According to the DisplaySearch report, global TV shipments steadily increased quarterly in 2010, but shipment growth in the first quarter of 2011 fell sharply, with a year-on-year increase of only 1%. In the first quarter of 2011, total TV shipments were 55.2 million units, which was a 29% drop from the same period last year. The main reason is that the volume of shipments in the fourth quarter of 2010 was too large and the year-on-year increase of over 15% exceeded the growth rate of the retail market, resulting in a backlog of post-holiday inventory in many regions. In addition, due to the implementation of the government-encouraged policy Eco-Point, Japan's TV shipments in 2009 and 2010 showed explosive growth, which led to a sharp decline in the year-on-year growth rate in 2011. The slow growth of shipments in North America, Western Europe, and China also contributed to the slowest increase in shipments in the first quarter.
“As the global TV market moves out of the depression of the Great Depression, television brands and retailers cut their prices to achieve higher market share,†said Hisakazu Torii, vice president of television research at DisplaySearch. “But excessive market competition will make it difficult for brand owners.†Profitable, so they will introduce some new TV features to slow down the price drop; but this may affect the kinetic energy in mature markets."
From 2008 to 2010, global shipments of LCD TVs increased rapidly, and LCD TV shipments maintained an annual increase of 32-36%. However, LCD TV shipments in the first quarter of 2011 were 44.3 million units, an increase of only 9% year-on-year, which is the lowest historical growth rate and the only single-digit growth, partly due to expectations for the World Cup football market. Too high, TV shipments have increased in many regions, causing shipments to increase by as much as 50% in the first quarter of 2010.
Since the sluggish growth in 2009, plasma TV shipments have steadily increased for six consecutive quarters. Shipments in the first quarter of 2011 increased by 6% year-on-year, and shipments reached 3.65 million units. However, there are signs that this increase has begun to decline, especially in Japan and Europe. In addition, the growth of plasma TV shipments mainly comes from 720p HDTVs, not 1080p full HDTVs. This shows again that the value of plasma TVs and their popularity with the market are due to lower costs and cost-effectiveness. According to the brand, Panasonic focused on 1080p Full HD products, and some of its market share was snatched away by brands such as Samsung and Lekner Electronics.
In the first quarter of the year due to the Chinese Lunar New Year holiday, China has again become the market with the highest shipment volume. However, as CRT TV shipments continued to fall, and LCD TV market demand did not reach expectations at the beginning of the year and inventory stocking and other situations caused the growth of LCD TVs to decline by 5%, the overall Chinese TV market shipments fell by 2%. In Japan, North America, and Western Europe, TV shipments fell sharply in the first quarter due to higher inventory growth in the fourth quarter of 2010, and TV shipments in North America totaled 8.4 million units, an annual increase. 2%; while Western Europe shipped 9.3 million units, down 7% from the same period last year.
In the first quarter of 2011, the annual growth in developed and emerging markets was weak, and TV shipment growth was 0.7% and 0.8%, respectively. For flat-panel TVs, the annual growth rate of TV in emerging markets is 17%, while that in developed markets is only 0.8%. This shows that the developed markets have completed the conversion process from CRT to tablet.
LED-backlit LCD TV shipments increased to 35%; 3D TV shipments accounted for 4%, and revenue accounted for 12%
The market share of LED backlight continued to increase, from 30% in the fourth quarter of 2010 to 35% in the first quarter of 2011. In the first quarter of 2011, LED LCD TV shipments rose to 15 million units, compared with 3 million units a year ago. LED TVs are rapidly gaining popularity in emerging markets. Almost 20% of LCD TV shipments in each region are LED backlights, most of which are edge-lit LEDs. In addition, the penetration rate of LEDs in LCD TVs with a size of 40" or more has reached 50%.
Although 3D is a new type of TV, it has occupied an important revenue share. Revenue accounted for 12% of revenue in the first quarter of 2011, accounting for a higher percentage in certain regions. In the North American market, emerging brands quickly entered the 3D space, opened up the 3D TV market, and gained market share from leading brands. The 3D penetration rate has rapidly increased, accounting for nearly 20% of total TV revenue, and accounting for nearly 25% of television revenues in the size of 40+. With 3D technology entering the lower-end TV products, the It is a low refresh rate LCD TV, and the overall market share of 3D is gradually increasing, with 90% of 3D LCD TV refresh rate of 240Hz or higher in the fourth quarter of 2010, and 36% of 3D LCD TV refresh rate of 60Hz in the first quarter of 2011. Or 120Hz, both costs are greatly reduced.
Samsung is the world’s number one TV brand, with LCD TVs and plasma TVs leading the market in terms of revenue. In addition to the mainland market and the Asia Pacific region, Samsung’s revenue in other regions leads other brands, and the mainland market is dominated by local brands. LGE is dominating Asia Pacific. Samsung leads Matsushita in global plasma TV shipments, but its revenue is still lower than Panasonic. Samsung's total revenue from flat-panel TVs rose slightly compared to last year, which was 22.2%. In the highly competitive North American market, Samsung’s shipments of LCD TVs still can not shake off the gap with Vizio, but benefited from its high proportion of 40′′ and above, Samsung is far ahead of revenue.
Lejin Electronics is the world’s second-largest TV brand with a market share of 15.0%, up 2% from the previous quarter and slightly up from the previous year. In terms of revenue, Lejin Electronic LCD TV ranks second in the world, plasma TV ranks third in the world, CRT TV ranks first in the world, and CRT revenue is more than twice as high as other brands. In the first quarter of 2011, Sony’s revenue from flat-panel TVs accounted for the third highest in the world, but fell sharply from the fourth quarter of 2010 due to the decline in Japanese shipments and the loss of North American market share. Sharp and Panasonic are ranked in the top five in the world, with little difference between the market share and the previous quarter.
