The 103rd China Import and Export Fair (hereinafter referred to as "Canton Fair") is nearing completion. The reporter of the Morning Post sent a reporter at the Canton Fair to learn that the shrinking of the European and American consumer markets has made the corresponding foreign trade route no longer. Many exhibitors have participated in Fujian. While stabilizing old customers, the company is actively exploring emerging markets such as South America, Africa, the Middle East, Southeast Asia and Eastern Europe.
European and American consumer markets shrink
At the Canton Fair site, many exhibitors reported that the number of European and American merchants attending this session was less than in previous years. The enterprise believes that the US economic downturn and the trend of exchange rate changes have had an impact on European and American customers, especially some large buyers are still in a wait-and-see state.
Foster, a buyer from Oklahoma, USA, said in an interview with the Morning Post that many large retailers in the United States are not doing well today. The consumer market is greatly affected by the subprime crisis. Many Americans are beginning to change their spending. The habit of learning to tighten the belt to live, many people will queue up in the middle of the night to buy discounted goods. The retail sales of large shopping stores are also decreasing.
In order to prevent the unsalable goods, the Canton Fair did not purchase it as it did in the past, but only brought some catalogues back, and then searched for suitable Chinese suppliers according to actual market demand.
A French buyer, Danny, told reporters that the shrinking consumer market triggered by the subprime mortgage crisis is spreading from the US to Europe. She said: "Now the consumption market in many countries in Western Europe is getting worse and worse, and market demand is declining further. On the other hand, China's export commodities are rising again, so we came to the Canton Fair and we are in a dilemma. ."
The person in charge of Quanzhou Baiya Gifts Co., Ltd. said that its products are mainly exported to European and American markets, such as the United States, France, Italy, Spain, etc. However, due to various factors of internal and external environment, their export pressure is increasing. "The economic downturn in the United States has spread to the European market, so we feel that it is getting worse and worse in the entire European and American markets. Because the number of European and American customers has decreased, domestic companies have become more fiercely vying for customers," the official said.
Emerging market purchasing power rises
In the business field, there are always people who laugh and laugh. At the same time that the consumer market in Europe and the United States has shrunk, the purchasing power of international emerging markets has been rising, attracting the attention of the foreign trade community and bringing opportunities to Fujian export enterprises.
In the interview with the Morning Post reporter, Colombian buyer Mike, who bought 100,000 cameras in the Canton Fair, said that in recent years, Colombia’s economy has developed rapidly, consumers’ purchasing power has also increased, and more and more consumers like it. Chinese products are of good quality and low price. "This is my first time to come to China to purchase, but the harvest is very big. The products sold here are much cheaper than those sold in Colombia, so I didn't bargain with the Chinese suppliers and gave him a big order. I think, there are This cooperation, we will often come to China to import goods in the future," Mike said.
According to reports, Colombia is located in the north of South America, across the Caribbean from North America, products can be transported by Caribbean to Central America, the Caribbean countries and the United States and Canada, but also through the Caribbean, Atlantic to Europe. . In addition, Colombia, Mexico, and Venezuela have mutual tariff reduction agreements, and Colombia has also signed free trade agreements with Chile, and the global market is becoming more and more powerful.
The person in charge of Fujian Jinwang Textile Co., Ltd., which is mainly engaged in home textile products, said: "Our major customers are no longer in major European and American countries. Since last year, the purchase volume of customers in Greece and Brazil has been increasing and it has become a major customer of our company. There is a lot of value for a large cabinet of home textile products. One of our Brazilian customers is a big cabinet every time they place an order, and the speed of turning the order is very fast, that is, the next one is immediately after the order is released. The order of the cabinet has been kept on the ground," the official said.
In this regard, Chen Danfeng, director of the Fujian Foreign Trade and Economics SME Service Center, analyzed that in this session of the Canton Fair, buyers from emerging markets such as the Middle East, Eastern Europe, South America, Africa, and Southeast Asia have come more. Enterprises should seize this opportunity and explore new ways. City often
He said that in the face of declining demand in the European and American markets, if companies can accelerate their entry into emerging markets and develop products that are suitable for consumption habits and market characteristics in emerging market countries, they will be able to unearth a major opportunity for corporate development after the reduction of orders in Europe and the United States. Now some countries in South America, Eastern Europe, Africa, Southeast Asia and the Middle East are developing rapidly, and the purchasing power of the local market is rising.
Opinion: You can play "Environmental Technology"
During the interviews, many companies put forward the idea of ​​conquering emerging markets. It is generally believed that for companies that have been exporting to European and American markets, they can choose to shift their export focus to emerging markets, but they must adjust their export ideas. To better adapt to the market needs of these countries.
Among them, Jiang Dunjin, deputy general manager of Fuzhou Deyicheng Import & Export Co., Ltd., which is mainly engaged in telescope business, has quite an idea. "In the face of various factors such as raw materials, labor, exchange rates, etc., we adopt a strategy of developing environmentally-friendly materials to increase the technological content of products, thereby increasing export prices and profits." He said, "We have recently increased efforts to find environmentally friendly materials. For the development of new products, the newly launched photoelectric telescope has been produced with environmentally friendly materials. After the product launch, it has been popular among customers and the price has increased."
The person in charge of Jinjiang Yiguang Lighting Co., Ltd. said that the company has developed a number of energy-saving and environmentally-friendly lighting products, which are favored by customers. "At present, most of the LED lights on the market are fluorescent tubes with mercury inside. After the products are discarded, if the products are not specially treated, the mercury will pollute the environment. Our newly developed Products, with new environmentally friendly materials instead of mercury. In addition, we have also developed a lot of energy-saving lamps, very energy-saving, consumers use this type of lighting, how long it takes, the savings of electricity is equal to the cost of buying lights. He said, "In fact, from the perspective of customers in Brazil and other countries we contact, their environmental protection and energy conservation awareness are constantly strengthening, so these products are very popular with them."
According to expert analysis, consumers in emerging market countries are very quick to accept new products, especially those with high technology content, because the overall technological level of these countries is not as good as China, so even though these are “green technology†brands Commodities are much more expensive than ordinary goods, and local consumers still agree with the technical added value of the products.
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