources, and they are also vigorously recruiting talents. BAT is frantically digging for talents on a global scale. For example, Alibaba once had a group specializing in digging professors from American universities. The purpose was to lure researchers in the field of artificial intelligence into the Alibaba system, even Join Alibaba.
Therefore, for BAT, their layout in the smart field is at the entire industry level. Smart home, as an important part of it, is also a key layout in their strategic plan. It is reasonable for electrical appliance manufacturers to want to develop in smart home. Among them, they are not dominant in terms of technology, resources, and strength. Instead of competing for the traffic entrance of smart homes, it is better to make smart home appliances and win the consumer market with products to gain a firm foothold in the field of smart homes.
BAT is a prison, and Apple Homekit is advancing bravely. Who is the king of the smart home market?
Although the current smart home market potential is huge, it has not attracted a real hot scene in the consumer market. The reason is that the platforms launched by the BAT giants are locked in a prison, and they all want to become the platform controllers of this industry, but the reality is that the industry is standardized. Without unification, at the same time, it is not possible to achieve control of hardware products and supply chain in the field of e-commerce, and smart appliances cannot be interconnected and compatible with each other on the interface. On the other hand, many electrical appliance manufacturers just take advantage of this hot spot. The so-called smart appliances do not have high technical content, which makes their products unable to truly attract consumers.
Although BAT is well deployed in smart homes, no one has taken the leading position in this regard. The domestic smart home platform is still in a chaotic situation. Before it has been divided up, overseas companies are actually full of them. Ambition.
Recently, Google has cooperated with JD.com. Reports revealed that Google will use JD.com to sell Google’s consumer hardware, such as the Home series of smart speakers. This shows that Google is also coveting this huge market for smart homes in China. Overseas Google, Amazon, and Apple all have smart home platforms. In particular, in order to enter the Chinese market, Apple’s homekit simplified its certification process, R&D threshold, and development test tools, lowered the product development threshold, and increased by nearly 100% as soon as the requirements were lowered. Products.
It has to be said that Apple’s current market channel operation capabilities, supply chain, brand reputation, product recognition and market acceptance in the Chinese market have their own advantages. Although BAT has local advantages, Apple’s accumulated advantages in China in recent years have become more and more important. The invention shows that the strength to occupy the smart home platform like the iOS system is still enough. Of course, who can ultimately succeed in the smart home market depends on the technical strength, industry appeal and cooperation model. At present, the strength of BAT is still available. The key is to see whose platform can eventually become the industry standard, and who can truly become the leader in the smart home industry.
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