Samsung is the world’s 3D TV brand and accounts for 34% of all technology-type TV revenues. In 3D LCD TVs, Sony's revenue accounted for a maximum of 33%, while Samsung led the revenue on 3D plasma TVs, accounting for 45%.
“As the global TV market moves out of the depression of the Great Depression, television brands and retailers cut their prices to achieve higher market share,†said Hisakazu Torii, vice president of television research at DisplaySearch. “But excessive market competition will make it difficult for brand owners.†Profitable, so they will introduce some new TV features to slow down the price drop; but this may affect the kinetic energy in mature markets."
From 2008 to 2010, global shipments of LCD TVs increased rapidly, and LCD TV shipments maintained an annual increase of 32-36%. However, LCD TV shipments in the first quarter of 2011 were 44.3 million units, an increase of only 9% year-on-year, which is the lowest historical growth rate and the only single-digit growth, partly due to expectations for the World Cup football market. Too high, TV shipments have increased in many regions, causing shipments to increase by as much as 50% in the first quarter of 2010.
Since the sluggish growth in 2009, plasma TV shipments have steadily increased for six consecutive quarters. Shipments in the first quarter of 2011 increased by 6% year-on-year, and shipments reached 3.65 million units. However, there are signs that this increase has begun to decline, especially in Japan and Europe. In addition, the growth of plasma TV shipments mainly comes from 720p HDTVs, not 1080p full HDTVs. This shows again that the value of plasma TVs and their popularity with the market are due to lower costs and cost-effectiveness. According to the brand, Panasonic focused on 1080p Full HD products, and some of its market share was snatched away by brands such as Samsung and Lekner Electronics.
In the first quarter of the year due to the Chinese Lunar New Year holiday, China has again become the market with the highest shipment volume. However, as CRT TV shipments continued to fall, and LCD TV market demand did not reach expectations at the beginning of the year and inventory stocking and other situations caused the growth of LCD TVs to decline by 5%, the overall Chinese TV market shipments fell by 2%. In Japan, North America, and Western Europe, TV shipments fell sharply in the first quarter due to higher inventory growth in the fourth quarter of 2010, and TV shipments in North America totaled 8.4 million units, an annual increase. 2%; while Western Europe shipped 9.3 million units, down 7% from the same period last year.
In the first quarter of 2011, the annual growth in developed and emerging markets was weak, and TV shipment growth was 0.7% and 0.8%, respectively. For flat-panel TVs, the annual growth rate of TV in emerging markets is 17%, while that in developed markets is only 0.8%. This shows that the developed markets have completed the conversion process from CRT to tablet.
LED-backlit LCD TV shipments increased to 35%; 3D TV shipments accounted for 4%, and revenue accounted for 12%
The market share of LED backlight continued to increase, from 30% in the fourth quarter of 2010 to 35% in the first quarter of 2011. In the first quarter of 2011, LED LCD TV shipments rose to 15 million units, compared with 3 million units a year ago. LED TVs are rapidly gaining popularity in emerging markets. Almost 20% of LCD TV shipments in each region are LED backlights, most of which are edge-lit LEDs. In addition, the penetration rate of LEDs in LCD TVs with a size of 40" or more has reached 50%.
Although 3D is a new type of TV, it has occupied an important revenue share. Revenue accounted for 12% of revenue in the first quarter of 2011, accounting for a higher percentage in certain regions. In the North American market, emerging brands quickly entered the 3D space, opened up the 3D TV market, and gained market share from leading brands. The 3D penetration rate has rapidly increased, accounting for nearly 20% of total TV revenue, and accounting for nearly 25% of television revenues in the size of 40+. With 3D technology entering the lower-end TV products, the It is a low refresh rate LCD TV, and the overall market share of 3D is gradually increasing, with 90% of 3D LCD TV refresh rate of 240Hz or higher in the fourth quarter of 2010, and 36% of 3D LCD TV refresh rate of 60Hz in the first quarter of 2011. Or 120Hz, both costs are greatly reduced.
Samsung is the world’s number one TV brand, with LCD TVs and plasma TVs leading the market in terms of revenue. In addition to the mainland market and the Asia Pacific region, Samsung’s revenue in other regions leads other brands, and the mainland market is dominated by local brands. LGE is dominating Asia Pacific. Samsung leads Matsushita in global plasma TV shipments, but its revenue is still lower than Panasonic. Samsung's total revenue from flat-panel TVs rose slightly compared to last year, which was 22.2%. In the highly competitive North American market, Samsung’s shipments of LCD TVs still can not shake off the gap with Vizio, but benefited from its high proportion of 40′′ and above, Samsung is far ahead of revenue.
Lejin Electronics is the world’s second-largest TV brand with a market share of 15.0%, up 2% from the previous quarter and slightly up from the previous year. In terms of revenue, Lejin Electronic LCD TV ranks second in the world, plasma TV ranks third in the world, CRT TV ranks first in the world, and CRT revenue is more than twice as high as other brands. In the first quarter of 2011, Sony’s revenue from flat-panel TVs accounted for the third highest in the world, but fell sharply from the fourth quarter of 2010 due to the decline in Japanese shipments and the loss of North American market share. Sharp and Panasonic are ranked in the top five in the world, with little difference between the market share and the previous quarter.
Samsung is the world’s 3D TV brand and accounts for 34% of all technology-type TV revenues. In 3D LCD TVs, Sony's revenue accounted for a maximum of 33%, while Samsung led the revenue on 3D plasma TVs, accounting for 45%.
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