The big screen TV market is becoming a new battlefield for the living room economy. The battle between OLEDs and quantum dots is still in full swing, and laser TV has quietly joined the battle. A few days ago, the nut launched a new 100-inch nut SC laser TV, priced at 9998 yuan, the price is almost equal to the 10,000-yuan laser TV released by Xiaomi in June 2017.
At the 2018 International Consumer Electronics Show (CES) in early January, major giants released 8K, OLED and other future display technology products, and Hisense and Changhong's 4K laser TV series products also became a highlight.
However, the reporter recently visited various major home appliance stores in Beijing to understand that laser TV is still a niche product, and the display effects of major brands on the market are also different.
Insiders pointed out that at present, laser TV is still in its infancy, and the form of laser TV will take time for consumers to understand, digest and accept.
In this regard, the reporters respectively sent a letter to the Nut Laser Cinema, Hisense Electric and other companies on the current development of the company's laser TV business and related strategic planning interviews, but as of press time, did not receive the above company reply.
Market limited?To put it simply, unlike traditional TVs that emit light through screens, laser TVs are laser-based projectors and projection screens that use reflective ultra-short-focus projection technology to provide a good picture in high-brightness environments.
At the CES show earlier this year, Hisense displayed 80-inch, 88-inch, 100-inch, 150-inch series laser TV products and launched a 150-inch two-color 4K laser theater; another domestic manufacturer Changhong also released the world's first home three-color 4K Laser TV new C7TU, and released the world's first laser display optical screen spontaneous sound system.
In fact, since 2016, Internet companies such as millet, nuts and rice have joined the laser TV camp. Xiaomi, which has always been known as the “price butcherâ€, released a laser TV product with a price of 9999 yuan in June last year; In the month, the nut smart theater will push the price of new products to millet, and set off the battle for laser TV within ten thousand yuan.
However, the reporter from the Japanese newspaper visited a number of home appliance stores in Beijing and learned that compared to the traditional large-screen TV sales, laser TV is still a niche product. In a Suning Tesco store in Xicheng District, Beijing, the reporter noticed that Hisense Laser TV opened a special exhibition hall, but only showed a 100-inch laser TV, which sold for nearly 70,000 yuan. Sales staff told reporters that the sales of this laser TV is not bad, can sell one or two units a month. Another 100-inch laser TV with a price of more than 30,000 yuan is basically unattended.
"The main thing is to look at the demand. At present, the customers who purchase laser TV are mainly commercial, mostly used in conference rooms, but such requirements are not high on the quality of the image; another few consumers are movie lovers, and they hope to build a home at home. Cinema effect, compared with traditional TV, laser TV picture is more stable, it is not easy to appear visual fatigue." A salesperson admits that the current laser TV display results are different, most products on the market are still 2K or even less than 2K effect. Even with 4K laser TV, the current lack of film source is still a major promotion problem.
Liang Zhenpeng, a senior observer in the home appliance industry, told this reporter that the essence of laser TV is still "laser projector". The difference is that the laser projector with curtain, audio and TV chip has become a "laser TV". ". "Because laser TV has congenital technical disadvantages in terms of brightness, resolution, contrast, etc., it can not display good visual effects in a bright environment, and it takes time and effort in installation and debugging. Therefore, laser TV is more suitable for meetings, Commercial markets such as office and education, not individual consumer markets.†Liang Zhenpeng said.
Competing for the big screen market in the living roomDisplay technology has evolved to date, from plasma technology to liquid crystal technology to today's popular OLEDs and quantum dots, which have undergone several iterations. But in fact, laser TV is not a completely new technology. As early as the 1990s, the prototype of laser TV has emerged. In 2005, Sony built a 500-square-meter giant laser theater at the Aichi Expo. After that, Japanese and Korean companies such as Sony, Mitsubishi, Panasonic, Toshiba, and Samsung all researched or launched laser TV products, but they were not popular because of the immature technology.
In recent years, with the upgrade of consumption, grabbing the big screen market in the living room has become one of the growth points of major TV manufacturers. In 2014, Hisense, Changhong, Konka and others launched laser TVs. There is a saying in the industry that 2015 is called the "first year" of laser projection display.
However, the real explosion of laser TV appeared in 2017. According to the “2017 China Color TV Market Summary Report†released by Aowei Cloud Network, the sales of laser TV in 2017 increased by 200% compared with 2016. However, it is worth noting that at present, the absolute value of laser TV sales is relatively small compared to the entire color TV market capacity. The total number of channels promoted by Ovi Cloud shows that the total sales volume of China's laser TV in 2017 is only 76,000 units, and it is expected to reach 164,000 units in 2018. In 2017, the retail volume of China's color TV market decreased by 6.6% year-on-year, and there were still 47.52 million units sold.
“Overall, laser TV has great potential in the segmentation of differentiated products, and its growth has been very fast in recent years. The advantages of laser TV are obvious. With the maturity of technology, higher brightness can be achieved now. And resolution, 4K laser TV is also rapidly popularizing. But overall, laser TV is still in its infancy, and the TV form of laser TV will take time for consumers to understand, digest and accept." Aowei Cloud Network Display Industry Research Director Cui Jilong told this reporter that although the price of laser TV is cheaper than the LCD TV of the same size, the absolute value of the price is relatively expensive. At present, only the brands such as Hisense and Changhong, which promote the laser TV in mainstream brands, are not the majority in the entire TV brand group, resulting in the current low penetration rate of laser TV.
The reporter noted in Suning Tesco and other home appliance stores that the current mainstream 100-inch traditional brand laser TV products are tens of thousands of yuan, while Jingdong Mall shows that some Internet brand laser TV prices are around 10,000 yuan. "The price is very cheap, it involves product specifications and standards. Some low-profile laser TVs will also disrupt the market and affect consumers' experience in laser TV." Cui Jilong said.
In the eyes of the industry, the current large-scale TV has become the mainstream development trend. With the price reduction of the panel, the price of large-size traditional TV will continue to be close to consumers. "The 65/75-inch large-size TV penetration rate will increase rapidly. In the future, in the large-size market, laser TV and traditional TV will form a certain competition." Cui Jilong said.
At the same time, according to the “2017 China Color TV Market Summary Report†released by Aowei.com, in 2017, the market share of large-screen color TVs showed an increasing trend. After the market share of 55 inches reached 1/3, 65 inches became the industry's most concerned. Large size, the market share of large size 65 inches and above in 2017 increased by 2.5%. In 2018, with the successive launch of several 10.5-generation lines, the future 65-inch will continue to maintain rapid growth.
According to Lu Renbo, a researcher in the home appliance industry (market), the future development of laser TV cannot be denied. Of course, this has a lot to do with price and technology. Whether laser TV technology can mature as soon as possible is crucial.
The utility model relates to a medical atomization treatment and humidifying device belonging to the technical field of medical equipment and household appliances.
Professional Medical Atomization manufacturer is located in China, including Medical Vape,Dose Control Vape Pen,Supersonic Wave Vape, etc.
Medical Atomization,Medical Vape,Dose Control Vape Pen,Supersonic Wave Vape
Shenzhen MASON VAP Technology Co., Ltd. , https://www.disposablevapepenfactory.com